Category: Audi

Audi Reviews

Audi, a subsidiary of Volkswagen, is a German manufacturer with a long and storied history. Audi evolved from the takeover of NSU Motorenwerke AG and Auto Union, which was comprised of Audi, August Horch, DKW and Wanderer - each represent one of the four circles in the Audi emblem.
By on September 22, 2021

Despite being the target of a German lawsuit accusing the manufacturer of not being green enough, Volkswagen Group is probably the legacy automaker touting the merits of electrification with the most enthusiasm. While undoubtedly influenced by the diesel emissions catastrophe that cheesed off every regulator in the Western world, its brand has actively been delivering EVs and praising alternative energy automobiles whenever possible.

There was more of that this week. Porsche has reportedly decided to make the 718 to be an all-electric model by 2025 and Audi recently announced that it’s employing rally icon and Hoonigan founder Ken Block (who broke with the Ford Motor Co. earlier this year) to develop EVs. Read More >

By on August 10, 2021

It often feels like the automotive industry has hit a creative wall where every concept vehicle has to be another electric vehicle offering next-generation connectivity and some self-driving claims that will later be tamped down. We’ve gotten used to being disappointed but there has been one brand that’s been furnishing concept vehicles that are at least interesting.

In 2018, Audi debuted the PB18 E-Tron Concept (AI:RACE) in an attempt to highlight what’s possible with a pure EV using the skateboard platform. Without a driveshaft hogging interior space, the automaker felt it could build a supercar with an interchangeable driving position that allowed the pilot to transition from a central F1-style cockpit to something that’s more suited to the daily commute. The company has since decided to build on that idea with the Skysphere Concept, which alters the roadster’s exterior based on whether it’s you or the car that’s doing the driving.  Read More >

By on July 28, 2021

YouTube ScreenshotPress-car abuse is a part of the automotive journalism industry. So, too, is damage caused by normally diligent journalists who made a mistake/had some bad luck. I don’t intentionally abuse vehicles, but I’ve dented and dinged and broken a few things because sometimes shit happens.

What I have not done is use a press car to help flood victims. Nor have I been scolded for doing so, even though the car wasn’t apparently damaged.

Read More >

By on July 26, 2021

Audi is discontinuing the A1, citing Europe’s regulatory landscape as the main cause. Eager to limit the amount of CO2 coming out of tailpipes, the European Union has placed strict limits on petroleum-powered passenger vehicles. For Audi, the price of manufacturing a subcompact automobile-dependent upon internal combustion is getting too high. Installing a smaller motor would negatively impact drivability while slotting in a hybrid powertrain means more R&D costs and jacking up the MSRP to a point where consumers might lose interest.

There’s just not much incentive to build small, efficient vehicles when the profit margins have been made razor thin and people aren’t buying them in great numbers. And this is a lesson that’s being learned by all automakers, not just those associated to Volkswagen Group.  Read More >

By on June 23, 2021

Volkswagen Group has been prattling on about electrification for years and ultimately decided that Audi would be the tip of its progressive spear. The brand has cachet as both a luxury and performance division, while simultaneously possessing VW’s magical ability to produce vehicles that don’t become an eyesore after you’ve had them in the garage for a decade.

While transitioning toward EVs runs the risk of spoiling that, Audi is clearly the VW property best positioned to come after would-be Tesla customers and is not hesitant to issue reminders that it’s serious about being a global leader when it comes to battery-driven vehicles. On Tuesday, the Ingolstadt-based company announced plans to exclusively launch electrically driven automobiles from 2026 onward — adding that it doesn’t even plan on selling internal-combustion vehicles by 2033.

But these rules won’t apply to the Chinese market, which will be flush with internal-combustion vehicles produced within its borders years after the rest of the world has apparently lost the option to purchase them.  Read More >

By on April 30, 2021

In Part I of the D2 Audi S8 story, we covered the foundations of the A8 as Audi attempted a do-over after the V8 Quattro. Today we’re all about S8.

