Category: Lincoln

Lincoln Reviews

As Ford's luxury division, Lincoln is known for iconic nameplates like the Continental, Town Car and its "Mark" series of luxury coupes. Originally a purveyor of hand-built luxury cars, the Lincoln brand now shares common technology with Ford vehicles.
By on October 21, 2020

The other day a fellow friendly Car Twitter user tweeted a Craigslist link to me. And when I clicked on it moments later, a fantastical sight presented itself: A rare and enormous Lincoln Mark V, in ultra luxurious Givenchy Designer Series trim.

It’s a must see.

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By on September 21, 2020

1989 Lincoln Mark VII in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsFord began selling Lincoln Mark Series cars starting in 1956, with the hand-built Continental Mark II, then mass-produced the first go-round of the Mark III, Mark IV, and Mark V for the 1958-60 model years. Fast-forward to the 1968 model year, for which Lee Iacocca decreed that a luxury-for-the-well-off-masses Thunderbird-based Mark III would be built, and we get to the period of Lincoln Marks that I’ve covered in this series; we’ve seen discarded examples of the III through the final VIII, but no Mark VII… until today. Read More >

By on July 30, 2020

Image: Lincoln

Lincoln’s compact MKC transformed into the Lincoln Corsair for 2020, bringing style borrowed from its big brother Aviator to buyers of lesser means… or wants.

Tagging along a year late, a plug-in hybrid variant will join the Corsair trim ladder for 2021, but a new report suggests it won’t be in plentiful supply. Read More >

By on July 2, 2020

For the third and perhaps last time, Lincoln will cease production of the Continental.

The discontinuation of the slow-selling sedan at the end of 2020 was confirmed late Wednesday by Automotive News and quickly backed up by a statement from Lincoln, though the news was something we’ve expected for quite some time. It was foretold by unconfirmed past reports and a growing mountain of evidence.

Alas, this year’s destruction of things from the past did not spare a nameplate that first appeared in 1939. Read More >

By on May 26, 2020

2020 Lincoln Aviator front quarter

We were never a family that splurged on high-end brands. Store-brand staples were generally good enough for most household needs. Our TVs and stereo equipment were Sony only because my dad sold electronics at a big retailer in the Eighties. We straddled the fine line between frugality and cheapness. We just weren’t those kinds of people.

If there was a luxury brand of car, it was certain that we wouldn’t have it. Chevy or Olds, not Cadillac. Ford, not Lincoln – at least until I was out of the house. Dad, when choosing yet another car to ferry him on his sales calls around the Great Lakes, finally splurged on a late ‘90s front-drive Continental. As I recall, it was fine, but it didn’t wow me with the luxury I’d expect from the Lincoln nameplate.

Today, however, Lincoln is staging a comeback. First, the brand restored ACTUAL NAMES to its vehicles, rather than tacking MK-whatever on everything. Now, this genuinely elegant 2020 Lincoln Aviator makes a legitimate claim to the luxury SUV throne.

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By on November 20, 2019

Lincoln Corsair Grand Touring

Lincoln’s been a bit of a resurgent brand of late, and the newest crossover for future Matthew McConaughey commercials is the Corsair Grand Touring.

This plug-in hybrid crossover has electric all-wheel drive (read: electric drive motors provide most of the power to the wheels) and will give Lincoln a second PHEV offering, following the introduction of the Aviator Grand Touring.

A 2.5-liter Atkinson-cycle four-cylinder mates with an electric motor to provide what Lincoln is targeting as 266 system horsepower. The brand’s aim? “More than” 25 miles of all-electric range.

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By on September 24, 2019

Say you’re an auto shopper of wealth and taste who has around $60,000 to spend. Now, let’s assume the usual options from Japan and Germany are not for you. Would you turn to America or Sweden to fill your luxury needs?

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By on September 13, 2019

Ads for the 2020 Lincoln Aviator are scheduled to drop this Saturday, but those of us with internet access got to see them a day early. Lincoln’s “Fresh Take” campaign is a bit of a misnomer, however, because the person who’s chiming in on the new model is Matthew McConaughey.

