Category: Maserati

Maserati Reviews

An Italian manufacturer of racing and sports cars, Maserati was established in 1914 and run by brothers Alfieri II, Bindo, Carlo, Ettore, Ernesto and Mario Maserati. One of the first Maseratis, driven by Alfieri II, won the 1926 Targa Florio. After many tumultuous changes of ownership and unprofitable years of producing mediocre vehicles, Maserati is back to building beautifully designed and built cars under the ownership of the Fiat Group.
By on August 6, 2019

Maserati posted an ugly financial report for the second quarter of 2019. Revenue was down 40 percent, resulting in a loss of $132 million before interest and taxes. The good news, according to Fiat Chrysler Automobiles, is that the brand will become profitable once new product hits the ground.

The bad news? None of those vehicles are scheduled to arrive until after 2020, meaning Maserati probably won’t see any improvements until sometime afterward. FCA CEO Mike Manley has already said the rest of 2019 will be ugly for the brand, though he remains hopeful that the 10 new or refreshed vehicles the premium nameplate had in the works would help it turn a corner.  Read More >

By on November 19, 2018

Image: Maserati

Earlier this year your humble scribe was in the Detroit suburbs to drive a whole bunch of Maserati and Alfa Romeo product at an event that was separate from and yet still part of Fiat Chrysler’s annual What’s New media-drive event.

That sounds contradictory, so let me explain. The two Italian luxury brands were showcased separately from the others, with a separate dinner and a separate drive. The drive took place not at Chrysler’s venerable proving grounds in Chelsea, but across the metro area in Pontiac, at a small private racetrack. The focus of that day was almost exclusively on Alfa and Maserati products.

It was clear that FCA was trying to bring the brands further into the corporate fold, while also associating them more closely with each other, since both are supposed to offer luxury and performance.

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By on November 17, 2018

Image: Maserati

In between local radio spots that endlessly hawk Mitsubishis with free winter tires and incentives piled high on the hood, there’s sometimes an ad for, oddly, the Maserati Ghibli — the aging luxury sedan named after a late-60s sex bomb of a performance coupe. It looks like no one’s getting the message.

Sales and profits have tumbled at the Fiat Chrysler-owned marque, and FCA CEO Mike Manley now admits bundling the Italian brand with Alfa Romeo was a mistake.  Read More >

By on November 13, 2018

2017 Maserati Levante side view (Image: Maserati)

Maserati, a fairly opaque, Fiat Chrysler-owned brand that exists in the periphery of the mainstream luxury scene, has a new leader in North America.

Announced Monday, Al Gardner, head of dealer operations in the region, will take control of the marque from current Jeep boss Tim Kuniskis, who jettisoned his control of the Italian brand in an executive shuffling last month. Read More >

By on September 19, 2018

In the 1990s, nobody in North America spent much (any?) time thinking about Maserati products. So you’d be forgiven if today’s Rare Ride slipped from your fond early-90s memories long ago.

It’s the Shamal, and it’s a bit homely.

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By on April 28, 2018

Candid as always, Fiat Chrysler CEO Sergio Marchionne let off some steam during a first-quarter earnings call this week. The chief executive, due to retire early next year, revealed the launch of the next-generation 2019 Ram 1500 was not the smoothest process in the world, with the company taking on additional costs to get the pickup out the door.

Despite these troubles, the Ram 1500’s launch is nothing compared to the debut of the Maserati Levante SUV in 2017, which hit the market with a whimper. That launch straight up “sucked,” Marchionne said. Read More >

By on February 5, 2018

There’s going to be a lot less Italian in Reid Bigland’s diet going forward, after Fiat Chrysler Automobiles removed the Alfa Romeo and Maserati portfolios from the high-ranking executive’s oversight. It’s all part of a broader raft of management changes announced today.

Bigland, quite a star in FCA’s upper echelon, will continue in his existing role as head of U.S. sales and president and CEO of FCA Canada. The executive had the two Italian luxury brands dropped in his lap back in May 2016. Earlier in his career, he headed up the Dodge and Ram brands.

Other changes are afoot as FCA attempts to give Alfa and Maserati the full-time guardian the two brands need in order to thrive. Read More >

By on January 9, 2018

Image: 1992 Cadillac AllanteThe year is 1986. There’s a new, V8-powered convertible on the horizon from Cadillac — the Standard of the World. This particularly special convertible is slotted above the Eldorado in the product lineup. And it was designed by a famed Italian house.

You’re drooling by now, 1986 person. Vamanos, to Allanté!

