Category: Branding

By on August 16, 2021

1984 Buick Century Olympia in California junkyard, LH front view - ©2021 Murilee Martin - The Truth About CarsBuick was one of the major sponsors of the United States Olympic Team for the 1984 Summer Olympics in Los Angeles— you know, the Games that got boycotted by the Evil Empire as payback for our boycott of the 1980 event— and the centerpiece of that sponsorship came in the form of a very special car: the 1984 Buick Century Olympia. We last saw one of these rare machines back in 2014, and now the Junkyard Find series returns with another, found in the San Francisco Bay Area a couple of months back. Read More >

By on May 28, 2021

 

BMW 2 Series coupes

The 2022 BMW 2 Series coupes are on their way. Dynamic testing, drivetrain, and suspension tuning on the two-door compact are nearing conclusion. Production begins in the late summer of 2021.

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By on May 25, 2021

Hyundai Ioniq 5The 2022 Hyundai Ioniq 5 ultra-fast charging crossover utility vehicle was revealed yesterday, highlighting its Electric-Global Modular Platform (E-GMP).

Ioniq 5’s 300-mile range, and 10-to-80 percent ultra-fast charging in 18 minutes showcases E-GMP technology.

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By on May 13, 2021

Acura MDX SUV

The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX.

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By on May 12, 2021

corroded 2021 Land Rover Defender owners, are you unhappy with your SUV’s finish? Heritage Customs will give you corroded parts with real rust.

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By on May 11, 2021

Bronco Badlands

A stock 2021 Bronco Badlands finished third in the NORRA Mexican 1000 off-road rally, driven by two Ford engineers. The podium finish came in the Pre-Runner Truck class.

Bronco engineer manager Jamie Groves and Seth Goslawski, another Bronco engineer, drove the majority of the 1,141 mile race across the Baja peninsula. Brad Lovell, a Bronco advisory panel member and prior NORRA winner, helped navigate and drove one stage during the five-day event.

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By on May 5, 2021

BMW art

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021.

Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 exhibitors runs through May 14, bringing together galleries worldwide, and audiences who can’t travel.

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By on May 4, 2021

Polaris

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO.

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By on May 3, 2021

Zegna

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.

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By on April 28, 2021

Kona N

Hyundai rolled out the 2022 Kona N yesterday at its N Day, a digital showcase for the N brand. The latest N brand inclusion, Hyundai’s N and N Line will grow to 18 models through 2022. Hyundai expresses its ambition for the brand with the tagline ‘Never just drive’.

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By on April 21, 2021

Vantas

The Vantas VX SUV will go on sale in the U.S. in late 2022. HAAH Automotive Holdings and Sicar announced yesterday that they will import Vantas and T-Go vehicles. This is a prelude to HAAH and Shanghai Sicar Automotive Technology manufacturing vehicles stateside. The COVID-19 pandemic delayed their U.S. manufacturing startup.

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By on April 15, 2021

Santa Cruz

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is.

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By on April 14, 2021

 

GT-R NISMO

The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.

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By on April 13, 2021

Texas Trail

There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market.

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By on April 12, 2021

donuts

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

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