Mitsubishi

Mitsubishi roots go back as far as 1870, but the 1917 was the year Mitsubishi started to develop the Model-A passenger car, three years after the three-diamond logo was originally registered. In 1970 Chrysler purchased a 15% share in Mitsubishi Motors Corporation. The American automaker began selling rebadged Galants as Dodge Colts, introducing Mitsubishi cars to the North American marketplace. Similar deals have also been made with Hyundai, Volvo and PSA Peugot Citrëon.

Used Car of the Day: 2013 Mitsubishi Lancer Evo X

Today we serve up a mostly unmodified 2013 Mitsubishi Lancer Evo X.

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Junkyard Find: 1986 Dodge Ram 50 with 313,560 miles

As I search for interesting pieces of automotive history in the car graveyards of the land, I look for odometers showing impressively high final readings. My definition of "impressive" varies by manufacturer, so Honda and Toyota products now need at least 400,000 miles to meet that threshold.

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Would You Rather: Mitsubishi Mirage vs Nissan Versa

With automakers having lost the plot in terms of new-vehicle pricing and dealers still tacking on markups, there are loads of people in need of cheap, reliable transportation. While you may not believe it, there are still models to be had for under $20,000 (USD). But your choices are effectively limited to the soon-to-be-discontinued Nissan Versa and Mitsubishi Mirage, begging the question of which one should you buy before they’re gone.

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VinFast and Mitsubishi to Collab on After-Sales Service (and Recycling Used Cooking Oil)

Perhaps answering at least some of the questions we all have about VinFast and its long-term plans in this country, owner Vingroup announced this morning it has signed a memorandum of understanding with Mitsubishi to explore providing after-sales services in international markets. Mitsu will also establish a working group to collect used cooking oil.


Wait, what?

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Report: Mitsubishi Planning Dealer Expansion, More Models for U.S.

Mitsubishi has said it plans to revive the brand in the United States. The stated strategy involves expanding its lineup and retail locations. While this is probably very exciting to those who recall driving any model equipped with the 4G63 engine, it might be wise to temper expectations. The changes being floated are relatively modest, with this being the first step in what could eventually become something bigger for the brand.

That said, the company appears to be serious about setting things right inside America and may actually be in a unique position to pull this off.

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Not Dead Yet: Mitsubishi Shows Exciting Signs of Life With New Product Road Map

Mitsubishi has felt like a fading brand for years, but the automaker recently announced a new product roadmap that gives us all a good reason to be hopeful. Among promising one new or completely refreshed vehicle every year between 2026 and 2030, Mitsubishi teased a van that looks an awful lot like a futuristic Delica.

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Used Car of the Day: 2011 Mitsubishi Evo MR

Today we're bringing you a 2011 Mitsubishi Evo MR that might need a bit of work.

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QOTD: Are You Missing the Eclipse?

Is today's question of the day a shameless attempt to tie the Mitsubishi Eclipse to the actual eclipse? Sure, why not. But that doesn't mean it's not true -- myself and at least one other TTAC'er miss the hell out of that car.

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Mitsubishi and Nissan Pairing Up On New Electric and Hybrids for U.S. Market

Nissan and Mitsubishi have long existed side-by-side in the weird tri-automaker alliance that also includes the French company Renault. Even so, the two have never collaborated on a vehicle for the U.S. market, though that could be about to change. Nissan CEO Makoto Uchida announced that the pair would share vehicle tech and design knowledge to create a handful of new vehicles for American buyers.

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Mitsubishi’s S-AWC: The Brand’s AWD Secret Weapon

When you think of performance Mitsubishis, the Outlander PHEV is almost certainly not what comes to mind. Each time I drive one I’m surprised at how good it is, specifically its handling. A seven-passenger PHEV crossover shouldn’t handle this well. I’d previously driven it on closed tarmac and dirt courses. Each time I’d leave both the autocross and track and think—why is this so fun? It shouldn’t be this fun.

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Used Car of the Day: 2006 Mitsubishi Eclipse GT

Today we dig deep and bring you a Mitsubishi. A 2006 Mitsubishi Eclipse GT, to be precise.

