Ford is Offering a Zero-Percent Interest Rate for Mach-E Loans
Ford cut Mustang Mach-E pricing earlier this year, achieving its intended result of boosting demand for the electric SUV. Now, the automaker is offering a zero-percent APR for qualified customers, making the vehicle even more affordable.
The Blue Oval discounted some Mach-E variants by more than $8,000, pushing sales by 86 percent in the first quarter of 2024. Those numbers made it the second best-selling SUV in its class, topped only by the Tesla Model Y. A zero-percent interest rate will likely improve its fortunes, though it’s not eligible for federal tax credits as of the time of this article.
Ford is also prepping for the release of the Mach-E Rally, which brings a slight lift kit, beefier tires, rally wheels, and skid plates. The vehicle’s improving sales numbers are good news for the automaker, which had seen demand slide after the initial rush.
Incentives are nothing new, and they don’t necessarily point to problems with Mach-E demand. Though price cuts sometimes hurt current owners’ resale values, Ford’s traditional approach with interest rate cuts is a good way to boost sales without that nasty side effect.
That said, Ford’s EV business hasn’t done it many favors in recent times. The company expects to lose billions on its Model e division and has pushed back the release of planned electric models as demand grows slower than hoped. Ford has had its ups and downs with quality, racking up more recalls than any other automaker, but this latest incentive makes the Mach-E hard to ignore.
[Images: Ford]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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Styling is subjective, there are plenty of uglier cars out there (I'm looking at you, Lexus). But then again, I think 1958 Oldsmobiles are beautiful & have a man-crush on the Aztek, so I'm probably not the best person to ask if a car is good looking or not.
If I look on cargurus dot com, ye olde Mustang Mach-E (used edition) has broken the $30K barrier in the right direction. More volume in 2022 calendar year over 2021 means the trend should continue. Only Mustang I would be interested in (one of two Fords I would consider having; the other one is a truck named for electrical discharges). This is how I ' shop' for vehicles; what's your method? (Oh you go the dealer lol.)