Ford has used the Oscar-winning actor to showcase its premium products for years now, and this writer is not ashamed to say that he’s grown to love them. While not particularly substantive, they’re difficult to look away from. McConaughey muses about the vehicle in a calm, dreamlike haze. Occasionally looking into the rearview mirror before casually reapplying his attention to the always clear road ahead, he’s presumably talking to himself — but it’s really for our benefit.

And that’s why I’m so fond of them. In my mind, McConaughey is a polished lunatic — not quite a Patrick Bateman, but definitely unhinged. And it translates into comedy gold. Yet another viewer might see the ad and think, “Boy he’s handsome and calm — it’s like nothing is ever going to go wrong inside that car.” Read More >

By on September 9, 2019

In the late Eighties, American auto manufacturers still sold large, traditional luxury sedans in decent numbers. Their aging sedan consumer base fondly remembered the vinyl and chrome of yesteryear and still relished brougham-style accoutrements.

Up for consideration today are three comfortable, luxury-oriented sedans from 1988. It’s hard to lose here.

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By on September 3, 2019

1974 Lincoln Continental Mark IV in Denver junkyard, LH front view - ©2019 Murilee Martin - The Truth About CarsBig, Detroit-made Malaise Era personal luxury coupes still keep showing up in the big self-service wrecking yards, more than 35 years after the last one rolled off the assembly line. Yes, the diminished-expectations Mark VI, the “What Oil Crisis?” Mark V, and the rococo Mark IV— examples of each of these will appear in your local U-Wrench yard from time to time.

Here’s a worn-out Mark IV from the year of Nixon’s resignation and Haile Selassie’s banishment from his throne in a lowly Beetle, now awaiting The Crusher in a Denver yard. Read More >

By on August 26, 2019

Image: Ford

Following months of negotiations and tweaks, a temporarily shelved plan aimed at boosting the standing of the Lincoln brand is back on.

While Ford hopes to turbocharge Lincoln sales by compelling dealers to build standalone showrooms for the brand, the automaker’s Lincoln Commitment Program went back to the drawing board late last year after backlash from nervous dealers and a California dealers association. Now, Ford’s effort to make Lincoln customers feel special looks a little different. Read More >

By on August 12, 2019

Image: Lincoln

Got your eye on Lincoln’s upcoming Aviator? You’ll be pleased to learn the brand’s premium midsize crossover will enter your driveway with more bragging rights than previously thought. Specifically, more power for the same price.

As Lincoln doles out a small fleet of 2020 Aviators to a cabal of shrimp-loving auto scribes, the provided spec sheet held a surprise. The model’s certified power figures are not the same figures listed during the Aviator’s 2018 LA Auto Show reveal. Read More >

By on July 15, 2019

Until the refresh of the Cadillac Escalade arrives, you want the Lincoln Navigator if you need a premium American battle tank. It’s a Raptor-powered beast of a cruiser, and Lincoln is keeping it fresh for the 2020 model year by offering a new appearance package and more standard tech.

Starting with the visuals, there is now a Monochromatic Appearance Package for the Navigator. If you don’t like chrome, and this author doesn’t, then this is a box you’ll want to check. Yes, there’s still some chrome, it is a Navigator after all. But the Monochromatic Package on the Reserve series offers three different colors to “showcase the bold lines” of the Navigator.

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By on June 11, 2019

The end of the Seventies was a time of quiet reflection. A time where Americans pondered things like fuel prices, polyester suits, and what a large sedan should be. As the reality of automotive downsizing moved ever closer to realization, one or two of the large sedan dinosaurs had a last hurrah. Today’s Rare Ride is one such example.

It’s a 1979 Lincoln Town car; more specifically the extra-luxurious Williamsburg Edition.

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By on May 14, 2019

A short while ago, we ran a QOTD post about special branded editions, gauging our readers’ desire to see them return in 2019. Today’s Rare Ride is one of the special designer brand editions of yesteryear (the Eighties), which represented luxury, taste, and wealth.

Grab your wide-lapel blazer. It’s time for Bill Blass and the Lincoln Mark VI.

Read More >

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