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Junkyard Find: 2004 Mitsubishi Diamante LS

Mitsubishi began selling cars with its own branding in the United States in late 1982, introducing three car models and a pickup as 1983 models. We had an extensive range of Mitsubishi models to choose from for quite a while, including a credible luxury sedan known as the Diamante, but those days are long gone. Today's Junkyard Find is one of the very last Diamantes sold here, now residing in a Denver car graveyard.

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QOTD: What's Next for Cheap Cars?

There are fewer cheap new cars on the market than ever, it seems, and the picture looks worse with the death of the Mitsubishi Mirage.

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Mitsubishi Mirage to Be Discontinued by 2025

Despite fuel prices and an economy that seems poised to bolster the sale of value-focused cars, the United States is losing another one. Mitsubishi is reportedly discontinuing the Mirage by 2025.

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2024 Mitsubishi Triton Revealed, Should It Come to America?

The 2024 Mitsubishi Triton has made its global debut and everyone is already talking about how the midsize pickup might perform in our truck-heavy market. Though it could be argued that the vehicle was never intended to accommodate our needs and therefore has no business coming here.

Assembly of the Triton (also known as the L200) has been focused on Thailand and Brazil for over a decade because those are its most important markets. That was kept in mind when developing the new model, as it comes with a 2.4-liter diesel engine and drum brakes at the rear.

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2024 Brings Mild Changes For Mitsubishi's Catalog

Mitsubishi is still around and kicking, and its 2024 lineup is getting a few updates to help it stay afloat among a sea of better-known rivals. The automaker recently announced the updates for the new model year, and while none are earth-shattering, there’s reason to be hopeful for the brand and its future.

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Renault–Nissan–Mitsubishi Alliance Being Overhauled

The strategic partnership between France’s Renault and Japan’s Nissan has been a tenuous alliance throughout most of its history. However, the duo is attempting – once again – to tweak the nature of their complicated relationship in the hopes it produces better cooperation and reduced animosity. 

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Disappearing Mirage: Little Mitsu Could Soon Vanish UPDATED

It’s no secret that low-margin small cars aren’t the darlings of automakers. After all, why offer machines which eke out a few bucks when fat profits are waiting to be scooped by crossovers and SUVs? Nevertheless, some models remain – though if Mitsubishi’s home market website is accurate, the pool is about to shrink by one.

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2023 Mitsubishi Outlander PHEV First Drive – Still Finding Its Way

Standing in the lobby at Mitsubishi’s suburban Nashville headquarters last week, I looked out the window and saw Nissan’s own HQ just down the street. Even though Mitsubishi tells me that it’s just a coincidence that the two offices are that close to one another, the two companies are part of a larger alliance that also involves Renault. Even if it’s not intentional, one can feel the corporate synergy.

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QOTD: What Does Mitsubishi Need to Do?

I've spent a decent chunk of my day getting to rainy Nashville so that tomorrow I can drive the next Mitsubishi Outlander. So, naturally, I am thinking about the brand and its struggles.

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The Grand Tour's "A Scandi Flick" Crashes, Bangs, and Contrives to Fill Its Length

It’s been nearly three years since The Grand Tour switched its format away from the elaborate traveling tent and to its all-special format. On Friday, Amazon released the fifth such special, and the first “post pandemic” episode (their term, not mine). In “A Scandi Flick,” the familiar trio heads across Scandinavia in three rally-inspired all-wheel drive sedans. It’s certainly not the show’s worst work, but it’s far from the best. You’ll need to suspend disbelief and leave your thinking skills in another room.

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Abandoned History: Daewoo Motors, GM's Passport to International Sales (Part II)

We return to our Abandoned History coverage of Daewoo Motors in the early part of the Sixties. Korea was a newly independent nation still in the process of building its economy after many decades of Japanese occupation. The new Korean government seemingly relied on two tenets in its earliest years: Centralized control and openness to bribes. 


