NACTOY Announces its 2024 Winners

by TTAC Staff

Published: January 4th, 2024

2024 s automotive stars nactoy announces year s best vehicles

In a highly anticipated announcement, the North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards for 2024 have been declared. These prestigious awards, a highlight in the automotive industry calendar, recognize outstanding vehicles following extensive testing and evaluation. The process, involving rigorous scrutiny by automotive experts, highlights the year's most innovative and high-performing vehicles.

Car Category Winner: Toyota Prius & Prius Prime

Emerging as the North American Car of the Year, the Toyota Prius and Prius Prime have garnered acclaim for their cutting-edge hybrid technology. These models seamlessly integrate electric and traditional engines, with the Prius Prime offering an impressive electric range. Their redesign, moving away from the traditional Prius aesthetic, has also been a key factor in their recognition, combining efficiency with modern style.

Truck Category Winner: Ford Super Duty

The Ford Super Duty has earned the title of North American Truck of the Year, distinguishing itself in the heavy-duty pickup segment. Noted for its powerful towing and payload capabilities, the Super Duty comes with a choice of robust engines, including a new 6.8-liter gasoline V8 and a 6.7-liter Power Stroke diesel V8. Beyond its strength, the Super Duty impresses with its driving comfort, blending functionality with luxury.

Utility Vehicle Category Winner: Kia EV9

The Kia EV9 has been named the North American Utility Vehicle of the Year. This model breaks new ground in the electric SUV market, offering a spacious three-row configuration at a competitive price. Its striking design and advanced technological features position it as a market leader. The upcoming U.S. production of the EV9 adds to its appeal, signaling Kia's commitment to innovation and quality.

Comprehensive and Fair Judging Process

Initiating with a comprehensive list of 52 vehicles, the NACTOY awards process is thorough and exhaustive. The selection was refined through stages at major auto events, culminating in a final list of nine exceptional vehicles. The panel of 50 professional journalists from various media outlets in North America conducted evaluations focusing on multiple criteria, including design, safety, and overall performance. The confidential voting procedure, managed by Deloitte LLP, ensures the integrity and impartiality of the awards.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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2 of 22 comments

Art_Vandelay on Jan 06, 2024
But what does Supercar Blondie think?

1 Reply
Akear on Jan 11, 2024
While GM was wasting their time with the excreable Bolt and Blazer, Toyota was refining the magnificent Prius. It is no wonder Toyota sold 10 million vehicles in 2023, compared to 5.5 vehicles sold by GM.

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TheEndlessEnigma Some of the PHEV's out there boast CHADEMO connectors, chargers accepting that connection method are almost nonexistent in North America. That has more than a little to do with the issue. That and PHEV's as a whole are offered on only very limited models, not necessarily desirable models either.
KOKing I owned a Paul Bracq-penned BMW E24 some time ago, and I recently started considering getting Sacco's contemporary, the W124 coupe.
Bob The answer is partially that stupid manufacturers stopped producing desirable PHEVs.I bought my older kid a beautiful 2011 Volt, #584 off the assembly line and #000007 for HOV exemption in MD. We love the car. It was clearly an old guy's car, and his kids took away his license.It's a perfect car for a high school kid, really. 35 miles battery range gets her to high school, job, practice, and all her friend's houses with a trickle charge from the 120V outlet. In one year (~7k miles), I have put about 10 gallons of gas in her car, and most of that was for the required VA emissions check minimum engine runtime.But -- most importantly -- that gas tank will let her make the 300-mile trip to college in one shot so that when she is allowed to bring her car on campus, she will actually get there!I'm so impressed with the drivetrain that I have active price alerts for the Cadillac CT6 2.0e PHEV on about 12 different marketplaces to replace my BMW. Would I actually trade in my 3GT for a CT6? Well, it depends on what broke in German that week....
ToolGuy Different vehicle of mine: A truck. 'Example' driving pattern: 3/3/4 miles. 9/12/12/9 miles. 1/1/3/3 miles. 5/5 miles. Call that a 'typical' week. Would I ever replace the ICE powertrain in that truck? No, not now. Would I ever convert that truck to EV? Yes, very possibly. Would I ever convert it to a hybrid or PHEV? No, that would be goofy and pointless. 🙂
ChristianWimmer Took my ‘89 500SL R129 out for a spin in his honor (not a recent photo).Other great Mercedes’ designers were Friedrich Geiger, who styled the 1930s 500K/540K Roadsters and my favorite S-Class - the W116 - among others. Paul Bracq is also a legend.RIP, Bruno.