Rare Rides: The Sporty and Very Rare 1991 Mitsubishi Debonair, by AMG (Part III)

Corey Lewis
by Corey Lewis
rare rides the sporty and very rare 1991 mitsubishi debonair by amg part iii

Today marks the final installment in our Mitsubishi Debonair saga, which began a couple of days ago. We talked origins and its eventual demise, and today we’ll cover the little AMG part in the middle.

Unlike its present Mercedes-owned state, prior to 1990 tuning house AMG was an independent entity. And though they did projects in conjunction with Mercedes-Benz often, the company was free to partner with other firms and do work as they pleased. So amongst the company’s Eighties projects with Mercedes, they were contacted by Mitsubishi. Someone at the company wanted to add some excitement to the Debonair sedan as it flagged in sales against the competition. Surely AMG could come to the rescue, and lend European sports tuner credibility to the Debonair.

It’s important to remember some context here, that the elusive “European sports sedan buyer” idea was all the rage amongst MBAs at every car company. The sports sedan buyers were young, affluent, still had their hair, and purchased BMWs. Naturally, every company which sold a sedan and wanted to appear premium chased said customer to the ends of the earth for a piece of the pie. It’s what led to cars like the Cadillac STS, and the Touring version of the Lincoln Town Car. And this Debonair.

After AMG’s work was finished, several changes were applied to turn the Debonair into Debonair AMG for 1987. The model’s full name on PR was the Debonair V 3000 Royal AMG. Unfortunately, the alterations were not mechanical in nature. Underhood was the same naturally aspirated 3.0-liter V6 from the Dynasty, still paired to the four-speed automatic and driving the front wheels (all-wheel drive would’ve been a big boon here).

Exterior styling was revised, as the AMG sprouted a sharply angled body kit, monochromatic trim, and prominent AMG badges all around the exterior. Wheels were swapped with a sawblade color-keyed design unique to the version, along with a new horizontal grille treatment to replace the stodgy vertical one on the standard car. There was also a rear deck spoiler to press the back toward the earth.

Inside, changes included a new four-spoke AMG wheel (a key marketing feature). Buyers could choose a more traditional seating look of overstuffed and ruched velour or more sporty velour chairs sans ruching. Tan leather was also available for the more vulgar buyer. The AMG trim was offered on standard and longer Royal 150 versions of the Debonair, with the longer version introduced in 1990.

Overall, the appeal of the Debonair’s AMG variant was enough to keep it in production from 1987 through 1991 (end date is a bit unclear). But it was overall a very rare vehicle. After a search, I found none for sale, only this one in iffy condition on a car registry site. Mitsubishi collaborated with AMG once more on a Galant, but that’s a Rare Ride for another day.

[Images: Mitsubishi]

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  • Craiger Craiger on Apr 12, 2021

    Makes the Volvo 740 look like Joi Lansing.

  • THX1136 THX1136 on Apr 12, 2021

    The side badge would look better to my eye if it was centered between the gas door and taillight. Above the wheel well just looks awkward/wrong (probably due to me being used to seeing it placed in a more 'traditional' position). Thanks for the write up, Corey.

  • Lorenzo They may as well put a conventional key ignition in a steel box with a padlock. Anything electronic is more likely to lock out the owner than someone trying to steal the car.
  • Lorenzo Another misleading article. If they're giving away Chargers, people can drive that when they need longer range, and leave the EV for grocery runs and zipping around town. But they're not giving away Chargers, thy're giving away chargers. What a letdown. What good are chargers in California or Nashville when the power goes out?
  • Luke42 I'm only buying EVs from here on out (when I have the option), so whoever backs off on their EV plans loses a shot at my business.
  • Dusterdude When there is a strike the union leadership talk about “brothers and sisters “ . They should give up that charade . Bottom line is they are trying to wring out every last penny they can and could care less ( putting it politely) about the future of the industry 5 - 10 years+ down the road
  • Ronin They all will back off, because the consumer demand is not there. Even now the market is being artificially propped up by gov subsidies.