Both those factors were at play when the government handed the production of all passenger cars to a single company, Saenara Motors. Via a huge loan and technical assistance from Nissan, Saenara built Korea’s first car, the Saenara (Datsun) Bluebird via knock-down kits assembled in South Korea. But once the government noticed there was too much capital flowing out of the country, they banned Saenara from buying more kits from Japan. The scraps of bankrupt Saenara were picked up by another company, Shinjin.

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Abandoned History: Dodge's Dead Import Trucks (Part III)

In a captive import enterprise that began in 1979, Dodge sold Mitsubishi’s compact pickup (aka Mighty Max in North America) to compete with the likes of the Ford (Mazda) Courier and the Chevrolet (Isuzu) LUV. Badged as the Ram 50, the truck was sold through two generations, 1979-1986 and 1987-1994. By the Nineties, the second-gen was showing its age, and Dodge decided it would rather focus on its own midsize truck, the Dakota.

But there was another captive import that arrived at the very same time as the second edition of the Ram 50. Say hello to the Raider.

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Abandoned History: Dodge's Dead Import Trucks (Part II)

Dodge’s import truck story began in 1979, when the Mitsubishi Forte (or L200) arrived on North American shores, rebadged as the Dodge D-50 and Plymouth Arrow. A captive import like the Colt, the durable Dodge D-50 (later Ram 50) proved itself a solid entrant into the compact pickup truck market. What proved unpopular was the Plymouth Arrow, which did not make it past its initial 1979-1982 outing. The Ram 50 was refreshed in 1982 but was certainly due for replacement in 1987 when the second generation arrived.

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Abandoned History: Dodge's Dead Import Trucks (Part I)

Recently on Abandoned History, we learned about the Colt, a captive import Dodge/Plymouth/Eagle/AMC/Renault sold courtesy of a badge swap on some compact cars from Mitsubishi. During that series’ tenure, one of our readers had a great idea: A separate Abandoned History discussion of the captive import trucks and SUVs in the Dodge portfolio. The time has come!

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Abandoned History: Chrysler and the Colt, Captive Economical Import Time (Part VII)

We arrive at the end of our Dodge Colt journey today. Colt started in 1971 as a cooperative program to provide Mitsubishi with a sales outlet in North America, and Chrysler with a compact and fuel-efficient car it didn’t have to design or build. Over the years the Colt evolved with the needs of the consumer and branched out into several different body styles.

Eventually, the tides shifted. Mitsubishi established their own dealerships in the United States (but not Canada) and started selling identical cars as were on Dodge/Plymouth dealer lots. Then, as Eagle came into being it also needed product to sell. Chrysler turned Eagle into its de facto outlet for imports and Mitsubishi cooperative products: Colts of regular and wagon persuasion became Eagles called Vista and Summit, in addition to their Dodge and Plymouth twins.

Last time we left our tale it was the dawn of 1993, and Colts were badged at Eagle dealers as a new generation of Summit. The Vista Wagon name was dead, now called Summit Wagon. Dodge, Plymouth, and Eagle dealers had an exciting new Colt as well! But it didn’t last long.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part IV)

Last time on our Diamante coverage, we learned about the near-luxury sedan’s somewhat delayed introduction to America. In the two-year translation from a Japanese market car to an American one, Diamante lost the majority of its interesting and advanced tech features and adopted a cheaper suspension design. Today we’ll find out what happened when Mitsubishi pitched the new and de-contented Diamante against the Lexus ES 300.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part III)

Today is the third installment in our coverage of the Mitsubishi Diamante, the Diamond Star brand’s only luxury offering ever sold in the North American market. Part I introduced us to the Diamante via the Sigma. That fancy hardtop Galant gave way to the Diamante in 1992, based on an extended length Galant platform. The second-generation hardtop sedan and its wagon counterpart were finished for 1995 on dealer lots, though fleet buyers (which fleets though?) had a Diamante available to them in 1996. In 1997, Mitsubishi was back with an all-new Diamante and aimed even higher than it had before.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part II)

In Part I of our Rare Rides Diamante coverage, we talked almost exclusively about our subject’s predecessor, the Sigma. Alternatively called Galant Σ, it was a hardtop luxury version of the standard Galant offered in the US market. It was dated when it arrived, too small, and not differentiated enough from the Galant to warrant its high price. U.S. customers mostly ignored it, and Canadians never knew it existed since they didn’t receive any Mitsubishis until 2002. Headed into the Nineties, Mitsubishi had no upscale sedan offering at all in North America, as the Galant was the firm’s largest car. That changed in 1992 with the arrival of the all-new Diamante.

