Apparently not quite done with monthly sales reporting, Subaru produced two very different tallies for its U.S. and Canadian arms in July. Known for being able to build just as many vehicles as it can sell, the automaker habitually carries one of the slimmest inventories in the industry — and the pandemic didn’t help things on that front.

Domestic factories have been up and running since May, lessening the strain on both dealers and sales sheets, but normalcy remains out of reach for certain industry players. And that group includes Subaru. In the U.S., volume was down nearly 20 percent last month, but north of the border it was an entirely different story. Read More >

Would you enjoy piloting a tiny car that combines sultry coupe styling with t-tops, a powered metal convertible roof, and room for four real adult-sized humans?

Look no further than the Subaru Vivio.

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Today brings Part II of my 2012 Subaru Outback’s sales and ownership story, as the green all-terrain wagon recently pulled from the driveway for good. If for some reason you didn’t read Part I, find it here.

Now we press on with the vulgar topic of money.

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I last gave an update on the vehicles which occupy my drive back in February. At the time, the Volkswagen’s roof rattle issues had (finally) been corrected and I was all ready for a quick sale of my Subaru Outback. But said quick sale was interrupted by a few different issues, both local and global.

Uncertain Times for car sales, eh?

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After a streak of 11 consecutive years of U.S. sales growth for Subaru, a period in which the brand doubled its market share to 4.1 percent, “We’ll start a new streak next year,” the brand’s U.S. CEO Tom Doll says of 2020.

At any other point in history, the declines reported by Subaru over the last few months would be calamitous. Yet Subaru’s year-over-year losses in 2020, a year torn to shreds by COVID-19, have not been as severe as anticipated. Moreover, bright spots have been more numerous than expected.

The company, as a result, is now planning for 2020 to end as the brand’s sixth-best on record.  Read More >

Subaru has a dual reputation. Car people know it as the company that gives us WRX and STi (and a good chunk of the BRZ/Toyota FT 86 partnership), while the rest of the world thinks of the brand as one that puts out a lot of wagon-esque crossovers that appeal to granola types, academics, and families that prioritize safety but aren’t in a Volvo tax bracket.

The Forester Touring definitely fits in to that latter stereotype. And that’s not a pejorative – it’s okay to embrace what one does best.

For the Forester, that means serving as a solid if not spectacular commuting wagon that’s road-trip ready.

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The Outback version of the third generation of the Subaru Legacy wagon, built for the 2000-2004 model years, was the one that really nailed down the Outback as the Denver motor vehicle.

These things are so commonplace in Denver car graveyards that I don’t even notice them (unless I’m looking for bits for my own ’04 Outback), but today’s Junkyard Find is a top-trim-level VDC with every imaginable option, on top of its standard six-cylinder engine plus McIntosh audio system, and well worth documenting. Read More >

Weird examples of badge engineering! Who doesn’t love them? Bad people, that’s who, and so I do my best to find such vehicles while I’m exploring car graveyards. The badge-engineering world includes Isuzus badged as Hondas, Hondas badged as Isuzus, Mitsubishis badged as Dodges, Dodges badged as Mitsubishis, Chevrolets badged as Saabs, and — of course — Subarus badged as Saabs. Here’s an example of the notorious Saabaru, found in the Subiest region of the United States: Denver, Colorado. Read More >

TTAC’s a great place to share car search stories (particularly for used cars), and I’ve taken advantage of this soapbox on a couple of distinct occasions when looking to replace one of my close personal rides with something else. I’ve gathered you all here today because that time has come once again.

The Subaru Outback is going to glide off into the fall sunset, and soon.

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Spend a few minutes talking to a normal, regular person, and they’ll probably reveal very little knowledge of a vehicle’s mechanics or specs while boasting plenty of knowledge of a brand’s (or vehicle’s) marketing efforts and media coverage.

The general consensus, at least according to your author’s mother, is that dogs help sell cars. Full stop. At the very least, they sprinkle a helping of feel-good fairy dust over a brand, leaving a positive impression of the company in the minds of viewers. Audience manipulation is the sole purpose of advertising.

As Subaru walks away from its most recent sales month with yet another healthy volume increase, however, one model seems to have run out of momentum. It remains to be seen if a heaping helping of dogs can turn it around. Read More >

Subaru started its first full decade in North America in the Seventies, where it sold the microscopic rear-engined 360. By the Eighties the company had found its niche among crunchy granola types and professors with four-wheel drive wagons like the GL. But Subaru wanted more; specifically customers with more money. Enter the XT.

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Recently, I’ve shared musings about selling my old Infiniti, as well as the coupe or sedan options pegged to replace it. You readers had your helpful hearts in the right place, with funny suggestions of Challenger, Charger, and Mustang. A couple of weeks have elapsed since then, and there have been developments. Let’s chat.

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Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart. Read More >

For the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

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Subaru landed on these shores with a raft of cars and totally-not-trucks (thanks, Chicken Tax) that were certainly capable when shown a rough road but were, in a word, quirky. Since then, the Pleiades brand has filtered out some of its weirdness in an attempt to capture more customers but – as we will learn – still marches to the beat of its own drummer … or at least to the beat of a flat-four.

What’s changed since our first drive of the Ascent eight and a half months ago? Anything? Did the big Subie acquit itself well during the Polar Vortex? Does our Associate Editor wear army boots?

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