Mitsubishi

Mitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon.

The Grand Tour's "A Scandi Flick" Crashes, Bangs, and Contrives to Fill Its Length

It’s been nearly three years since The Grand Tour switched its format away from the elaborate traveling tent and to its all-special format. On Friday, Amazon released the fifth such special, and the first “post pandemic” episode (their term, not mine). In “A Scandi Flick,” the familiar trio heads across Scandinavia in three rally-inspired all-wheel drive sedans. It’s certainly not the show’s worst work, but it’s far from the best. You’ll need to suspend disbelief and leave your thinking skills in another room.

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Abandoned History: Daewoo Motors, GM's Passport to International Sales (Part II)

We return to our Abandoned History coverage of Daewoo Motors in the early part of the Sixties. Korea was a newly independent nation still in the process of building its economy after many decades of Japanese occupation. The new Korean government seemingly relied on two tenets in its earliest years: Centralized control and openness to bribes. 


Both those factors were at play when the government handed the production of all passenger cars to a single company, Saenara Motors. Via a huge loan and technical assistance from Nissan, Saenara built Korea’s first car, the Saenara (Datsun) Bluebird via knock-down kits assembled in South Korea. But once the government noticed there was too much capital flowing out of the country, they banned Saenara from buying more kits from Japan. The scraps of bankrupt Saenara were picked up by another company, Shinjin.

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Abandoned History: Dodge's Dead Import Trucks (Part III)

In a captive import enterprise that began in 1979, Dodge sold Mitsubishi’s compact pickup (aka Mighty Max in North America) to compete with the likes of the Ford (Mazda) Courier and the Chevrolet (Isuzu) LUV. Badged as the Ram 50, the truck was sold through two generations, 1979-1986 and 1987-1994. By the Nineties, the second-gen was showing its age, and Dodge decided it would rather focus on its own midsize truck, the Dakota.

But there was another captive import that arrived at the very same time as the second edition of the Ram 50. Say hello to the Raider.

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Abandoned History: Dodge's Dead Import Trucks (Part II)

Dodge’s import truck story began in 1979, when the Mitsubishi Forte (or L200) arrived on North American shores, rebadged as the Dodge D-50 and Plymouth Arrow. A captive import like the Colt, the durable Dodge D-50 (later Ram 50) proved itself a solid entrant into the compact pickup truck market. What proved unpopular was the Plymouth Arrow, which did not make it past its initial 1979-1982 outing. The Ram 50 was refreshed in 1982 but was certainly due for replacement in 1987 when the second generation arrived.

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Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part VII)

We arrive at the end of our Dodge Colt journey today. Colt started in 1971 as a cooperative program to provide Mitsubishi with a sales outlet in North America, and Chrysler with a compact and fuel-efficient car it didn’t have to design or build. Over the years the Colt evolved with the needs of the consumer and branched out into several different body styles.

Eventually, the tides shifted. Mitsubishi established their own dealerships in the United States (but not Canada) and started selling identical cars as were on Dodge/Plymouth dealer lots. Then, as Eagle came into being it also needed product to sell. Chrysler turned Eagle into its de facto outlet for imports and Mitsubishi cooperative products: Colts of regular and wagon persuasion became Eagles called Vista and Summit, in addition to their Dodge and Plymouth twins.

Last time we left our tale it was the dawn of 1993, and Colts were badged at Eagle dealers as a new generation of Summit. The Vista Wagon name was dead, now called Summit Wagon. Dodge, Plymouth, and Eagle dealers had an exciting new Colt as well! But it didn’t last long.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part IV)

Last time on our Diamante coverage, we learned about the near-luxury sedan’s somewhat delayed introduction to America. In the two-year translation from a Japanese market car to an American one, Diamante lost the majority of its interesting and advanced tech features and adopted a cheaper suspension design. Today we’ll find out what happened when Mitsubishi pitched the new and de-contented Diamante against the Lexus ES 300.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part III)

Today is the third installment in our coverage of the Mitsubishi Diamante, the Diamond Star brand’s only luxury offering ever sold in the North American market. Part I introduced us to the Diamante via the Sigma. That fancy hardtop Galant gave way to the Diamante in 1992, based on an extended length Galant platform. The second-generation hardtop sedan and its wagon counterpart were finished for 1995 on dealer lots, though fleet buyers (which fleets though?) had a Diamante available to them in 1996. In 1997, Mitsubishi was back with an all-new Diamante and aimed even higher than it had before.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part II)

