With The General offering a costlier-than-an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado. Read More >
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Chrysler ReviewsThe beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation. |
When it launched in 1994, the original Dodge Neon was a different kind of car – and not just because it looked fun and friendly while the outgoing Shadow it replaced was trying very hard to look sporty by the end.
It was different because of its ads, which were simple and non-threatening. The car was kept simple inside, too. A 2.0-liter engine was standard (available in 132 horsepower with a SOHC head or 150 hp with DOHC), and could be had with a 5-speed manual or 3-speed automatic transmission. You could get power front windows, but rear windows were crank-only. What’s more, the cars were genuinely fun to drive in almost any trim level, leading our very own Matthew Guy to label it as one of the best, unheralded performance cars of its day.
Which, I mean, that’s great and all. But what if Chrysler had made a different call with the Neon powertrain? What if we could go back in time again, Sam Beckett-style, and fill the space under the Neon’s hood with the 175 hp turbocharged engine from the Dodge Omni GLH-S, would that car have ended up as an “unheralded” performance car, or one of the all-time classic sport compacts?
Let’s talk it through.
In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.
Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.
I’ve been meaning to cover the final Chrysler Imperial for some time now. The only Imperial featured in this series so far is a collection of the early Eighties version, which was a very expensive and complicated pet project failure of Lee Iacocca.
Today’s Imperial is the follow-up model to that boxy rear-drive PLC. Let’s check out the longest and most luxurious K-car variant ever made.
We’re back with more 1997 midsize sedan action in today’s edition of Buy/Drive/Burn. They’re all on the smaller end of the midsize sedan scale, all American, and crucially, all wearing semi-upmarket branding.
Stellantis, formerly known as Fiat Chrysler Automobiles, spent some time last week promoting “EV Day” and talking about its EV plans.
We covered the event and the company’s plans. We’ve also noted in the past that many OEMs are talking a big game on EVs but it’s anyone’s guess if they’ll meet the timelines and goals they’ve set for themselves (speaking generally here, and not just about Stellantis).
While the future is up in the air, we do have a record of the past, and speaking about Stellantis specifically, that past has been one of unkept promises.
Badge engineering! Always near the top of my search list when poking through car graveyards, obscure examples of marketing-inspired rebadgitude will jump right out from the ho-hum ranks of Elantras and LaCrosses in any yard. I haven’t managed to find a discarded Suzuki Equator yet, sad to say, but I have documented such rarities as a Mitsubishi-badged Hyundai Excel, an Isuzu-badged Chevy Colorado, and a Dodge-badged Renault 25. Today we’ll visit one of the most puzzling examples of badge-engineering history in the North American automotive marketplace: the Volkswagen Routan. Read More >
In our last installment of the Chrysler LeBaron story, we covered the model’s inception via a coachbuilder in Detroit, and its development from a trim into its own model line.
Today we cover LeBaron’s last stand.
Today’s Rare Ride is one of the rarest versions of Chrysler’s third-generation LeBaron, in its run up to the final days and the conclusion of the very long-lived K-car platform. Sporty, turbocharged, and done up in black, the LeBaron had a long and winding road to get to its terminus.
Let’s talk about that history a bit.
When Lee Iacocca’s K-cars finally hit American showrooms for the 1981 model year, the ax that had seemed poised over Chrysler’s neck for much of the late 1970s seemed to pull back. For model year 1983, a stretched version of the K chassis became the basis of such luxurious machines as the Dodge 600, Plymouth Caravelle, and Chrysler E-Class. Just to confuse everybody, the New Yorker line bifurcated that year, with the New Yorker Fifth Avenue remaining on the same platform as the rear-wheel-drive Dodge Diplomat and the regular New Yorker becoming an E-platform sibling to the 600/E-Class/Caravelle. Here’s one of those first-year New Yorkers, found in very clean condition in a Denver-area self-service yard last week. Read More >
In our last edition of Buy/Drive/Burn, we looked at some midsize V6 sedans of Japanese origin from 2007. In the comments most of you decided the Accord was worth a Buy, but complained that you’d rather spend $28,000 on a V6 Altima than the larger and nicer $28,000 V6 Maxima. Go figure.
Anyway, on to the American midsize sedan triumvirate of 2007!
Today’s B/D/B was suggested by commenter namesakeone, who posited that a couple of the cars featured in the worst halo cars article last week might make an interesting trio for this segment.
I needed to cover one more as a Rare Ride first, which is why we saw that Thunderbird yesterday. Requirement out of the way, it’s time to have our first multi-decade, Rare Rides-sourced Buy/Drive/Burn.
Today’s Rare Ride was commonplace a couple of decades ago, but it’s one of those cars by and large ruined via neglectful owners, inattentive build quality from the factory, and BHPH lots.
Come along as we learn about the most luxurious Chrysler LH sedan of the Nineties.
North American sales of Japanese-made small pickups went crazy during the 1970s, with the Detroit Big Three getting in on the action with rebadged Mazdas, Isuzus, and Mitsubishis. Ford and GM eventually created their own Michigan-style small trucks, the Ranger (1983 model year) and S-10 (1982 model year) but where was struggling Chrysler— in a frenzy trying to get the new K-Cars out the door— supposed to find enough money to develop a new truck design from scratch? Fortunately, Volkswagen had shown that front-wheel-drive worked well enough in little pickups, and the versatile Omnirizon platform proved suitable for a bit of El Camino-ization. Here’s the result, found in a Denver yard last summer. Read More >
We’ve been on a cheapskate (or value, if you prefer) kick lately at Buy/Drive/Burn. We’ve covered the cheapest new sedans and trucks on sale in America for 2021, and today we tackle everyone’s favorite type of vehicle: vans. But these three aren’t just any plain cargo vans, they’re passenger vans you can use to haul around your whole family.
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