Infiniti Launching Design Language at Pebble Beach

Matthew Guy
by Matthew Guy

infiniti launching design language at pebble beach

In what our Managing Editor rightly described as ‘mild news’, Infiniti has announced they will use the unspeakably pompous Pebble Beach Automotive Week to show a concept vehicle they claim previews the brand’s next-gen design language.

Set to be called the QX Monograph, this machine will make its public debut on August 17, using the Concours awards ramp as its dais. Infiniti promises the vehicle will feature an evolution of the current so-called ‘double-arched grille’ along with some new and updated lighting signatures. That teaser image sure looks like an illuminated badge, taking cues from its competitors who have been deploying that flourish in recent years. The grille seems to have sprouted a rearward-raked top portion, though how far it extends into the hood isn’t clear.

In a cool nod to the brand’s history, quarter-scale design models from company archives – including Skyline design references – are planned to be on display publicly, marking the first time Infiniti has ever trotted out those items for public consumption. Nissan designers and craftspeople have identified nearly 100 such models and are said to be meticulously restoring and rebuilding them. At least four will be shown publicly at the event: an early Japanese production car from 1916, a ’66 Skyline from the company’s historic Prince marque, a ’70 Skyline, and a 1995 Skyline GT-R in that Midnight Purple hue.

So far this year, Infiniti has shuffled 32,286 units off dealer lots, marking a huge jump from this time last year and the bad old days of inventory constraints. Through the first half of 2023, its QX60 is the beyond-dominant sales king at Infiniti showrooms, finding 14,870 buyers which comprises nearly half of all sales. In pre-pandemic times, the brand moved 63,058 vehicles through June 2019, with the QX60 snagging 22,836 customers.

The brand is also in the midst of implementing a new global retail architecture design, aimed at blending a clean and minimalist exterior with an open and light-filled interior. I’ll leave the critique of design to our friend Sajeev but I can’t be the only one to think ‘mid-century modern’ at the sight of the building concept shown above. If luxury is defined as light and space, then this façade may be successful – so long as they are not uniformly tacked onto Nissan dealers responsible for hucking Sentra sedans and working with sub-prime lenders.

[Images: Infiniti]

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3 of 13 comments
  • Dukeisduke Dukeisduke on Aug 09, 2023

    We knew they took themselves too seriously from the very beginning, when, referring to the front emblem on the first Q45, they went on and on and on about the Silk Road (snore). They've produced some interesting cars, like the G50 platform Q45, the Y34 platform M, and the first- and second-gen G sedans and coupes. Now they're boring, reduced to ennui.

  • Chiefmonkey Chiefmonkey on Aug 10, 2023

    Infiniti commercials are awful. They need to do something about their commercials.

    • Wolfwagen Wolfwagen on Aug 11, 2023

      It seems all they advertise is the SUVs (I know, I know). That said, I like the one with the guys going to the one guy's wedding because its cool and pretty manly and the one with Erin Andrews, because... Erin Andrews. The rest suck

  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines.
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.