Category: Maserati

Maserati Reviews

An Italian manufacturer of racing and sports cars, Maserati was established in 1914 and run by brothers Alfieri II, Bindo, Carlo, Ettore, Ernesto and Mario Maserati. One of the first Maseratis, driven by Alfieri II, won the 1926 Targa Florio. After many tumultuous changes of ownership and unprofitable years of producing mediocre vehicles, Maserati is back to building beautifully designed and built cars under the ownership of the Fiat Group.
By on September 27, 2021

Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.

And this very car was fit for a king.

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By on September 13, 2021

1991 Chrysler TC by Maserati in Colorado junkyard, LH rear view - ©2021 Murilee Martin - The Truth About CarsWith The General offering a costlier-than-an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado. Read More >

By on February 16, 2021

In the lead-up to my seat time with Maserati’s latest on the big track at Willow Springs International Raceway and the nondescript streets surrounding it, the automaker held a press briefing via video conference. Here, company PR chief Kas Rigas explained the “duality” of the brand, citing the original Quattroporte as the prime example.

Launched in 1963, it was Maserati’s first road car after a long string of successful, purpose-built race cars, and it featured a motorsport-derived, all-aluminum DOHC V8 ensconced in a Pietro Frua-designed grand-touring sedan wrapper.

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By on January 12, 2021

Today’s Rare Ride is a very luxurious Maserati which flew in under the radar and was offered by the Italian firm for a short while. A four-seat coupe, it was named after a race track in Africa.

Let’s find out more about Kyalami.

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By on December 11, 2020

We’ve featured a Quattroporte at Rare Rides on two prior occasions: a beautiful first-generation model, and one in its more modern form which was reworked into a slinky wagon.

Today’s Nineties model is … neither of those things.

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By on September 11, 2020

Thanks to a particularly slow news week, everyone has had extra time to gawk at the 2021 Maserati MC20 — a vehicle that serves to set right all that is wrong with the Italian nameplate and will be the first new vehicle the company has built in almost five years.

Despite being most famous for its racing vehicles from the 20th century, the brand has been passed around more than a basketball and has been forced to evolve its identity. Under Fiat Chrysler Automobiles, Maserati has remained fixated on luxury and had straddled the line between premium mainstream cars and hyper exclusivity. With a base price of around $200,000, it’s pretty clear what side of the line the MC20 is on. But it’s hard to criticize something that’s biggest problem is being a supercar  especially when it’s part of a larger effort to rebuild the brand’s racing pedigree and garner extra attention from the sort of people that are serious about cars and have money to waste on sleek, flame-belching baubles.

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By on March 25, 2020

2019 Maserati Levante GTSOne of my longstanding beefs with certain luxury brands that share corporate families with mainstream nameplates is that many of them don’t do enough to differentiate their high-priced metal from what’s on offer further down the ladder.

Count Maserati among that number — at least when it comes to the Levante GTS. While it boasts Italian designer looks on the outside, its connection to “lesser” Fiat Chrysler models is apparent on the inside.

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By on January 17, 2020

Maserati’s Quattroporte has always been a large, sports-oriented luxury sedan, though the sports part occasionally waned in its influence. Through six total generations to date, Quatroporte serves as the pinnacle of the company’s sedan offerings.

Let’s have a look at where it all started, with this stunning first-gen example from 1967.

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By on August 6, 2019

Maserati posted an ugly financial report for the second quarter of 2019. Revenue was down 40 percent, resulting in a loss of $132 million before interest and taxes. The good news, according to Fiat Chrysler Automobiles, is that the brand will become profitable once new product hits the ground.

The bad news? None of those vehicles are scheduled to arrive until after 2020, meaning Maserati probably won’t see any improvements until sometime afterward. FCA CEO Mike Manley has already said the rest of 2019 will be ugly for the brand, though he remains hopeful that the 10 new or refreshed vehicles the premium nameplate had in the works would help it turn a corner.  Read More >

By on November 19, 2018

Image: Maserati

Earlier this year your humble scribe was in the Detroit suburbs to drive a whole bunch of Maserati and Alfa Romeo product at an event that was separate from and yet still part of Fiat Chrysler’s annual What’s New media-drive event.

That sounds contradictory, so let me explain. The two Italian luxury brands were showcased separately from the others, with a separate dinner and a separate drive. The drive took place not at Chrysler’s venerable proving grounds in Chelsea, but across the metro area in Pontiac, at a small private racetrack. The focus of that day was almost exclusively on Alfa and Maserati products.

It was clear that FCA was trying to bring the brands further into the corporate fold, while also associating them more closely with each other, since both are supposed to offer luxury and performance.

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By on November 17, 2018

Image: Maserati

In between local radio spots that endlessly hawk Mitsubishis with free winter tires and incentives piled high on the hood, there’s sometimes an ad for, oddly, the Maserati Ghibli — the aging luxury sedan named after a late-60s sex bomb of a performance coupe. It looks like no one’s getting the message.

Sales and profits have tumbled at the Fiat Chrysler-owned marque, and FCA CEO Mike Manley now admits bundling the Italian brand with Alfa Romeo was a mistake.  Read More >

By on November 13, 2018

2017 Maserati Levante side view (Image: Maserati)

Maserati, a fairly opaque, Fiat Chrysler-owned brand that exists in the periphery of the mainstream luxury scene, has a new leader in North America.

Announced Monday, Al Gardner, head of dealer operations in the region, will take control of the marque from current Jeep boss Tim Kuniskis, who jettisoned his control of the Italian brand in an executive shuffling last month. Read More >

By on September 19, 2018

In the 1990s, nobody in North America spent much (any?) time thinking about Maserati products. So you’d be forgiven if today’s Rare Ride slipped from your fond early-90s memories long ago.

It’s the Shamal, and it’s a bit homely.

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By on April 28, 2018

Candid as always, Fiat Chrysler CEO Sergio Marchionne let off some steam during a first-quarter earnings call this week. The chief executive, due to retire early next year, revealed the launch of the next-generation 2019 Ram 1500 was not the smoothest process in the world, with the company taking on additional costs to get the pickup out the door.

Despite these troubles, the Ram 1500’s launch is nothing compared to the debut of the Maserati Levante SUV in 2017, which hit the market with a whimper. That launch straight up “sucked,” Marchionne said. Read More >

By on February 5, 2018

There’s going to be a lot less Italian in Reid Bigland’s diet going forward, after Fiat Chrysler Automobiles removed the Alfa Romeo and Maserati portfolios from the high-ranking executive’s oversight. It’s all part of a broader raft of management changes announced today.

Bigland, quite a star in FCA’s upper echelon, will continue in his existing role as head of U.S. sales and president and CEO of FCA Canada. The executive had the two Italian luxury brands dropped in his lap back in May 2016. Earlier in his career, he headed up the Dodge and Ram brands.

Other changes are afoot as FCA attempts to give Alfa and Maserati the full-time guardian the two brands need in order to thrive. Read More >

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