In Part I of our Rare Rides Diamante coverage, we talked almost exclusively about our subject’s predecessor, the Sigma. Alternatively called Galant Σ, it was a hardtop luxury version of the standard Galant offered in the US market. It was dated when it arrived, too small, and not differentiated enough from the Galant to warrant its high price. U.S. customers mostly ignored it, and Canadians never knew it existed since they didn’t receive any Mitsubishis until 2002. Headed into the Nineties, Mitsubishi had no upscale sedan offering at all in North America, as the Galant was the firm’s largest car. That changed in 1992 with the arrival of the all-new Diamante.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part I)

Rare Rides Icons has featured much Japanese sedan content lately, including the mid-Eighties sedan mainstays and most recently a series on the luxurious and conservative Toyota Cressida. However, there’s a mainstream Japanese brand (or two) yet to be included in our sedan considerations. One of them is Mitsubishi, and today we’ll discuss the only true upmarket product the company ever offered in North America. It’s Diamante time.

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Abandoned History: Dodge's Dead Import Trucks (Part I)

Recently on Abandoned History, we learned about the Colt, a captive import Dodge/Plymouth/Eagle/AMC/Renault sold courtesy of a badge swap on some compact cars from Mitsubishi. During that series’ tenure, one of our readers had a great idea: A separate Abandoned History discussion of the captive import trucks and SUVs in the Dodge portfolio. The time has come!

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Opinion: Vehicles That Deserve A Heritage Parts Program

You finally did it, didn’t you? You beautiful disaster, you did it! You spent nearly $30,000 US American dollars on thirty-seven-year-old Toyota Corolla because of a comic book, and you aren’t even mad about it. Hell, you paid a little extra for the “authentic” Fujiwara Tofu Shop decals on the doors. You. Kick. Rear. And now, after you didn’t think it could be possible to feel better about your automotive purchase, I’m going to make you feel better about your automotive purchase – because you can now buy factory-fresh parts for your Corolla AE86, straight from Toyota.

That’s right kids, through its captive motorsport brand, Gazoo Racing, Toyota is reproducing spare parts for the Corolla Levin Sprinter Trueno “AE86” as part of the GR Heritage Parts Project. The project reproduces new original parts that have been discontinued and sells them as genuine parts with a standard new part warranty, “ in order to support customers who wish to continue driving older vehicles that are full of memories and that they truly love.”

All kidding aside, you have to admit that the concept of a Heritage Parts program is great, even if the Initial D AE86 isn’t exactly your cuppa – but it sort of begs the question, what other new-age classics might be worthy of a heritage program? I’m glad you asked!

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Buy/Drive/Burn: Hot Japanese Sport Compacts From 2009

On a recent Buy/Drive/Burn that featured some alternative Japanese compacts from 2008, frequent commenter theflyersfan suggested a second look at the same three cars, but in hotter variants. Today’s the day, and it’s 2009.

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Buy/Drive/Burn: Alternative Japanese Compacts From 2008

In our last edition of Buy/Drive/Burn, we considered the Mazda Protegé, Mitsubishi Mirage, and Subaru Impreza sedans from 1998. Most of you preferred the Protegé as your Buy of the three. Today we fast forward to the same offerings in 2008, and see if things shake out differently.

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Buy/Drive/Burn: Alternative Japanese Compacts From 1998

Our last two Buy/Drive/Burn entries covered the 1998 and 2008 versions of three mainstream Japanese compact sedans: Civic, Corolla, and Sentra. Today we look at the alternative offerings in 1998 from Mazda, Mitsubishi, and Subaru.

