Alfa might bring Junior to America

Matthew Guy
by Matthew Guy

New product may be on the way to Alfa Romeo showrooms in this country, at least if plans advance as desired. Speaking earlier this month, the brand’s head of product said Alfa wants to trot the new all-electric Junior on a roadshow to American dealers this year.


For those not up to speed, the Junior is an hatchback-sized EV which was originally called Milano until the Italian government got their knickers in a knot and Alfa chose to rename the thing. The title of Junior isn’t completely random, having shown up at other points in company history. In one of the best bits of PR spite these jaundiced eyes have even seen, Alfa Romeo put out a snarky press release five days after the car’s original launch with an all-caps title reading “MILANO NAME IS NOT OK? JUNIOR THEN!” The pettiness on display gives us life. Make sure to read that all-caps title in an angry Italian accent for maximum effect.

The fully electric Milano Junior starts at £33,895 in the UK, suggesting there could be a chance of this thing having a sticker in the low 30s if base trims were ever to go on sale in this country. The Veloce will start at start at €48,000 on Europe (about $52,000 USD). Horsepower reaches 281 ponies in Veloce trim, while range maxes out at an estimated 250 miles depending on options (though that’s on the endlessly optimistic WLTP cycle), though the Veloce – which is the main trim Alfa execs seem keen on bringing stateside – has a 205-mile estimate.


Note well that Fiat and Stellantis are both part of Stellantis, a company headed up by a man who just threatened to axe underperforming brands which don’t contribute positively to the corporate bottom line. Don’t forget the spectre of tariffs on foreign-made EVs in this country, a reality that would add a couple of percent to this Polish-built electric. Still, that’s better than Volvo which had to pivot to Belgian production of its EX30 to avoid the 100+ percent duty it would face if built in China.

[Images: Alfa Romeo]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Rochester Rochester on Jul 29, 2024
    I would really like to see Alfa become successful in the States. I wish Alfa wanted that too. Being a company that makes gorgeously bad cars just isn't sustainable.
  • SPPPP SPPPP on Jul 29, 2024
    "EV premium sporty subcompact CUV" seems like a really small niche to target.
  • TheEndlessEnigma I'm sure the rise in driving infractions in Minnesota has nothing to do with all the learing centers.
  • Plaincraig 06 PT Cruiser 214k miles. 24MPG with a 50/50 highway city driving. One new radiator was the only thing replaced from failure at 80k.Regular maintenance and new radiator hoses and struts at 100k. Head gasket failed blew out the camshaft seals and the rear seal failed too. Being able to remove the backseats was wonderful. The ride was fine. Took an exit ramp and twice the rated speed and some kid in a Mazda 3Speed rolled down his window and asked what I done to make it handle like that. I said "Its all stock and Walmart tires. I know how to drive not just go fast."
  • Flashindapan Corey, I increasingly find your installments to be the only reason I check back here from time to time.
  • SCE to AUX The first couple generations of Prius were maligned by association with a certain stereotype owner. But you can't deny their economy and reliability is the envy of the automobile world. It's rare for an EV to match the TCO of a Prius. From personal experience, the first-gen Nissan Leaf. Yes, they looked like a frog and their batteries degraded, but the car was ultra-reliable, well-built, and smooth driving, and was a good introduction to electric motoring for its time.
  • DungBeetle62 Mercury Capri. It was never conceived to be an updated Lotus Elan/Brit RWD Roadster with Japanese reliability as the Miata was. If you just treated it as a more fun and airy commute than the Tracer/323 its bones came from - it was pretty quick with the turbo (for the era) and enjoyable. And you still had some Mazda reliability under the skin. Yes, I owned one. But let's just say I'm not perusing Bring a Trailer looking for used examples in decent shape.
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