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By on January 2, 2018

Ghibli S Gran Lusso MY2018

Maserati of North America is recalling over 1,000 of its newest luxury sedans to repair fuel lines that pose an engine fire risk. It’s not exactly what you’d want to hear when discussing your fresh, six-figure status symbol, but the automaker appears to be addressing the problem right out of the gate. According to the manufacturer, the vehicles haven’t even been delivered to the customers yet.

The affected vehicles include Maserati’s 2018 Ghibli and Quattroporte sedans. Both models suffer from a potentially weepy fuel line in the engine compartment that could leak gasoline exactly where you don’t want it. As customers have yet to take delivery, the units will have to be repaired prior to being picked up.  Read More >

By on November 8, 2017

Image: 1972 Maserati MexicoOpen the wood paneled glove box lid to find familiar fine-grain Italian leather driving gloves. Fingers twist a small, delicate key to ignite 4.7 liters of displacement sitting under the long, gleaming hood. Eyes are met with a proud golden trident, embedded in navy inside the three-spoke wheel.

Select “drive” with the polished wooden gearshift; it’s time for a grand tour.

Our last Rare Ride was a little blue Lancia Scorpion. Suffering from an identity crisis and a recently regulated America, the Scorpion was inherently compromised from the showroom floor. The Scorpion’s tale was a bit depressing, so today we take a look at a different sort of Italian coupe. This one’s a Spanish market import, from a time before the sort of regulation that ruined the Scorpion.

It’s the Maserati Mexico.

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By on November 3, 2017

Image: 1989 Chrysler TC by Maserati

The heart of a K-Car, the styling of a LeBaron, the build quality of an Italian, and the price of a Corvette. Just one car in the history of the world managed to combine all these virtues together into a gelatinous, custard-like vehicle.

And our Rare Ride today just happens to have a similar color, too. Come have a look at the majestic Chrysler TC, by Maserati (not really).

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By on October 25, 2017

2017 Maserati Levante side view (Image: Maserati)

Nobody could have predicted the success Porsche was to enjoy after introducing a performance-oriented sport utility vehicle in 2002. When the German manufacturer introduced the Cayenne, everyone scoffed, claiming the very idea of a sporting high-end SUV was patently ridiculous.

It’s now 15 years later and every premium brand is trying to replicate Porsch’s success with its own ultra-lux SUV. Lamborghini is getting the Urus, Bentley has the Bentayga, and even Ferrari — a company that said a sport utility vehicle was out of the question — recently confirmed development plans on its own “FUV.”

But sometimes one just isn’t enough. Maserati already has the Levante but Fiat Chrysler CEO Sergio Marchionne says it will need a second if it’s going to hit ambitious profitability targets announced this week.  Read More >

By on October 11, 2017

Image: 1981 Maserati Merak SS, image via sellerWe’ve featured a Maserati previously in our Rare Rides series — a bespoke Quattroporte shooting brake which drew mixed styling opinions from the informed and gracious peanut gallery of the B&B. Today though, we step back in time to something closer to the traditional two-door, sporty exotica that makes up much of the brand’s history.

Presenting a Maserati Merak, this one decked out in special SS trim.

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By on August 24, 2017

All-new 2017 Jeep® Compass Limited - Image: Jeep

So, a Chinese automobile manufacturer, Great Wall Motors, would totally love it if Fiat Chrysler Automobiles flung the Jeep brand its way. Who wouldn’t? In the mid-1980s, Jeep was the ruby in AMC’s crown, and its new (and highly profitable) Cherokee line had Chrysler Corporation chairman Lee Iacocca salivating at the thought of where he could take the brand if given the chance.

Three decades later and Jeep is FCA’s biggest asset, not just due to current volume, but future volume in untapped markets. CEO Sergio Marchionne wants people the world over to drop what they’re doing and buy a Jeep. Having global Jeep models that are popular in numerous regions would act as a hedge against trouble in, say, North America, where its Chrysler, Dodge and Fiat brands aren’t exactly setting sales charts on fire.

Too big to spin off? Perhaps, but other brands in the FCA fold aren’t nearly as indispensable. With no corporate sugar daddy waiting in the wings with a checkbook, the automaker is reportedly considering spinning off a couple of brands, a new report claims. Read More >

By on August 1, 2017

Image: Assorted tail lamps from four vehicles.

Last week, we showed you four different vehicles, each with strikingly similar taillamps. So began the Taillamp Identification Challenge. (Un)fortunately, Flybrian was around, and came up with the correct answers just 10 minutes after the post went live.

So, the challenge was short lived, and all props go to Flybrian’s keen taillamp eye. It’s almost like he knows cars, or is a car dealer perhaps. Time for the official results.

Read More >

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