Category: Infiniti

Infiniti Reviews

Infiniti is the luxury car division of Japanese automaker Nissan Motor Co., Ltd. that was implemented to offer premium vehicles that wouldn't have otherwise fit in with Nissan's more mainstream image. Infiniti is essentially to Nissan what Lexus is to Toyota and Acura to Honda.
By on May 11, 2021

Today’s excessively titled Rare Ride is one of a select few Infiniti Q60s blessed with a unique set of colors and options, and sold via luxury department store Neiman Marcus.

Hope you like Metallic Mustard.

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By on March 25, 2021

2022 Infiniti QX55

Infiniti wants so badly to show that it is back on the comeback trail.

It wants to do that so badly that it made a big marketing and P.R. push around the QX55 crossover. It even trailered the vehicle to journalists’ homes when it came time for each writer’s turn to evaluate the vehicle.

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By on December 17, 2020

In Part I of this two-parter we were introduced to the J30, Infiniti’s luxurious new sports sedan for the Nineties. Having learned from their Q45 mistakes, the brand was determined their new mid-sizer would be appealable to the American Market.

So what went wrong? Let’s find out.

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By on December 16, 2020

The other day while we were reviewing the daringly spectacular first generation Q45, commenter SSJeep requested coverage of Infiniti’s other rear-drive sedan from the period, the J30. I thought Rare Rides already covered Infiniti’s mid-size offering, but it turned out I was remembering an installment of Buy/Drive/Burn.

That means it’s time for J30.

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By on December 8, 2020

In Part I of this two-parter, we discussed the birth of the Infiniti brand, and Nissan’s decision to reinvent the large luxury car with the Q45. Today we talk technology, advertising, and aftermath.

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By on December 7, 2020

We’ve covered the second album of Infiniti’s ill-fated Q45 flagship previously, in a stunningly clean example from 1998. However, the first generation is much harder to find; they just didn’t have the longevity or caring ownership profile of the Lexus LS 400. But someone in Japan maintained this one, and it’s been imported to the US just for you.

It’s time for blue-green, grille-free luxury.

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By on December 2, 2020

After teasing, promises, and COVID-related delays, the Infiniti QX55 debuted a few weeks ago, as Infiniti eagerly drew direct comparisons between their new “classy” successor and the departed FX35/45. You might remember that shapely SUV headed to its demise in 2017 after it was left to rot for a few years, then renamed QX70. Infiniti chose to ignore its final QX70 name in the press materials and call it FX instead, which says something about their branding strategy, doesn’t it?

Today I’m here to tell you this “new car” is a perfect example of exactly what’s wrong at Infiniti, and the changes needed years ago, not sometime in the future.

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By on September 24, 2020

Image: Infiniti

With auto shows borked until next year – assuming that’s even possible – automakers need to show off concepts one way or another.

So it is that yet another livestream reveal took place tonight – this one showing the Infiniti QX60 Monograph. Which isn’t a production vehicle so much as it is an expression of what Infiniti wants to do going forward, in terms of design.

In this case, the brand wants to take the QX60 three-row crossover even further upscale.

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By on August 5, 2020

Infiniti

With the upcoming QX55, Infiniti is tearing a page from the Volkswagen Atlas’ playbook. That German manufacturer saw that it had a good thing in its midsize crossover, so it decided to get more bang for its buck by shaving a little length and height from the three-row model, creating a mildly upscale, slightly restyled two-row variant to widen the model’s net.

The QX55 is the same recipe applied to Infiniti’s QX50 crossover — a model that landed with a resounding thud in late 2018, but one whose sales have proven interesting in the grim year of 2020. Why is that, you ask? Read More >

By on June 5, 2020

We’ve spilled a lot of digital ink on Infiniti lately, primarily due to the grim announcement that the brand will become “Nissan-plus” in the coming years. While the brand produced a few bright spots like the G35 and FX over its 30-year history, most of its products were duds.

That got me thinking about one such dud product, and one that happened to appear for sale right as I was pondering. It’s the 1998 Q45, a disappointing flagship.

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By on May 29, 2020

Commenter Chocolatedeath is absolutely adamant we talk about today’s trio of unpopular sedans. They’ve all got V8s, rear-drive, and found few buyers in their day, but that won’t stop us from choosing one among them to take home.

So, without further adieu, let’s take a look at Chocolatedeath’s car comparison, shall we?

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By on November 4, 2019

Celebrating 30 years of existence, Infiniti announced it was time for a sea change this week. While sales have improved since the recession, last year saw a modest decline in volume that carried over into 2019 in a big way. Year to date, Nissan volume is down 6 percent, with Infiniti posting a 17.1-percent loss — we discussed this earlier in the day, if you’re interested.

Most of this saga is occuring in the United States, where Infiniti sources the bulk of its sales. China and Europe are footnotes for the manufacturer. Yet Infiniti would very much like to improve its global appeal, so it’s banking on EV adoption as being the next global consumer craze.

Considering how many countries are embracing stringent emission goals, Nissan’s premium arm could be making a wise choice. However, the U.S. hasn’t been quite so eager to push (or embrace) automotive electrification — meaning Infiniti could be endangering the one market that’s keeping it afloat. Unfortunately, the status quo doesn’t seem to be working, either — encouraging the automaker to adopt alternative powertrains and design cues in the coming years.  Read More >

By on October 4, 2019

2019 INFINITI QX50

Infiniti’s sales took a tumble in September, dropping 44 percent (43.9 percent, to be exact) compared to September 2018.

Last year, Nissan’s luxury brand sold 12,536 units in September, while just 7,031 units left dealer lots this time around. The brand is also down 16.5 percent over the first nine months of the year.

Bigger picture, the industry has been hit by six months of sales declines in 2019, and all large automakers, Asian or American, were facing large drops (double digits, in many cases) in September. The good news for the industry is that the seasonally adjusted annual sales rate (SAAR) checked in around 17.16 million units across all brands – a healthy number despite the sales declines.

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By on August 16, 2019

Regular readers of these digital pages are well aware of the pressures facing Nissan’s Infiniti brand. While the premium marque’s status is better than in years past, it is not where the brand would like it to be. U.S. volume has declined since 2017, and the marque recently gave up on Europe.

Perhaps a slinky new crossover will draw eyes — and buyers — in an overly crowded segment? Read More >

By on August 10, 2019

As it blows out the candles on its 30th birthday cake, Infiniti’s biggest problems aren’t rocks and trees, but sales. That, and a shaky financial foundation underpinning its parent’s house.

Unlike in 1989, when the fledgling premium brand tempted buyers to pick up a new Q45, um, sight unseen, Infiniti is doing all it can to draw pairs of eyes to its real, physical vehicles, launching an Edition 30 trim package to mark the anniversary. Read More >

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