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Rare Rides Icons: The Mitsubishi Diamante Story (Part I)

Rare Rides Icons has featured much Japanese sedan content lately, including the mid-Eighties sedan mainstays and most recently a series on the luxurious and conservative Toyota Cressida. However, there’s a mainstream Japanese brand (or two) yet to be included in our sedan considerations. One of them is Mitsubishi, and today we’ll discuss the only true upmarket product the company ever offered in North America. It’s Diamante time.

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Opinion: Vehicles That Deserve A Heritage Parts Program

You finally did it, didn’t you? You beautiful disaster, you did it! You spent nearly $30,000 US American dollars on thirty-seven-year-old Toyota Corolla because of a comic book, and you aren’t even mad about it. Hell, you paid a little extra for the “authentic” Fujiwara Tofu Shop decals on the doors. You. Kick. Rear. And now, after you didn’t think it could be possible to feel better about your automotive purchase, I’m going to make you feel better about your automotive purchase – because you can now buy factory-fresh parts for your Corolla AE86, straight from Toyota.

That’s right kids, through its captive motorsport brand, Gazoo Racing, Toyota is reproducing spare parts for the Corolla Levin Sprinter Trueno “AE86” as part of the GR Heritage Parts Project. The project reproduces new original parts that have been discontinued and sells them as genuine parts with a standard new part warranty, “ in order to support customers who wish to continue driving older vehicles that are full of memories and that they truly love.”

All kidding aside, you have to admit that the concept of a Heritage Parts program is great, even if the Initial D AE86 isn’t exactly your cuppa – but it sort of begs the question, what other new-age classics might be worthy of a heritage program? I’m glad you asked!

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Buy/Drive/Burn: Hot Japanese Sport Compacts From 2009

On a recent Buy/Drive/Burn that featured some alternative Japanese compacts from 2008, frequent commenter theflyersfan suggested a second look at the same three cars, but in hotter variants. Today’s the day, and it’s 2009.

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Buy/Drive/Burn: Alternative Japanese Compacts From 2008

In our last edition of Buy/Drive/Burn, we considered the Mazda Protegé, Mitsubishi Mirage, and Subaru Impreza sedans from 1998. Most of you preferred the Protegé as your Buy of the three. Today we fast forward to the same offerings in 2008, and see if things shake out differently.

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Buy/Drive/Burn: Alternative Japanese Compacts From 1998

Our last two Buy/Drive/Burn entries covered the 1998 and 2008 versions of three mainstream Japanese compact sedans: Civic, Corolla, and Sentra. Today we look at the alternative offerings in 1998 from Mazda, Mitsubishi, and Subaru.

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Junkyard Find: 1982 Plymouth Sapporo
Chrysler began importing rebadged Mitsubishis to North America starting with the Colt in the 1971 model year, with more models being added as the decade progressed. By 1976, Plymouth shoppers could buy a Mitsubishi Lancer Celeste as the sporty Arrow; Plymouth Arrow and Dodge D-50 (later Ram 50) pickups, based on the Mitsubishi Forte, showed up here in 1979. So that those Dodge/Plymouth dealers would have a small personal luxury coupe to sell, the Japanese-market Galant Lambda hardtop was pressed into American service as the Dodge Challenger and Plymouth Sapporo for 1978. Sales continued through 1983, and I’ve found one of those final Sapporos in a yard south of Denver, Colorado.
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Junkyard Find: 1989 Mitsubishi Montero

While Mitsubishi sold Montero-badged Pajeros in North America from the 1985 through 2006 model years, the boxy first-generation version (and its Dodge Raider twin— no, not the Mitsubishi Raider) is the one most of us recognize as the true Montero. Since I live in Montero-loving Colorado, I find plenty of these trucks in junkyards and have the privilege of choosing only the nicest ones to share as Junkyard Finds. Here’s a low-mile ’89 that now resides in a car graveyard just north of downtown Denver.

