Category: Mitsubishi

Mitsubishi Reviews

Mitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon.
By on August 31, 2020

Image: Nissan

Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his  ship back in storm-tossed seas, has died just three weeks after his unexpected departure.

Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th. Read More >

By on August 20, 2020

Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.

Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.

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By on August 17, 2020

1988 Dodge Colt 4WD Wagon in California junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsChrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.

Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain. Read More >

By on August 7, 2020

Image: Nissan

A longtime presence at the top of Mitsubishi Motors departed his post Friday morning, marking the end of an era for the embattled Japanese automaker. Company Chairman Osamu Masuko, 71, resigned effective immediately today, following a six-year tenure at the top of a company he joined in 1972.

Masuko, who rose to become president of the company in 2005 and CEO in 2014, cited health reasons for his sudden departure. Read More >

By on July 22, 2020

Mitsubishi

No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.

In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo. Read More >

By on June 29, 2020

1987 Dodge Raider in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsEven after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).

Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs. Read More >

By on June 26, 2020

Mitsubishi burned a lot of what little street cred it had left by taking the name of a once-beloved affordable sports coupe and plunking it onto yet another crossover.

The good news, if there is any, is that the crossover that now bears the nameplate is more than a little quirky.

The bad news – it’s not an affordable, fun-to-drive sports coupe.

Not to mention that the brand may soon be history, at least on these shores.

Read More >

By on June 22, 2020

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis. Read More >

By on June 8, 2020

Mitsubishi Logo

You may have spotted a crop of recent headlines and briefly thought that Mitsubishi has designs on returning to the sports car market.

Sorry to burst that particular bubble.

However, if, like me, you spent at least a portion of the 1990s daydreaming about the 3000GT, a report from Motor1 suggests that you might have reason to dream. Well, only if the automaker listens to outsiders who have talent and enthusiasm but not an employee ID.

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By on May 15, 2020

Rare Rides has featured a couple of JDM import vans previously, namely the Mazda Bongo and Toyota Town Ace. Today’s van is of similar JDM fashion, except this Mitsubishi is one of the few examples actually sold in North America during the model’s very short domestic run.

Let’s learn a bit more about the only large van Mitsubishi ever sold in America. Once again, it’s Van Time.

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By on March 20, 2020

We featured the predecessor to Mitsubishi’s American flagship last year — a little Sigma sedan that happened to one of the cheapest Rare Rides ever shown. Today we take a look at the car that came after Sigma: the Diamante.

And it’s the rare wagon version.

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By on February 24, 2020

Don’t let the title fool you — what we’ve got here is not a Mitsubishi at all, but rather a Hyundai. The late Eighties were confusing times at Mitsubishi, and deals with other OEMs were made left and right.

Today’s Precis is an Excel by any other name.

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By on February 14, 2020

In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.

Fine! Today we’ll move it forward a decade, and talk trucks in 1982.

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By on January 6, 2020

2014 Mitsubishi Mirage in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsAfter better than 1,800 Junkyard Finds, Junkyard Treasures, and Junkyard Gems since I started doing this stuff in 2007, the oldest discarded vehicle I’ve shot is a 1941 Plymouth Special Deluxe sedan in Denver (that’s not counting a lot of older junked cars I’ve shot with ancient film cameras, of course).

Before today, the newest junkyard car I’ve documented was this 2012 Fiat 500, but now I’ve got a car that might still have had That New Car Smell if it hadn’t been cruelly abused every day of its short life. Read More >

By on December 9, 2019

Last time on Buy/Drive/Burn, we took a look at three two-door, mid-market offerings from American brands for the 2001 model year. Most people hated such a Sophie’s Choice.

Perhaps things will be a bit better today, as we cover the same market segment with offerings from Japan.

Read More >

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