North American sales of Japanese-made small pickups went crazy during the 1970s, with the Detroit Big Three getting in on the action with rebadged Mazdas, Isuzus, and Mitsubishis. Ford and GM eventually created their own Michigan-style small trucks, the Ranger (1983 model year) and S-10 (1982 model year) but where was struggling Chrysler— in a frenzy trying to get the new K-Cars out the door— supposed to find enough money to develop a new truck design from scratch? Fortunately, Volkswagen had shown that front-wheel-drive worked well enough in little pickups, and the versatile Omnirizon platform proved suitable for a bit of El Camino-ization. Here’s the result, found in a Denver yard last summer. Read More >
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Category: Chrysler
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Chrysler ReviewsThe beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation. |
We’ve been on a cheapskate (or value, if you prefer) kick lately at Buy/Drive/Burn. We’ve covered the cheapest new sedans and trucks on sale in America for 2021, and today we tackle everyone’s favorite type of vehicle: vans. But these three aren’t just any plain cargo vans, they’re passenger vans you can use to haul around your whole family.
Chrysler redesigned the big C-Body cars for the 1969 model year, calling the vaguely airplane-ish curved-panel look the “Fuselage Style.” Although the prole-grade Fury and middlebrow Dodge Monaco looked distressingly similar to their upscale Imperial and Chrysler New Yorker/300/Newport siblings in the 1969-1973 Fuselage era (further blurring the Snoot Factor dividing lines among the Chrysler divisions), these cars offered plenty of Detroit steel at a good price. Here’s one of the most affordable Chrysler-badged C-Bodies available during the first year of Fuselage Styling, found in a Denver-area car graveyard. Read More >
Quite a few hallowed (and not-so-hallowed) Detroit brands got axed forever during the decade of the 2000s (whatever we’re calling it now— the Noughts? the Oh-Ohs?), and the one that went to the slaughterhouse first was Plymouth. Starting in 1928 (not-so-coincidentally, just a couple of years after the birth of Pontiac), Americans and Canadians could buy low-priced Plymouths with the same running gear as the costlier Dodges and Chryslers, and life was good. Then the outlines of the brand became increasingly blurred as the 20th Century waned until finally just one Plymouth was left: the Neon. Last week, we saw one of the very last Pontiacs ever made, so we’ll follow that up with one of the final Plymouths. Read More >
While it seems that we have always been at war with Eurasia Eastasia and hated the PT Cruiser, the loathing for Chrysler’s retro-styled, Neon-based “truck” didn’t become widespread until well into the smartphone/social-media era of the late 2000s and early 2010s. That was the time when the PT started showing up in large numbers in the big self-service junkyards I haunt. Now I see so many discarded PT Cruisers that I can be picky about which ones I document, and this first-model-year example in Deep Cranberry Pearl paint and screaming flames qualifies for inclusion in my Junked PT Cruiser Hall of Fame. Read More >
Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.
Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.
Rare Rides has featured plenty of Chrysler vehicles before, and some of them were even as large as today’s range-topping sedan. But none of them had quite as much trim as today’s subject.
From the last gasp of the truly full-size offerings from domestic manufacturers, it’s the 1979 Chrysler New Yorker Fifth Avenue Edition.
In the Stephen King novel Pet Cemetery, a rural family discovers that burying the body of a dead pet (and later, larger mammals) in the old graveyard out back returns the deceased family member to the clan — miraculously reanimated, yet fundamentally changed.
That seems to be what Fiat Chrysler has in mind for a famously long-running nameplate. Read More >
It’s the mid-1980s, so having a gas-guzzling, rear-drive Malaise box from the late ’70s is unthinkable. No, you’re a modern consumer, and you demand something front-drive and economical, but still with Malaise build quality.
Today we pick a compact Ace of Base from 1985.
Rare Rides previously featured the last rear-drive Town & Country wagon, a model closely related to the sturdy and reliable M-body Dodge Diplomat. Today’s wagon is a sign of its times: It’s front-drive, efficient, and based on the K-car platform (like 98 percent of Chrysler’s offerings for the years 1981 through 1995).
Not that there’s anything wrong with that.
Fiat Chrysler Automobiles is deferring 20 percent of salaried workers’ pay until June while CEO Mike Manley endures a 50-percent cut to his annual earnings. With the pandemic still attempting to grip more of North America, this was to be expected. Other domestic nameplates have already issued notices of deferred payments to executives staffers, noting that additional measures would likely need to be taken if COVID-19 fails to recede in the coming months. Seeing the writing on the wall, FCA seems to have jumped straight into phase two. Read More >
The New Yorker name goes way back for Chrysler, running from the 1940 model year all the way through a series of K-car- and Eagle Premier-based front-drivers in the 1980s and 1990s. To me, though, the greatest of the Chrysler New Yorkers were the ones built on the majestic C-Body unibody platform for the 1965 through 1978 model years, and I have the most affection for the “we don’t care about oil prices” cars of the Middle Malaise Era.
Here’s a (nearly) two-and-a-half-ton ’77 Brougham hardtop sedan, which met its doom in a Denver self-service yard last fall. Read More >
Snow Belt parents, rejoice. There’s one more minivan on the market with all-wheel drive.
The refreshed 2021 Chrysler Pacifica now offers an AWD system that can redirect power away from any wheel that’s lost traction. The system also disconnects when not needed, reducing driveline drag and improving efficiency.
No North American Auto Show in January? No problem, says Fiat Chrysler – “let’s bring some media to our neck of the woods to talk about the Chicago show.”
I can’t yet talk about the other stuff I learned in Auburn Hills last week – while I’m not a huge fan of encouraging OEM marketing plans by agreeing to embargoes, those same embargoes are meant to make sure we play fair with other media, and I’m on board with that – but there was one piece of news that’s no longer under embargo.
UConnect is getting an upgrade. A massive one.
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