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Do You Care? Mitsubishi Outlander PHEV New for 2022

Let’s assume you’re lost and have made your way to a Mitsubishi dealership to make an emergency phone call and use the bathroom. Suddenly, the urge to buy a hybrid SUV overtakes you and you involuntarily find yourself asking a salesperson to direct you to the nearest model. They have several available and walk you over to the Outlanders, where they totally bypass the new models to show you the previous-generation PHEV.

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Dealership Markups Are Getting Insane

Car buyers and market observers are used to seeing large dealership markups on models that are tough to get — first editions of popular cars, usually, or models that are produced in small numbers, or both.

It’s no shock to see the Ford Bronco or Chevrolet Corvette marked up by thousands of dollars. Motor Trend reported markups of $30K on Broncos, for example. C8 Corvettes are also being marked up like crazy.

While annoying, it’s somewhat understandable, given how the franchise-dealer system works, as well as how basic capitalism and supply and demand work. You don’t have to like the phenomenon, but the logic behind its existence is sound.

Still, we draw the line at an almost $6K markup of a Mitsubishi Mirage.

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Opinion: Maine's Mitsubishi Delica Dilemma is Troubling

The Mitsubishi Delica is one of those quirky right-hand drive, four-wheel-drive vans from Japan. They’re popular among outdoor enthusiasts, fans of ’80s/’90s “rad-era” vehicles, and people looking for a capable camper without having to spend VW Syncro bucks. But in Maine – The Pine Tree State – Delicas are not welcomed, at least by the Bureau of Motor Vehicles. The state has sent letters to owners canceling their registrations.

Thanks to the 25-year import rule, Delicas of the right vintage can be brought into the U.S. with little issue and typically registered with minimal hassle in most states (I’m looking at you, California). However, it came to light recently that Maine was sending letters to Delica owners telling them their registration was canceled, and not because they didn’t do the paperwork correctly.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part III)

Today marks the final installment in our Mitsubishi Debonair saga, which began a couple of days ago. We talked origins and its eventual demise, and today we’ll cover the little AMG part in the middle.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part II)

Last time on Rare Rides we introduced Mitsubishi’s Debonair, which began its tenure as Mitsubishi’s flagship luxury sedan in 1963 and remained the same for a very long time. Upon the model’s second generation in 1986, the Debonair made the switch to front-drive and adopted more modern looks in an attempt to appeal beyond very conservative large sedan buyers in Japan.

But the changes still weren’t enough, as we’ll see today.

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Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part I)

Today’s Rare Ride is the second attempt Mitsubishi made to build its own full-size executive car for the Japanese Domestic Market. Debonair never moved outside its home market, and always played third fiddle to competition from the likes of Toyota Crown and Nissan Gloria (then a Prince model). Today’s example goes slightly further and adds AMG flavor to the front-drive mix.

There’s a lot of information to cover here, and today we talk about the model’s beginnings.

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2022 Mitsubishi Outlander First Drive - No Longer the Short Kid At Recess

Remember recess kickball? Invariably, a pair of jocks and/or popular kids would square off, choosing, in turn, their sides for the battle over the red rubber ball. The draft lines would dwindle to a few undesirables – the uncoordinated, small kids certain to be a drag on the lineup but required to be there via a teacher-enforced fairness doctrine.

Mitsubishi, I’m sad to say, has been that little kid at the end of the bench for many years. Their offerings haven’t been the first choice in any of the limited segments in which they compete. Rather, they’ve become the default choice of those who’ve defaulted before, owing to their reliance on subprime buyers.

Maybe not for long, however. With an entirely new platform shared with one of the bestsellers in the class, the 2022 Mitsubishi Outlander has a new look and a compelling list of features that could move this three-row crossover into the starting lineup.

