VW Says ‘Nein’ to ID.7 in America – For Now

Matthew Guy
by Matthew Guy

Not even two months after detailing powertrain, battery size, and trim walk for the all-electric ID.7 sedan, Volkswagen has announced they are delaying its introduction.

Citing the handy catchall of ‘changing market dynamics’, VW sent a missive early this morning which spoke of the decision to put the ID.7 on ice in this market. Since the PR bumf indicated precisely zero indication as to the model’s new on-sale date stateside, it is technically correct to say the delay is indefinite. However, it is worth noting the ID.7 has been on sale across the pond since 2023 and has won a smattering of awards. Reading the tea leaves, it isn't a bad car.

This could be another canary in the coal mine that is EV sales in America, a segment whose take rate remain apace but not at the leaps and bounds of the last couple of years. Talking heads say EV sales in America rose a few percent in the first quarter of 2024 compared to this same time last year – but fell by a fifth compared to the Q4 of 2023. Anyone blessed with the gift of common sense knows this is largely thanks to the fact that early adopters have bought their fill of EVs; since sales cycles of vehicles isn’t what one would call short, it’ll be a spell before those same folks begin lining up again at dealers.

Meanwhile, electric vehicles can be a hard sell to everyone else, for a variety of reasons including but not limited to driving range and lack of public charging infrastructure. Your writer will defend to the death John Doe’s right to purchase or lease whatever vehicle they wish, whether that’s an EV for road trips or long box truck for running errands. It’s your money; get what you like.

But it won’t be a Volkswagen ID.7, at least not any time soon.

[Image: VW]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.