2024 Subaru Impreza: Making Affordability Look Good

Tim Healey
by Tim Healey
2024 subaru impreza making affordability look good

The 2024 Subaru Impreza debuted in L.A., and after wandering over to the brand's floor stand -- and nearly getting sick due to the psychedelic floors -- I gotta say, Subie's little inexpensive hatch looks good up close.

The on-paper specs look pretty good, too.

The sixth-gen car is five-door hatchback-only and has a 10-percent stiffer chassis, and offers a new RS performance trim. The RS has a 2.5-liter boxer four-cylinder that makes 182 horsepower, and it also has 18-inch wheels and exterior and interior aesthetics that are unique to the trim.

Subaru is making its Starlink infotainment system available in the Impreza for the first time, the EyeSight safety system is "improved", and wireless Apple CarPlay and Android Auto are available.

Subaru fans and/or those with long memories will note that the very first Impreza debuted in 1992 at the Los Angeles Auto Show.

There are three trims -- base, Sport, and the aforementioned RS. All-wheel drive is standard across the board, as befits Subaru. The two lower trims have a 2.0-liter boxer four making 152 ponies and 145 lb-ft of torque, while the RS delivers 178 lb-ft of twist. No manuals here -- a CVT does the transmission duties, with Sport and RS models getting an 8-speed "manual mode" with paddle shifters. Yes, we're rolling our eyes, too.

The Impreza has long served as a base for the WRX, and the sportier sedan returns the favor, as the Impreza gets a version of the WRX's dual-pinion electronic power steering.

Sport and RS trims get the SI drive-management system and a sport suspension.

Subaru claims it has focused on making the cabin quieter and the seats more supportive.

The claimed improvements to EyeSight include the ability to work under a larger range of conditions, and Automatic Emergency Steering is included on models that have blind-spot detection with lane-keep assist and rear cross-traffic alert. Updated software and an added electric brake booster are part of the updates, as well.

Other standard or available features include fog lamps, Bluetooth, a rear-view camera, satellite radio, LED lighting, heated front seats, Harmon Kardon audio, and a power moonroof.

[Images © 2022 Tim Healey/TTAC]

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  • Kukala J. Machus Kukala J. Machus on Nov 18, 2022

    Inexpensive? TTAC must pay well. Coupes have 2 doors Tim.

    • Tim Healey Tim Healey on Nov 18, 2022

      You're right -- I meant to type hatch and had a brain fart. I will fix.

  • Teewuggle Teewuggle on Nov 18, 2022

    Rephrased: 2024 Subaru Impreza; Making Affordable look affordable. Honestly, It doesn't look bad; but compared to its competitor, the Chevrolet Trax; it looks 10 years dated.

  • Varezhka Given how long the Mitsubishi USA has been in red, that's a hard one. I mean, this company has been losing money in all regions *except* SE Asia and Oceania ever since they lost the commercial division to Daimler.I think the only reason we still have the brand is A) Mitsubishi conglomerate's pride won't allow it B) US still a source of large volume for the company, even if they lose money on each one and C) it cost too much money to pull out and no one wants to take responsibility. If I was the head of Mitsubishi's North American operation and retreat was not an option, I think my best bet would be to reduce overhead by replacing all the cars with rebadged Nissans built in Tennessee and Mexico.As much as I'd like to see the return of Triton, Pajero Sport (Montero Sport to you and me), and Delica I'm sure that's more nostalgia and grass is greener thing than anything else.
  • Varezhka If there's one (small) downside to the dealer not being allowed to sell above MSRP, it's that now we get a lot of people signing up for the car with zero intention of keeping the car they bought. We end up with a lot of "lightly used" examples on sale for a huge mark-up, including those self-purchased by the dealerships themselves. I'm sure this is what we'll end up seeing with GR Corolla in Japan as well.This is also why the Land Cruiser has a 4 year waitlist in Japan (36K USD starting MSRP -> buy and immediately flip for 10, 20K more -> profit) I'm not sure if there's a good solution for this apart from setting the MSRP higher to match what the market allows, though this lottery system is probably as close as we can get.
  • Jeff S @Lou_BC--Unrelated to this article but of interest I found this on You Tube which explains why certain vehicles are not available in the US because of how the CAFE measures fuel standards. I remember you commenting on this a few years ago on another article on TTAC. The 2023 Chevrolet Montana is an adorable small truck that's never coming to the USA. It's not because of the 1.2L engine, or that Americans aren't interested in small trucks, it's that fuel economy legislation effectively prevents small trucks from happening. What about the Maverick? It's not as small as you think. CAFE, or Corporate Average Fuel Economy is the real reason trucks in America are all at least a specific dimension. Here's how it works and why it means no tiny trucks for us. https://www.youtube.com/watch?v=-eoMrwrGA8A&ab_channel=AlexonAutos
  • Gabe A new retro-styled Montero as their halo vehicle to compete against the Bronco, Wrangler and 4Runner. Boxy, round headlights like the 1st generation, two door and four door models, body on frame.A compact, urban truck, Mighty Max, to compete against the Maverick. Retro-styled like the early 90s Mighty Max.A new Outlander Sport as more of a wagon/crossover to compete against the Crosstrek and Kona. Needs to have more power (190+ HP) and a legit transmission, no CVT.A new Eclipse hybrid to compete against the upcoming redesigned Prius. Just match the Prius's specs and make it look great.Drop the Eclipse Cross, I am not sure why they wanted to resurrect the Pontiac Aztec. Keep the Mirage and keep it cheap, make the styling better and up the wheel size. The Outlander seems fine.I like the idea of some sort of commercial vehicle, something similar in size to the Promaster City but with AWD.
  • El scotto Will Ford ever stop putting a V-8 in Mustang GT's? Not as long as Bill Ford is around. I haven't shopped for an F-150 in years; can you still get a V-8 in one? Y'all have that one pair of really comfortable shoes you wear when you go shopping? Not buying gas and low maintenance will make EVs your comfortable shoes. Virtual signalling? Naw, they're slip-ons.