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Junkyard Find: 1982 Plymouth Sapporo
Chrysler began importing rebadged Mitsubishis to North America starting with the Colt in the 1971 model year, with more models being added as the decade progressed. By 1976, Plymouth shoppers could buy a Mitsubishi Lancer Celeste as the sporty Arrow; Plymouth Arrow and Dodge D-50 (later Ram 50) pickups, based on the Mitsubishi Forte, showed up here in 1979. So that those Dodge/Plymouth dealers would have a small personal luxury coupe to sell, the Japanese-market Galant Lambda hardtop was pressed into American service as the Dodge Challenger and Plymouth Sapporo for 1978. Sales continued through 1983, and I’ve found one of those final Sapporos in a yard south of Denver, Colorado.
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Junkyard Find: 1989 Mitsubishi Montero

While Mitsubishi sold Montero-badged Pajeros in North America from the 1985 through 2006 model years, the boxy first-generation version (and its Dodge Raider twin— no, not the Mitsubishi Raider) is the one most of us recognize as the true Montero. Since I live in Montero-loving Colorado, I find plenty of these trucks in junkyards and have the privilege of choosing only the nicest ones to share as Junkyard Finds. Here’s a low-mile ’89 that now resides in a car graveyard just north of downtown Denver.

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Dealership Markups Are Getting Insane

Car buyers and market observers are used to seeing large dealership markups on models that are tough to get — first editions of popular cars, usually, or models that are produced in small numbers, or both.

It’s no shock to see the Ford Bronco or Chevrolet Corvette marked up by thousands of dollars. Motor Trend reported markups of $30K on Broncos, for example. C8 Corvettes are also being marked up like crazy.

While annoying, it’s somewhat understandable, given how the franchise-dealer system works, as well as how basic capitalism and supply and demand work. You don’t have to like the phenomenon, but the logic behind its existence is sound.

Still, we draw the line at an almost $6K markup of a Mitsubishi Mirage.

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Do You Care? Mitsubishi Outlander PHEV New for 2022

Let’s assume you’re lost and have made your way to a Mitsubishi dealership to make an emergency phone call and use the bathroom. Suddenly, the urge to buy a hybrid SUV overtakes you and you involuntarily find yourself asking a salesperson to direct you to the nearest model. They have several available and walk you over to the Outlanders, where they totally bypass the new models to show you the previous-generation PHEV.

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Opinion: Maine's Mitsubishi Delica Dilemma is Troubling

The Mitsubishi Delica is one of those quirky right-hand drive, four-wheel-drive vans from Japan. They’re popular among outdoor enthusiasts, fans of ’80s/’90s “rad-era” vehicles, and people looking for a capable camper without having to spend VW Syncro bucks. But in Maine – The Pine Tree State – Delicas are not welcomed, at least by the Bureau of Motor Vehicles. The state has sent letters to owners canceling their registrations.

Thanks to the 25-year import rule, Delicas of the right vintage can be brought into the U.S. with little issue and typically registered with minimal hassle in most states (I’m looking at you, California). However, it came to light recently that Maine was sending letters to Delica owners telling them their registration was canceled, and not because they didn’t do the paperwork correctly.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part III)

Today marks the final installment in our Mitsubishi Debonair saga, which began a couple of days ago. We talked origins and its eventual demise, and today we’ll cover the little AMG part in the middle.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part II)

Last time on Rare Rides we introduced Mitsubishi’s Debonair, which began its tenure as Mitsubishi’s flagship luxury sedan in 1963 and remained the same for a very long time. Upon the model’s second generation in 1986, the Debonair made the switch to front-drive and adopted more modern looks in an attempt to appeal beyond very conservative large sedan buyers in Japan.

But the changes still weren’t enough, as we’ll see today.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part I)

Today’s Rare Ride is the second attempt Mitsubishi made to build its own full-size executive car for the Japanese Domestic Market. Debonair never moved outside its home market, and always played third fiddle to competition from the likes of Toyota Crown and Nissan Gloria (then a Prince model). Today’s example goes slightly further and adds AMG flavor to the front-drive mix.

There’s a lot of information to cover here, and today we talk about the model’s beginnings.

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2022 Mitsubishi Outlander First Drive - No Longer the Short Kid At Recess

Remember recess kickball? Invariably, a pair of jocks and/or popular kids would square off, choosing, in turn, their sides for the battle over the red rubber ball. The draft lines would dwindle to a few undesirables – the uncoordinated, small kids certain to be a drag on the lineup but required to be there via a teacher-enforced fairness doctrine.

Mitsubishi, I’m sad to say, has been that little kid at the end of the bench for many years. Their offerings haven’t been the first choice in any of the limited segments in which they compete. Rather, they’ve become the default choice of those who’ve defaulted before, owing to their reliance on subprime buyers.