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Buy/Drive/Burn: The Cheapest Sedans in America for 2021

Imagine for a moment you’re not a well-heeled connoisseur of expensive cars and high finance, and there’s not a Bentley Mulsanne and a Land Cruiser in your garage. Instead, imagine you have to buy one of the three cheapest sedans on sale in America in 2021.

Today it’s Buy/Drive/Burn meets Ace of Base.

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2022 Mitsubishi Outlander: Beyond Badge Engineering

Mitsubishi revealed the all-new 2022 Outlander utility vehicle over the internet last night. In fact, the automaker almost made as big of a fuss about this being the first car showcased via Amazon Live as it did its new SUV. It’s the kind of thing that really makes you wonder where an automaker’s priorities are located, though tech monopolies giants are so deeply ingrained in modern businesses that one hardly notices anymore. But we’re digressing before we’ve even started discussing the new Mitsubishi Outlander.

While the manufacturer can certainly be faulted for letting go of the most interesting aspects of the brand, its core values have remained mostly intact. The 2022 Outlander remains the only vehicle in its segment to offer standard third-row seating, though past experiences with the model presumes that it will only be useful for children and exceptionally small adults. But we’re not sure if that makes up Mitsubishi keeping its MSRP dangerously close to its highly competent rivals when the outgoing model under impressed with its budget-built interior. Honda’s CR-V and even Nissan’s Rogue have felt like substantially nicer products from inside the cabin. Fortunately, that’s one of the big issues the 2022 model-year Outlander was hoping to address.

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Opinion: It's a Bleak Future for Mitsubishi Cars in North America

Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.

I think this is the beginning of the end for Mitsubishi in North America.

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Junkyard Find: 1990 Mitsubishi Galant GS-X

As we’ve seen in this series, Coloradans bought plenty of all-wheel-drive-equipped AMC Eagles, VW Quantum Syncros, Audi Quattros, and Toyota All-Tracs during the 1980s. The suits at Mitsubishi Motors saw all those AWD-enhanced car sales in snowy American regions and decided to sell some rally-influenced Galants on our shores. A few decades later, this rare-but-not-valuable Galant GS-X appeared in a Colorado Springs self-service car graveyard.

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Mitsubishi Teases New Outlander, Schedules Arrival for February

Mitsubishi released a teaser image of the new Outlander on Thursday, making good on the summer promise that it would actually continue designing new vehicles. Unlike the recently refreshed Eclipse Cross, the 2022 Outlander will be an entirely new model.

The brand is promising refined, on-brand exterior styling and some modest changes in the vehicle’s overall dimensions. Outlander is supposed to herald in a new design strategy without looking out of place in the existing lineup. While the teaser was too shadowy to offer much help, some light image manipulation on our part has given us a better sense of what the crossover will look like when its global debut takes place in February.

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Rare Rides: The 1995 Mitsubishi Pajero, Montero's Forbidden Sibling

Rare Rides has touched on the first generation Pajero (Montero to North Americans) once before via the Raider, a captive import Dodge dealers could shift while the company had zero small SUV action of its own. Today’s Pajero is a second-generation version – the three-door never sold on our shores. Surprisingly, it even maintains the same color scheme as the Raider.

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Junkyard Find: 1979 Dodge Colt With Twin-Stick Transmission

Chrysler’s run of selling rebadged Mitsubishis began way back in 1970, when the rear-wheel-drive Colt Galant arrived here for the 1971 model year. Those cars sold very well in North America, with sales continuing through 1978. After that, Colt badges went onto the front-wheel-drive Lancer Fiore (later sold here as the Mirage). Here’s one of those first-year FWD Colts, found in a Denver-area yard in nice condition and equipped with the extremely cool Twin-Stick dual-range transmission.

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Eclipse Crossing - Here's the 2022 Mitsubishi Eclipse Cross

Sorry, sports-car fans with nostalgia for a certain era – Mitsubishi still insists on using the Eclipse name on a crossover. One that’s now restyled.

A plug-in hybrid version will be offered overseas, but not here. The next Eclipse Cross will go on sale in the States in the first quarter of 2021, following launches in Australia and New Zealand.

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Deliverer of Lifelines, Former Mitsubishi CEO Masuko Dies at 71

Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his ship back in storm-tossed seas, has died just three weeks after his unexpected departure.

Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th.

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Rare Rides: The 1988 Chrysler Conquest - an American Sports Coupe

Quick badge swaps between Chrysler and Mitsubishi were common throughout the Eighties. Mostly a one-way affair, Chrysler rebranded Mitsubishi products as Colts, Plymouths, and Dodges. These captive imports generated revenue via Chrysler’s brand recognition while cheaply filling gaps in the domestic company’s lineup.

Today marks our first Chrysler-branded Mitsubishi, and it’s certainly the sportiest rebadge we’ve seen here. Presenting the Chrysler Conquest, from 1988.

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Junkyard Find: 1988 Dodge Colt DL 4WD Wagon
Chrysler sold various Mitsubishis badged as Dodge or Plymouth Colts from the 1971 model year all the way through 1994.Here’s a Mirage-based fifth-generation Colt in California, the final model year for the Colt station wagon, and it sports both a five-speed manual transmission and the very rare all-wheel-drive powertrain.
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Mitsubishi Chairman Osamu Masuko Abruptly Resigns

A longtime presence at the top of Mitsubishi Motors departed his post Friday morning, marking the end of an era for the embattled Japanese automaker. Company Chairman Osamu Masuko, 71, resigned effective immediately today, following a six-year tenure at the top of a company he joined in 1972.

Masuko, who rose to become president of the company in 2005 and CEO in 2014, cited health reasons for his sudden departure.

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Buckle Up - a New Mitsubishi Experience Is on the Way

No, there’s no new Mitsubishi model on the way — just “richer” versions of what we already have. That’s a term the automaker applied to the refreshed 2021 Mirage, by the way.

In announcing across-the-board changes to its North American lineup Wednesday, Mitsubishi seemed to suggest that a brand pull-out in this region won’t occur overnight, if ever. Or maybe this is just the brand’s last consumer salvo.

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Junkyard Find: 1987 Dodge Raider, Sawzall Roadster Edition
Even after the Mitsubishi Overlords began selling vehicles under their own badging in North America in the early 1980s, Chrysler continued selling those very same vehicles with Dodge, Plymouth, Eagle, and Chrysler emblems. One of these machines didn’t stay on sale for long, but captured the hearts of a devoted American following: the Dodge Raider, twin to the Mitsubishi Montero (aka Pajero).Here’s one that acquired some mean-looking modifications before meeting its demise in Colorado Springs.
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2020 Mitsubishi Eclipse Cross SEL 1.5T S-AWC Review - In a Word: Weird

Mitsubishi burned a lot of what little street cred it had left by taking the name of a once-beloved affordable sports coupe and plunking it onto yet another crossover.

The good news, if there is any, is that the crossover that now bears the nameplate is more than a little quirky.

The bad news – it’s not an affordable, fun-to-drive sports coupe.

Not to mention that the brand may soon be history, at least on these shores.

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Mitsubishi in America: Slow Fade-out Ahead?

Mitsubishi watched as its U.S. and Canadian volumes rose steadily over the past several years — growth hampered by a limited product lineup and so-so vehicle quality. Still, it was growth, and Mitsu made sure to celebrate each year-over-year sales increase.

Well, that was then, and this is now. As a member of an alliance dominated by Renault and Nissan and hit hard, like many others, by the coronavirus pandemic, the future holds a different strategy for the Japanese automaker. For the U.S., it also seems to hold fewer Mitsubishis.

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The Mitsubishi That Could Be, but Almost Certainly Won't

You may have spotted a crop of recent headlines and briefly thought that Mitsubishi has designs on returning to the sports car market.

Sorry to burst that particular bubble.

However, if, like me, you spent at least a portion of the 1990s daydreaming about the 3000GT, a report from Motor1 suggests that you might have reason to dream. Well, only if the automaker listens to outsiders who have talent and enthusiasm but not an employee ID.

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  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.