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Chrysler ReviewsThe beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation. |
In the late Eighties, American auto manufacturers still sold large, traditional luxury sedans in decent numbers. Their aging sedan consumer base fondly remembered the vinyl and chrome of yesteryear and still relished brougham-style accoutrements.
Up for consideration today are three comfortable, luxury-oriented sedans from 1988. It’s hard to lose here.
Home to the Dodge Grand Caravan, Chrysler Pacifica, and now the lower-tier Chrysler Voyager, Fiat Chrysler’s Windsor Assembly won’t see an expected shift cut next month. Instead, thanks to an uptick in volume, company brass has decided to ride out the year.
Originally scheduled to shed a shift (and along with it, about 1,500 jobs) at the end of September, Windsor Assembly will continue with its current workforce until at least New Year’s, Driving reports. Read More >
It’ll be a different story when the 2020 model year arrives at Chrysler, at which point a large pricing gap will open up between the brand’s Pacifica minivan and the newly-arrived Voyager. The Voyager name, as you may recall, has been dusted off in order to serve as a stepping stone to the Pacifica.
It’s the same vehicle, to be sure, but one which replaces the former Pacifica L and LX at the bottom of the minivan totem pole. Here’s how the pricing breaks down between the two family-friendly siblings. Read More >
Maybe that’s a dated reference in this age of smartphones and hookup romance apps. Regardless, the list of potential partners for a prowling Fiat Chrysler doesn’t begin and end with Renault-Nissan-Mitsubishi.
Oh sure, it wouldn’t mind getting down to business with the French-Japanese auto giant, but there’s plenty of fish in the sea. FCA knows it’s a catch, and wants to put Renault on notice that it has plenty of choice in who it goes home with. Read More >
The proposed merger between two auto giants — Renault-Nissan-Mitsubishi and Fiat Chrysler Automobiles — went nowhere earlier this year, but the door to the deal never swung fully shut. That’s according to a report in the Wall Street Journal, in which sources claim talks are ongoing to rekindle the romance.
FCA snatched away its offer in June after the French government, which owns 15 percent of Renault, intruded into discussions, citing a need to have alliance partner Nissan fully on board. The Japanese automaker, embroiled in scandal and a serious financial slump, kept its distance from those earlier talks, offering polite but unenthusiastic public support as reports emerged of concerns about its autonomy and shrinking influence under such a marriage.
To get the deal back on track, Renault would need to loosen its ties with Nissan. Read More >
The demand for executive limousines in North America was once satisfied by OEM-lengthened versions of domestic sedans. The Detroit Three built them in-house, or sent regular cars to a domestic coach builder. The lengthened cars were then sold via the regular dealership network. The desired buyer was a wealthy customer who’d have a driver for their daily conveyance. By the Eighties, the limousine market shifted in favor of coming with length: Stretch limousines were in demand. Independent companies built super-extended wheelbase cars for livery-type needs. The factory limousine car market faded away as business magnates chose standard sedans, or long-wheelbase offerings that were not limousines.
But there were one or two holdouts in the factory limousine marketplace, and today’s Rare Ride is one such car. It’s the Chrysler Executive from 1983.
Today’s Rare Ride is the much sportier (but mostly the same) liftback version of the Horizon that everyone forgot. It’s a Plymouth TC3, from 1982.
The Dodge Grand Caravan isn’t dead yet, but minivan buyers in the market for a low-end people mover will have a new option come 2020. Earlier this week, FCA announced the reintroduction of the Voyager — a nameplate that began life as a full-size Plymouth van in the 1970s before morphing into a front-drive minivan for 1984.
Following Plymouth’s death, the Chrysler brand fielded a short-wheelbase Voyager model until 2003 in North America, with Grand Voyagers (LWB Town & Countrys) serving overseas until 2016.
While FCA doesn’t intend the new Voyager to be a cheap, bare-bones stripper, it will replace the lower-rung trim levels of the Pacifica, giving fleet operators something to consider once the Grand Caravan shuffles off into the afterlife. Read More >
As perviously reported, Fiat Chrysler is currently hard at work, hoping to impress Renault to a point where it will pull the trigger on possible merger. FCA is now in talks with the French government, which owns 15 percent of Renault, hoping it will also find the 50/50 proposal agreeable.
Concessions are already being made. FCA has agreed to France’s request to give the government a seat on an prospective eleven-member board, which also holds four seats for Renault and one for Nissan. Rumors have also suggested that the automaker is considering moving its headquarters to Paris to appease the country.
While France appears to be somewhat receptive, Renault appears to be taking things to the next level. Following a week of discussions with FCA, the company announced it would be taking the rest of the day to give the matter serious consideration. Read More >
Last week, Steph penned a QOTD where he let commenters loose on front-drive American cars made between 1980 and 2010. The ask was to pick a favorite from the wide selection; one you’d buy today as new.
This week we’re going to take the opposite tack and talk about the front-drive car you like the least.
Read More >
Today’s crossover craze may be in part a rebuke of minivans, but that hasn’t stopped Chrysler from putting effort into the class.
After all, if the company that more or less invented the modern version of the people-toting minivan was offering up a subpar effort in the class, that wouldn’t reflect well on it. Chrysler doesn’t have to worry about that, as its Pacifica minivan has fought the Honda Odyssey for top billing in the class seemingly since its launch.
One thing the Pacifica offers that the Odyssey doesn’t? A hybrid version.
Once upon a time in the early 2000s, a special convergence of factors created three very special cars. The most important element in the cars’ creation was the motoring public’s desire for things that appeared “retro” in the early part of the millennium. This retro desire occurred around the same time as some meetings in Michigan, where executives at the Big Three surely conducted consumer clinics with retired old men.
Remember, you can only burn one of these.
Today’s Rare Ride is the European luxury sedan you’ve never heard of. Plush, brown, and boxy, it’s the Talbot Tagora from 1982.
Today’s Buy/Drive/Burn brings three big and brawny American luxury coupes from 1963. You’ll have to burn one — no exceptions.
“When I look at the new Imperial,” Chrysler Corporation chairman Lee Iacocca said in 1980, “I see an electronic marvel.”
He may have been reaching.
“We understand the speed with which we have to act,” Chrysler Group CEO Bob Nardelli said in mid-2008, months before Chrysler’s collapse showed that whatever understanding there was did not find itself successfully implemented.
More recently, however, in Fiat Chrysler Automobiles’ recap of its brands’ 2018 U.S. sales performance, the company’s own take on the Chrysler marque’s results was stunningly honest. “Overall,” FCA said in its press release, “the brand has seen some softening during the year following the continued wind-down of the Chrysler 200 and the Town & Country.”
Ya don’t say. Read More >
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