Maybe not for long, however. With an entirely new platform shared with one of the bestsellers in the class, the 2022 Mitsubishi Outlander has a new look and a compelling list of features that could move this three-row crossover into the starting lineup.

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Buy/Drive/Burn: The Cheapest Sedans in America for 2021

Imagine for a moment you’re not a well-heeled connoisseur of expensive cars and high finance, and there’s not a Bentley Mulsanne and a Land Cruiser in your garage. Instead, imagine you have to buy one of the three cheapest sedans on sale in America in 2021.

Today it’s Buy/Drive/Burn meets Ace of Base.

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2022 Mitsubishi Outlander: Beyond Badge Engineering

Mitsubishi revealed the all-new 2022 Outlander utility vehicle over the internet last night. In fact, the automaker almost made as big of a fuss about this being the first car showcased via Amazon Live as it did its new SUV. It’s the kind of thing that really makes you wonder where an automaker’s priorities are located, though tech monopolies giants are so deeply ingrained in modern businesses that one hardly notices anymore. But we’re digressing before we’ve even started discussing the new Mitsubishi Outlander.

While the manufacturer can certainly be faulted for letting go of the most interesting aspects of the brand, its core values have remained mostly intact. The 2022 Outlander remains the only vehicle in its segment to offer standard third-row seating, though past experiences with the model presumes that it will only be useful for children and exceptionally small adults. But we’re not sure if that makes up Mitsubishi keeping its MSRP dangerously close to its highly competent rivals when the outgoing model under impressed with its budget-built interior. Honda’s CR-V and even Nissan’s Rogue have felt like substantially nicer products from inside the cabin. Fortunately, that’s one of the big issues the 2022 model-year Outlander was hoping to address.

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Opinion: It's a Bleak Future for Mitsubishi Cars in North America

Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.

I think this is the beginning of the end for Mitsubishi in North America.

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Junkyard Find: 1990 Mitsubishi Galant GS-X

As we’ve seen in this series, Coloradans bought plenty of all-wheel-drive-equipped AMC Eagles, VW Quantum Syncros, Audi Quattros, and Toyota All-Tracs during the 1980s. The suits at Mitsubishi Motors saw all those AWD-enhanced car sales in snowy American regions and decided to sell some rally-influenced Galants on our shores. A few decades later, this rare-but-not-valuable Galant GS-X appeared in a Colorado Springs self-service car graveyard.

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Mitsubishi Teases New Outlander, Schedules Arrival for February

Mitsubishi released a teaser image of the new Outlander on Thursday, making good on the summer promise that it would actually continue designing new vehicles. Unlike the recently refreshed Eclipse Cross, the 2022 Outlander will be an entirely new model.

The brand is promising refined, on-brand exterior styling and some modest changes in the vehicle’s overall dimensions. Outlander is supposed to herald in a new design strategy without looking out of place in the existing lineup. While the teaser was too shadowy to offer much help, some light image manipulation on our part has given us a better sense of what the crossover will look like when its global debut takes place in February.

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Junkyard Find: 1979 Dodge Colt With Twin-Stick Transmission

Chrysler’s run of selling rebadged Mitsubishis began way back in 1970, when the rear-wheel-drive Colt Galant arrived here for the 1971 model year. Those cars sold very well in North America, with sales continuing through 1978. After that, Colt badges went onto the front-wheel-drive Lancer Fiore (later sold here as the Mirage). Here’s one of those first-year FWD Colts, found in a Denver-area yard in nice condition and equipped with the extremely cool Twin-Stick dual-range transmission.

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Rare Rides: The 1995 Mitsubishi Pajero, Montero's Forbidden Sibling

Rare Rides has touched on the first generation Pajero (Montero to North Americans) once before via the Raider, a captive import Dodge dealers could shift while the company had zero small SUV action of its own. Today’s Pajero is a second-generation version – the three-door never sold on our shores. Surprisingly, it even maintains the same color scheme as the Raider.

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Eclipse Crossing - Here's the 2022 Mitsubishi Eclipse Cross

Sorry, sports-car fans with nostalgia for a certain era – Mitsubishi still insists on using the Eclipse name on a crossover. One that’s now restyled.

A plug-in hybrid version will be offered overseas, but not here. The next Eclipse Cross will go on sale in the States in the first quarter of 2021, following launches in Australia and New Zealand.