Read More >

By on April 28, 2021

Rare Rides has featured the predecessor of today’s sedan previously, in a very pearly 1990 V8 Quattro. After Audi spent a few years unsuccessfully trying to sell its first-ever attempt at a flagship full-size sedan, it took the lessons learned from the D1 and developed the D2 A8 and S8. Read More >

By on March 29, 2021

2007 Audi S6 in Colorado junkyard, RH front view - ©2021 Murilee Martin - The Truth About CarsWhen I’m wandering junkyards and looking for interesting stuff, I don’t pay much attention to Audis of our current century. No, I want to photograph old Audis, preferably ones from the 1970s. I make exceptions for discarded members of the Audi S family, however, because these cars do such a great job of demonstrating the ruthlessly quick depreciation of German luxury machinery that didn’t get the maintenance it deserved. Here’s an ’07 S6 that didn’t even see 15 years of use, found in a Denver-area yard last week. Read More >

By on February 10, 2021

While Europe often appears as a safe haven for punchy subcompacts, the reality is that the continent’s biggest sellers happen to be reasonably sized automobiles equipped with a tepid engine option. The Volkswagen Golf, Toyota Corolla, and Škoda Octavia (especially if you happen to travel through any former satellite states of the Soviet Union) are absolutely everywhere. Europe also has a strong taste for many of the compact crossovers that are popular here in North America, giving subcompacts an increasingly small share of the overall market. And it’s projected to get smaller (globally) under the existing European regulations.

Pint-sized economy vehicles aren’t exactly profit leaders for automakers and their margins are only going to become slimmer. The EU is now reaching a point where building them won’t make sense, as tailpipe regulations will eventually force some amount of electrification. This will jack up their price to a point where the kind of people that might have been considering them will probably shop used. But don’t take our word for it; Audi CEO Markus Duesmann recently said this is probably what will kill the A1.  Read More >

By on December 16, 2020

Audi ABT RS7-R

The first new ABT RS7-R Limited Edition version of the 2021 Audi RS 7 has been completed by GMP Performance in Mooresville, North Carolina, at their facility in Lake Norman.

Read More >

By on November 3, 2020

In the last edition of Buy/Drive/Burn, we discussed three large European wagons with a $65,000 price point. The Buy vote was a toss-up between the E-Class and the A6 allroad.

Today we cover the sedan variants of the same three cars, at the exact same price point. Think you’ll choose differently?

Read More >

By on October 28, 2020

In our last Rare Rides, we discussed how the W126 S-Class established the model as a default for the large German sedan shopper. I also referenced the failed attempt at S-Class competition which was the Audi V8 Quattro.

So today let’s expound upon that failure a bit.

Read More >

By on October 27, 2020

2020 Audi Q8

Maybe I am softening in my old age, or maybe crossovers are getting a bit better to drive, or both, but I found myself semi-charmed by Audi’s Q8 crossover. Of course, a luxury crossover should be somewhat enticing, lest the buyer feel he or she wasted money each month when that car payment auto drafts out of the bank account.

I say semi-charmed for a few reasons. One, the Q8 is still a crossover, not a sport sedan. Two, there were tradeoffs.

Read More >

By on October 7, 2020

Checking through the Buy/Drive/Burn archives, we’ve considered three sets of wagons previously: American wagons of the Seventies, Japanese wagons of the Nineties, and European wagons of 2004.

But Americans have more European luxury wagon choices in this, the Awesome Year of 2020 than in the decade and a half prior. So let’s revisit the discussion.

Read More >

By on September 30, 2020

It’s an occasion worthy of a future “Rare Rides” label when the North American market is graced with a new large wagon. Only a few of the breed are for sale presently, and that quantity has remained largely unchanged since the late 1990s.

Audi is selling two new ones this year, but they don’t seem to be on anyone’s mind. Not even the wagon-loving car journalists.

Read More >

Recent Comments

  • logic: My mind went here as well. The timeline doesn’t match the presented Cadillac raison d’etre. But...
  • Average Simp: What kind of pickup or suv did you just pay off?
  • Bangernomist: One commonly forgotten secret of the original Seville’s success: It was not just the smallest...
  • [email protected]: Lipstick on a pig. People are not foolish enough to buy this cynical piece of badge engineering
  • Sobro: One thing you GenXers and younger don’t realize is that in order to reverse the disastous Carter years...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber