Category: Infiniti

Infiniti Reviews

Infiniti is the luxury car division of Japanese automaker Nissan Motor Co., Ltd. that was implemented to offer premium vehicles that wouldn't have otherwise fit in with Nissan's more mainstream image. Infiniti is essentially to Nissan what Lexus is to Toyota and Acura to Honda.
By on December 22, 2021

Ford

It’s that time of year again – time for our best and worst cars of 2021. Chris and I are the ones who most consistently get test cars, so it will be just the two of us putting our heads together. We’ve each picked one best and one worst car, as well as a few that deserve a mention either way.

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By on November 3, 2021

Nissan-owned Infiniti has opted to merge marketing, public relations, and social media oversight into a single position. Framed as a promotion for Wendy Orthman, the brand’s current global head of communications, the management shift takes place shortly after former General Manager Global Brand and Marketing Phil York decided he had better things to do in Europe. But it really just seems like the company figured out a way to roll three jobs into a single paycheck.

Effective today, Orthman will be assuming the freshly minted title of general manager of Global Integrated Brand, Marketing and Communications. According to the automaker, the position combines the roles of a chief marketing officer and head of communications while also providing oversight for Infiniti’s social media and public relations.  Read More >

By on October 12, 2021

Infiniti

You know it’s a slow news week — at least so far — when you get an embargoed release from Infiniti mentioning software updates that will now enable wireless Apple CarPlay on vehicles that came from the factory without that functionality and find it worth a post.

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By on September 8, 2021

2022 Infiniti QX60. Tim Healey/TTAC

Like the Nissan Pathfinder it shares its bones with, the 2022 Infiniti QX60 is redone for 2022.

Infiniti folks try to shy away from the Pathfinder references and comparisons because it’s their job to sell consumers on the differences, as well as why one should pay more for the QX60 when it’s mechanically a Pathfinder.

Never mind that most car buyers, regardless of their level of industry knowledge, know that Infinitis are Nissans in fancier clothing, just like Lexus with Toyota and Acura with Honda. Luxury-car shoppers know this and don’t care – they are spending bigger bucks on the luxury brands for some combination of the following reasons: Standard features, available features, the dealer experience, interior materials, and styling.

I can’t speak to the dealer experience, but Infiniti has gotten the differentiation right when it comes to the rest of that list, especially the styling and materials. As for the feature and content mix, well, that’s going to come down to what you’re willing to spend.

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By on August 17, 2021

Infiniti

Tonight’s the night. The wraps finally officially come off the next Nissan Z.

Your humble author is sitting at a Starbucks in Brooklyn, counting the hours until tonight’s unveiling. And thinking about the future of not just the Z, but Infiniti.

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By on July 16, 2021

Late last year I put forth some thoughts about the future direction of Infiniti, largely about how the company was on a downward trajectory. Looking forward, the brand needs a major change in direction – not much has changed since December when I wrote that piece.

But one might then logically ask “Where did the company first lose its way?” I’m going to answer that question right now. Let’s take a little trip to the Before Times, in 1990.

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By on May 11, 2021

Today’s excessively titled Rare Ride is one of a select few Infiniti Q60s blessed with a unique set of colors and options, and sold via luxury department store Neiman Marcus.

Hope you like Metallic Mustard.

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By on March 25, 2021

2022 Infiniti QX55

Infiniti wants so badly to show that it is back on the comeback trail.

It wants to do that so badly that it made a big marketing and P.R. push around the QX55 crossover. It even trailered the vehicle to journalists’ homes when it came time for each writer’s turn to evaluate the vehicle.

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By on December 17, 2020

In Part I of this two-parter we were introduced to the J30, Infiniti’s luxurious new sports sedan for the Nineties. Having learned from their Q45 mistakes, the brand was determined their new mid-sizer would be appealable to the American Market.

So what went wrong? Let’s find out.

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By on December 16, 2020

The other day while we were reviewing the daringly spectacular first generation Q45, commenter SSJeep requested coverage of Infiniti’s other rear-drive sedan from the period, the J30. I thought Rare Rides already covered Infiniti’s mid-size offering, but it turned out I was remembering an installment of Buy/Drive/Burn.

That means it’s time for J30.

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By on December 8, 2020

In Part I of this two-parter, we discussed the birth of the Infiniti brand, and Nissan’s decision to reinvent the large luxury car with the Q45. Today we talk technology, advertising, and aftermath.

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By on December 7, 2020

We’ve covered the second album of Infiniti’s ill-fated Q45 flagship previously, in a stunningly clean example from 1998. However, the first generation is much harder to find; they just didn’t have the longevity or caring ownership profile of the Lexus LS 400. But someone in Japan maintained this one, and it’s been imported to the US just for you.

It’s time for blue-green, grille-free luxury.

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By on December 2, 2020

After teasing, promises, and COVID-related delays, the Infiniti QX55 debuted a few weeks ago, as Infiniti eagerly drew direct comparisons between their new “classy” successor and the departed FX35/45. You might remember that shapely SUV headed to its demise in 2017 after it was left to rot for a few years, then renamed QX70. Infiniti chose to ignore its final QX70 name in the press materials and call it FX instead, which says something about their branding strategy, doesn’t it?

Today I’m here to tell you this “new car” is a perfect example of exactly what’s wrong at Infiniti, and the changes needed years ago, not sometime in the future.

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By on September 24, 2020

Image: Infiniti

With auto shows borked until next year – assuming that’s even possible – automakers need to show off concepts one way or another.

So it is that yet another livestream reveal took place tonight – this one showing the Infiniti QX60 Monograph. Which isn’t a production vehicle so much as it is an expression of what Infiniti wants to do going forward, in terms of design.

In this case, the brand wants to take the QX60 three-row crossover even further upscale.

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By on August 5, 2020

Infiniti

With the upcoming QX55, Infiniti is tearing a page from the Volkswagen Atlas’ playbook. That German manufacturer saw that it had a good thing in its midsize crossover, so it decided to get more bang for its buck by shaving a little length and height from the three-row model, creating a mildly upscale, slightly restyled two-row variant to widen the model’s net.

The QX55 is the same recipe applied to Infiniti’s QX50 crossover — a model that landed with a resounding thud in late 2018, but one whose sales have proven interesting in the grim year of 2020. Why is that, you ask? Read More >

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