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Deliverer of Lifelines, Former Mitsubishi CEO Masuko Dies at 71

Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his ship back in storm-tossed seas, has died just three weeks after his unexpected departure.

Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th.

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Rare Rides: The 1988 Chrysler Conquest - an American Sports Coupe

Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.

Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.

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Junkyard Find: 1988 Dodge Colt DL 4WD Wagon
Chrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain.
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Mitsubishi Chairman Osamu Masuko Abruptly Resigns

A longtime presence at the top of Mitsubishi Motors departed his post Friday morning, marking the end of an era for the embattled Japanese automaker. Company Chairman Osamu Masuko, 71, resigned effective immediately today, following a six-year tenure at the top of a company he joined in 1972.

Masuko, who rose to become president of the company in 2005 and CEO in 2014, cited health reasons for his sudden departure.

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Buckle Up - a New Mitsubishi Experience Is on the Way

No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.

In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo.

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Junkyard Find: 1987 Dodge Raider, Sawzall Roadster Edition
Even after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs.
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2020 Mitsubishi Eclipse Cross SEL 1.5T S-AWC Review - In a Word: Weird

Mitsubishi burned a lot of what little street cred it had left by taking the name of a once-beloved affordable sports coupe and plunking it onto yet another crossover.

The good news, if there is any, is that the crossover that now bears the nameplate is more than a little quirky.

The bad news – it’s not an affordable, fun-to-drive sports coupe.

Not to mention that the brand may soon be history, at least on these shores.

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Mitsubishi in America: Slow Fade-out Ahead?

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis.

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The Mitsubishi That Could Be, but Almost Certainly Won't

You may have spotted a crop of recent headlines and briefly thought that Mitsubishi has designs on returning to the sports car market.

Sorry to burst that particular bubble.

However, if, like me, you spent at least a portion of the 1990s daydreaming about the 3000GT, a report from Motor1 suggests that you might have reason to dream. Well, only if the automaker listens to outsiders who have talent and enthusiasm but not an employee ID.

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Rare Rides: The 1988 Mitsubishi Wagon, Forgotten Long Ago

Rare Rides has featured a couple of JDM import vans previously, namely the Mazda Bongo and Toyota Town Ace. Today’s van is of similar JDM fashion, except this Mitsubishi is one of the few examples actually sold in North America during the model’s very short domestic run.

Let’s learn a bit more about the only large van Mitsubishi ever sold in America. Once again, it’s Van Time.

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Rare Rides: The Luxurious 1993 Mitsubishi Diamante Wagon

We featured the predecessor to Mitsubishi’s American flagship last year — a little Sigma sedan that happened to one of the cheapest Rare Rides ever shown. Today we take a look at the car that came after Sigma: the Diamante.

And it’s the rare wagon version.

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Rare Rides: The 1989 Mitsubishi Precis - Discount Badge Games

Don’t let the title fool you — what we’ve got here is not a Mitsubishi at all, but rather a Hyundai. The late Eighties were confusing times at Mitsubishi, and deals with other OEMs were made left and right.

Today’s Precis is an Excel by any other name.

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Buy/Drive/Burn: Compact and Captive Pickup Trucks From 1982

In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.

Fine! Today we’ll move it forward a decade, and talk trucks in 1982.

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Junkyard Find: 2014 Mitsubishi Mirage

After better than 1,800 Junkyard Finds, Junkyard Treasures, and Junkyard Gems since I started doing this stuff in 2007, the oldest discarded vehicle I’ve shot is a 1941 Plymouth Special Deluxe sedan in Denver (that’s not counting a lot of older junked cars I’ve shot with ancient film cameras, of course).

Before today, the newest junkyard car I’ve documented was this 2012 Fiat 500, but now I’ve got a car that might still have had That New Car Smell if it hadn’t been cruelly abused every day of its short life.

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Buy/Drive/Burn: Japanese Two-doors for a New Century

Last time on Buy/Drive/Burn, we took a look at three two-door, mid-market offerings from American brands for the 2001 model year. Most people hated such a Sophie’s Choice.

Perhaps things will be a bit better today, as we cover the same market segment with offerings from Japan.

