Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on September 18, 2020

If you desire more sport from your Corolla, act fast.

Toyota has announced pricing for the Corolla Apex, but only 6,000 will be made.

The car was announced way back in July, but now we have a price tag.

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By on September 10, 2020

On Thursday, Toyota Motor Corp.’s research division announced it would create an $800 million global investment fund. While important news, Toyota’s dispatch was expected. The business had previously mentioned it was assembling a new holding company called Woven in July, noting that the entity would be focused on heavily upon software development and finding new partners for its most advanced projects.

Most of those seem to be in support of the “mobility as a service” concept that seeks to remove customers’ ability to own vehicles. The rest are interested in promoting alternative energy solutions or social engineering how we’ll be living in the future via “smart cities.” The fund also seems to be helping replace Toyota Research Institute-Advanced Development (TRI-AD). In fact, the Japanese R&D arm was actually the one that announced the $800 million “global growth-stage investment fund” that officially creates Woven Capital.

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By on August 11, 2020

The recipe stays pretty much the same, though the dish stands to see some new ingredients.

Following years of tepid sales and speculation about the Toyota 86/Subaru BRZ twins’ market viability, word eventually came that neither automaker was willing to cede this niche segment. A successor was a go. Now, physical proof of the upcoming next-generation cars has appeared on social media. Read More >

By on August 6, 2020

2020 Toyota Yaris XLE sedanJust when Toyota’s Yaris finally adorned the name of a fun car, the brand kills it.

It was once the Scion iA, but a couple years ago, Toyota bestowed it with the Yaris moniker after retiring the Scion brand. Once attached to underwhelming subcompacts, the name was now slapped on the side of a more-fun small car.

It’s not shocking that the brand killed the Mazda 2-based Yaris sedan. The culprits? Slow sales and new regulations.

Slow sales is a big story in the subcompact class, and in 2019 the Yaris was down 5,000 units from the year before. Coronavirus may have ushered the Yaris out the door, too, since Toyota planned to limit North American production to adjust to the difficulties posed by the pandemic.

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By on August 6, 2020

An ongoing pandemic and serious North American sales hit weren’t enough to bring Toyota to a loss in the quarter ending June 30th.

The automaker posted its weakest fiscal first-quarter return in nearly a decade, but last quarter’s operating profit, despite plunging 98 percent on a year-over-year basis, still came out in positive territory. While the road ahead is rocky and paved with uncertainty, Toyota says it was surprised as how quickly it bounced back. Read More >

By on July 10, 2020

Our friends over at Motor1 have been busy today.

First it’s the rumor about the next-gen Honda Civic Type R getting a big power boost and all-wheel drive, and now they’re reporting that a version of the Toyota Supra might get a big power bump, bigger than what the car got in 2021.

Well, actually, it’s Japanese Web site BestCarWeb.jp, the same site that surfaced the Civic rumors, doing the reporting – Motor1 is just aggregating the info, same as I am right now, after translating it.

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By on July 1, 2020

2020 Toyota Corolla LE Hybrid

Add the Toyota Corolla to the list of nameplates that were accused of losing the plot in recent years, before being righted — at least partially — by a redesign or refresh.

We’ve talked about this with the Nissan Altima (and Sentra, and Versa), as well as other vehicles. Now, it’s the Toyota’s turn.

I got my grubby mitts on a Corolla Hybrid and put it through its paces around Chicago. I’ve been critical of the car before – the last-generation model’s steering felt like it was constantly out to lunch, and the seating position was uncomfortable, especially for a tall, beer-gutted dude like me.

These flaws might’ve been acceptable if the car didn’t also feel downmarket, even accounting for its price point. Honda, Hyundai, and others were offering compact sedans that were even with (or better) than the Corolla for similar money.

Toyota took a step in the right direction with the Corolla hatch, but did the sedan follow? Well, sort of.

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By on June 17, 2020

2020 Toyota Avalon LimitedAs I wrote in April, the Toyota Avalon has taken great strides in moving from being a snoozer to a touring sedan with a bit of spice up its sleeve.

That was in reference to the hybrid. Try the gas-engine Avalon for a truly transformed experience.

Much of the overall hybrid experience remains true in models carrying the gas-only powertrain – the Avalon is sportier and rides more stiffly, though it remains more of a highway cruiser than a true sports sedan – yet the trade-off of a bit more power for a bit less fuel economy livens the car up even more.

