Sergio Marchionne: Maybe EVs Are the Future, Who Knows, What the Hell…

Steph Willems
by Steph Willems
sergio marchionne maybe evs are the future who knows what the hell

Shortly after publicly dissing Tesla for the umpteenth time and speculating that electric cars aren’t the future, Fiat Chrysler Automobiles CEO Sergio Marchionne now says he wants to make an electric car.

Well, maybe. If he has to. But it’s probably gonna happen. This EV thing could be big, you know.

The indecisive company head told Bloomberg that he’s considering adding a selection of EVs to FCA’s portfolio, with a Tesla-fighting electric Maserati being the most likely offering.

Marchionne said that using the Maserati Alfieri as an experimental platform for a new EV is an idea he finds interesting, telling Bloomberg Television, “I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it.”

The sleek Alfieri, a grand tourer that was expected to start production this year, recently saw its arrival date pushed back to 2018. Constantly changing timelines are the norm at FCA, so the delay could give Marchionne time to work on his Tesla-fighting dreams before its launch. He admitted, though, that such a vehicle wouldn’t happen until after her retires in 2019.

Another half-formed plan festering in Marchionne’s brain is the creation of an electric city car for the European market.

FCA sells no EVs in Europe, which is rapidly ditching diesel as its fuel du jour. As major cities pass laws banning the use of fossil-fueled vehicles in city centers (or at certain times or days of the week), a small EV would help the company tap into a potential growth market. It would also boost the SUV-heavy company’s green credentials, given that the electric Fiat 500e (a money-losing model that Marchionne hates) is only sold in North America.

The CEO claimed he’s still not convinced that EVs are “the solution for all of man’s ills,” but figures he may as well experiment if everyone else is doing it. Peer pressure is a hell of a drug.

[Image: Maserati]

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  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.