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Tomorrow's Triumph? Mitsubishi Motors Reinventing Itself, Making Moves

Watching Mitsubishi return from death’s door has been less exciting than the first part of this sentence makes it sound. Part of that stems from the automaker’s position as a multinational corporation that has lost its way and not some down-on-his-luck boxer you’re supposed to be rooting for in a movie. Even if you were inclined to clap for corporate comebacks, Mitsubishi hasn’t earned its standing ovation just yet.

While the brand’s U.S. sales have improved every year since 2013, progress has been gradual. Last year, Mitsubishi moved 118,074 autos inside America — the best it has managed since before the Great Recession, but nowhere near its 2002 high of 345,915 deliveries. That might paint the situation a bit darker than it actually is, however.

Mitsubishi has actually managed to retain customers in China far better than it could in the U.S. and its European sales are higher than they’ve ever been. The Japanese firm also has a strong footprint in numerous developing markets around the world. But North America has historically been an extremely important market for Mitsubishi, and it wants its market share back, so it’s making some additional changes.

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Rare Rides: The 1989 Mitsubishi Sigma - Excellent Parts Availability Guaranteed

Luxury, elegance, Mitsubishi: Three words that sound just right in a singular sentence. Similarly, one sedan expresses all three of those words in a magnificent way. It’s a very rarely seen Mitsubishi Sigma, from 1989.

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Buy/Drive/Burn: Three-door Japanese SUVs in 1989

Do you remember what the compact SUV market looked like in 1989? Me either. But it was a time where every Japanese manufacturer (except Honda, obviously) offered a three-door SUV. Nissan, Mitsubishi, and Isuzu all vie for your 1989 dollars.

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Rare Rides: A 1987 Dodge Raider, Lil' Red Montero Sibling

Today’s Rare Ride is the rarely seen Dodge version of Mitsubishi’s most famous off-road SUV. It’s a Raider, from 1987.

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Mitsubishi Lancer Evolution Could Make a Comeback With Help From Renault

Lancer Evolution vs WRX STi had been as classic a rivalry as Mustang vs Camaro. But, with the departure of the Evo in 2016, there has been a hole in the marketplace and in the hearts of enthusiasts. Reports coming out of Autocar point to a revival of the famed rivalry, with an theoretical Evo XI getting some help from Renault.

While the Evolution name has been rumored to be revived in the form of some sort of SUV or electric vehicle — or both — the Lancer Evolution may yet return in proper super-sedan form. While details are spotty, it is speculated that the engine would come from the next-generation Renault Mégane RS. The current Mégane RS is the front-wheel drive Nürburgring production vehicle record holder, sporting a 296 horsepower and 295 ft-lbs 1.8-liter, 4-cylinder engine. With the next-generation engine anticipated to displace 2.0-liters, it may utilize a bit of electric boosting from a 48V mild-hybrid system to close in on the 341 hp coming from Subaru’s WRX STi S209.

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2019 Mitsubishi Eclipse Cross SEL S-AWC Review - It's Safe to Stare

“Those who cannot remember the past are condemned to repeat it.” That adage, from George Santayana, has a less well-known corollary that I just made up: “Those who do remember the past are doomed to watch idly while our memories are sold out to create something much, much worse.”

Take the 2019 Mitsubishi Eclipse Cross seen here. When Mitsubishi dusted off a beloved sports car nameplate to slap on YET ANOTHER CROSSOVER, enthusiasts everywhere started screaming. Their memories of late-night cruising and loud exhausts were being trampled by another jacked-up hatchback with no sporting pretense.

Yes, I was one of those enthusiasts hating the name. But then I drove the car, and I recalled that the target Eclipse Cross buyer probably doesn’t remember that not-too-distant past where the stylish Diamond Star coupes ruled the streets, and they’ll simply buy on merit, not memories.

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2018 Mitsubishi Outlander PHEV Review - The Waiting Was the Hardest Part

The idea was as obvious as it was brilliant. Take the hottest segment of motor vehicles on the market and stick an improbably high fuel economy figure on the window sticker. The hybrid revolution made the ungainly Prius a certified success — so why not a crossover? And why not add a plug to it, letting it run on battery power for a longer distance?

In 2013, Mitsubishi did just that, only overseas. Americans would have to wait.

Finally, the 2018 model year brought the Mitsubishi Outlander PHEV to stateside showrooms. Boasting around 22 miles of all-electric driving range, this plug-in hybrid crossover could meet many drivers’ commuting needs without using a drop of fuel. Was it worth the wait?

