Report: Aston Martin Actually Won’t Be Going All Electric

Matt Posky
by Matt Posky

Despite previously having vowed to offer an entirely electric lineup by 2030, Aston Martin has decided to continue selling internal-combustion vehicles beyond the next decade. Company chairman Lawrence Stroll now believes that there will always be demand for combustion engines. Apparently, customers had conveyed to Aston dealers that they still prefer traditional powertrains and want the sensations associated with gasoline-powered automobiles.

Speaking with Autocar, Stroll said he intends for the brand to continue offering liquid-fueled vehicles for as long as governments allow. As things currently stand, the European Union has said it would provide exemptions for boutique manufacturers selling in extremely low volumes after 2035. But Aston Martin already moves too much metal, presumably requiring it to create a specialty subbrand selling a limited number of combustion vehicles each year.

Then again, EV sales aren’t anywhere near the industry or government regulators want them to be. Meanwhile, the public seems fed up with untenable regulatory schemes that are effectively steering the market in ways that don’t really advantage everyday consumers. While this fact hasn’t encouraged Western regulators to change course, it may be making opposition parties favoring deregulation more appetizing to voters.

None of this means Aston is abandoning electrification. While It has decided to delay the launch of its first electric vehicle by two years for a 2027 release date, it’s also increased its EV development budget. However, the company seems like it’s going to shift its focus toward plug-in hybrids — which may allow it to appease regulators while simultaneously satisfying its consumer base.

From Autocar:

Aston Martin has developed a bespoke EV architecture and plans to launch four electric cars on it – a GT, SUV, crossover and ‘mid-engined’ supercar – but they won't hit the market before 2027 after a reveal of the first model in late 2026.
"We have designed and ready one platform to take four different vehicles," Stroll told Autocar. "We have all the products technically engineered and physically designed.
“We planned to launch at the end of 2025 and were ready to do so, but it seems there is a lot more hype in EVs, politically driven or whatever, than consumer demand, particularly at an Aston Martin price point."
He added that demand for electric cars is particularly weak in the luxury segments, as Aston Martins were typically not 'first' cars for their customers and used more for leisure.
Stroll said Aston "will get there" with electric cars, "but at the previously [stated] date, definitely not"

Chairman Stroll made it very clear that he envisions hybrids as the path forward for Aston Martin. But it’s hard for that to mean anything after so many automakers spent the last decade telling the world how they’re on the cusp of a historic shift to totally electrified powertrains. What good is a promise from an industry that (with some exceptions) never seems to mean what it says?

For now, the company plans to focus on hybridizing its V8 powerplants because its customers tend to prefer them over V6s. The first example is supposed to be the mid-engined Valhalla (below) that’s slated to launch later this year. Subsequent models will see comprehensive refreshes the company claimed would include hybridization. Aston Martin believes it can set up vehicles to operate fully electric to traverse city centers that may have restrictions on combustion engines and then swap to hybrids where the gasoline and electric motors work together to maximize performance.

[Images: Aston Martin]

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[Images: Aston Martin]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
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  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
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