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By on April 14, 2020

2019 Toyota RAV4 HybridWhen I first drove the newest generation of Toyota’s popular RAV4, I was lukewarm on the hybrid model. I liked the previous-gen hybrid better. At the time, I wrote that the best new RAV4, in this reviewer’s opinion, is the Adventure trim.

I stand by that statement, but I also think, upon further reflection, that I was a bit too harsh on the hybrid.

A week’s worth of time with a vehicle will do that. Sometimes week-long loans expose flaws that aren’t apparent in the stage-managed environs of a press junket, and sometimes it’s the other way around.

This is an example of the latter.

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By on April 2, 2020

2019 Toyota Avalon Hybrid Limited

Time was, you couldn’t pay me to drive a Toyota Avalon.

Okay, that’s not true – part of this job I’m paid to do requires me to drive cars and review them. Including many vehicles that would never be on my wish list.

Allow me to rephrase, then: There was a time I wouldn’t have driven an Avalon unless I was being paid.

Times change.

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By on February 11, 2020

Today’s Rare Ride hails from the first two decades of Toyota’s North American tenure. The Corona line was midsize, luxurious, and the pinnacle of the company’s offerings on this continent.

Come along and experience Corona.

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By on January 23, 2020

2019 Toyota RAV4 front quarter

Well, maybe the crowd can’t always be trusted. Over the last two hundred-plus years, there have been more than a few instances where our plurality voting system has yielded suboptimal victors in statewide and nationwide elections alike.

I’ve promised before that I’d stay away from politics here, so I’m not getting any more specific than that. I’m sure I’d piss off someone who doesn’t feel like hearing my thoughts on Franklin Pierce.

Anyhow, in 2019 Toyota pushed nearly half a million of these compact crossovers out the doors, making the 2019 Toyota RAV4 the fourth best-selling passenger vehicle in America — and if you exclude half-ton pickups from each of the Detroit Three, the best selling vehicle, period. But why?

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By on January 10, 2020

2019 Toyota Sequoia front quarter

Do you remember 2008? I do. I was six years into a career in sales with a Fortune 500 company that I figured I’d retire from. I had an 18-month-old daughter, with a second on the way toward the end of the year. I had a shiny silver Motorola Razr cell phone, though some of my colleagues were gushing about a newfangled device from Apple that married a phone with an iPod.

Well, I now have two daughters in and around their teen years, each of whom have a smartphone fancier than that first iPhone. I’ve moved around to a few different sales careers, supplementing my income (to pay for those daughters and their data plan) by writing. Things change.

Except at Toyota, it seems, as they are still making the 2019 Toyota Sequoia with very few changes since the waning days of the Bush administration. But people keep buying them, so there must be a reason for it.

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By on December 19, 2019

The midsize pickup truck market was once thought dead, particularly in the wake of seemingly unstoppable sales in the full-size class. But after General Motors brought forth updated generations of the Chevrolet Colorado and the GMC Canyon a few years ago, Ford brought the Ranger back to North American shores, realizing that it couldn’t sit on the sidelines, joining the Japanese stalwarts – the Toyota Tacoma and Nissan Frontier. Now midsize pickup market isn’t just heating up, it’s starting to catch fire.

To see if they’re up to the task of some good ‘ole classic four-wheelin’, I took part in an event that rounded them all up — well, nearly all of them — at the Anthracite Outdoor Adventure Area in Eastern Pennsylvania for a day to test their off-road chops.

Although they may not seem quite as imposing as the larger full-size pickups, these midsize brutes offer plenty of capability. Their smaller footprint also allows for easier maneuverability around tight trails. So a bunch of us auto journalists gathered up all the contenders in the most off-road-biased specification to duke it out for off-roading superiority: The Chevrolet Colorado ZR2 Bison, Ford Ranger FX4, Jeep Gladiator Rubicon, and Toyota Tacoma TRD Pro.

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By on December 13, 2019

Buy/Drive/Burn doesn’t talk trucks very often, but today’s an exception. Today’s trio are from the very inception of Japanese compact truck offerings in North America. They mostly rusted away long ago, but perhaps you remember them fondly.

Right now, it’s 1972. Let’s go.

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