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TTAC Staff Thoughts on the Best and Worst Cars of 2018

A little over a month ago, we ran the results of our best/ worst cars of 2018 poll. At the end of each post, I reflected a bit on the results, but I wanted to dig a bit deeper.

While I had hoped to do this a bit sooner, other work got in the way. So Steph and I decided it would be a good way to close out the year.

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2018 Mitsubishi Outlander Sport Review - In the Shadows

Crossovers are the future. As much as I hate to say it, more and more buyers vote with their wallets every year, choosing a smaller-yet-taller, less fuel-efficient alternative to the traditional sedan. Automakers would build nothing but brown, diesel, manual station wagons if buyers would buy them — so you can’t fault the manufacturers for tossing every possible permutation of the CUV as chum for the always-hungry shopper.

Mitsubishi is no different. Of the four distinct models it offers here in the States, three are crossovers. But which one is right for you? Today, we look at the 2018 Mitsubishi Outlander Sport, the smallest of the trio. Is it distinct enough to be worthy of your driveway?

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Here Are TTAC Readers' Choice for Worst Vehicles of 2018

There are those vehicles that are truly great. You love to look at them, to drive them (or dream of so doing), to buy them.

Then there are the worst. The stinkers. The overpriced, the ugly, the awful-to-drive, the cars and trucks that just don’t make sense.

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PHEV Is Fine: Mitsubishi Says It Knows What Green Buyers Want

While the brand name inspires more than a few snorts of derision and jokes in North America, Mitsubishi, now backed by the mighty Renault-Nissan Alliance, carries greater clout overseas. The automaker’s Outlander PHEV outsells all other plug-in hybrids in the UK, and global sales of the brand’s vehicles are on the upswing.

Being a part of the alliance means Mitsu will soon have its hands on new architecture, but the brand claims it isn’t about to go all snobby with a line of dedicated electric car models. Sure, there’ll be EVs in the future, but they won’t be standalone models. The automaker claims the technology it’s most known for — plug-in hybrid powertrains — remains the best bet for most consumers, and that’s why it plans to focus mainly on PHEV.

Also, you really won’t need an EV if you buy the next-generation Outlander PHEV, claims Mitsubishi strategy boss Vincent Cobee.

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Buy/Drive/Burn: Forgotten Japanese Compacts From 1988

They’ve got two doors, sporty intentions, and names people forgot long ago. Today we cover three oddball offerings from the latter part of the 1980s.

Will you take home the Nissan, the Mitsubishi, or the Subaru?

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Buy/Drive/Burn: The Japanese Family Wagons of 1995

On the last installment of Buy/Drive/Burn, we chose from three family-friendly luxury wagons from the Malaise year of 1975. Several members of the B&B peanut gallery quickly retorted that all three options were awful, and that only wagons from the 1990s were worth pondering.

Bam. We’re back on wagons, 20 years later. It’s now 1995.

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Eternal Underdog: Mitsubishi May Not Sell Enough Cars in the U.S. to Worry About Tariffs

While still an industrial giant on the global scene, Mitsubishi is a shadow of its former self in the United States. After leaning a bit too hard on its status as a value brand, annual deliveries went from about 346,000 units to just 58,000 between 2002 and 2012. Meaningful progress has been made since then, but the road to redemption has been a hard one.

The looming threat of tariffs isn’t making things any easier for Mitsubishi. The automaker doesn’t have a single production facility in the U.S., meaning it will receive the full force of whatever percentage is tacked onto the import fee. There is hope, however. Bizarrely, the brand’s biggest weakness (U.S. sales) is also its greatest strength when it comes to enduring import tariffs.

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  • MelanieRichardson GOOD
  • El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
  • FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
  • Tassos 2015 was only 7 years ago. $58k is still a whole lot of $ to pay for a vehicle. FOrtunately one can buy a flagship vehicle with great active and passive safety for half this amount, if one does the SMART thing and buys a pre-owned luxury flagship vehicle. they have historically been SCREAMING BARGAINS. A breadvan on stilts SUV, wether the more compact Macan or the more bloated Cayenne will never pass as a Flagship Vehicle. No matter how well it drives or how reliable it suprisingly is. It still is a breadvan on stilts.
  • Sean Ohsee Bring back the 100 series and its I6 diesel.