Electrified in Monterey: Audi's PB 18 E-tron Concept Is Phenomenal

Matt Posky
by Matt Posky

Concept vehicles have been a bit of a snoozefest for enthusiasts lately. Despite the fact that automakers are still plenty capable of bringing out gorgeous designs, the autonomous angle has become so pervasive that it’s overridden the idea of having fun.

Then, during this week’s Monterey Car Week festivities, Audi dropped the PB 18 e-tron concept at Laguna Seca and fun slapped us across the face. This is the kind of car you have on your bedroom wall as a child and work your entire life to put into a garage as an adult.

With three electric motors (one driving the front axle and two out back) providing a combined output of 671 horsepower and 612 lb-ft of torque, the PB 18 should already be a menace. However, it can also temporarily bump itself up to 764 hp using stored energy via a kinetic energy recovery system. As a result, Audi claims the car is capable of a 0-to-62 mph rush in just over 2 seconds.

Combine that with an ultra-modern design that’s within the boundaries of what’s currently possible and several scoops of driver-focused tech, and you have one of best concept vehicles we’ve seen in years. The PB 18 expertly rides the line between fanciful and plausible.

While the emphasis here is definitely on performance, the model even has an electronically adjustable cockpit that slides the driver over into a central position and stows the passenger seat. Still, Audi has not ignored practicality. While the manufacturer didn’t cite cargo capacity, the shooting brake design is a little more practical than something with a pinched tail. It would also be slipshod of us to not comment on how much we like the look of it.

Digitally detuned for cruising, the e-tron is said to be capable of 310 miles on a single charge using European metrics. Its regenerative braking system doesn’t even come into play until a hard stop is required. The rest of the time the trio of electric motors are solely responsible for slowing the car down, which dumps significant amounts energy back into the 95-kWh battery.

Those motors being separate entities have also allowed Audi to implement a torque control manager to enhance the car’s handling in extreme situations — whether environmental or driver induced. Working in tandem with the stability control computer, the management system actively distributes the power to whatever wheel is in the most need at any given moment. In higher-speed scenarios, handling is further improved by a mechanically adjustable rear diffuser and spoiler.

Getting its name from the R18 e-tron Quattro racing car, the PB 18 shares its (optional) central driving position, massive wheel arches, and some high-tech hardware — like the suspension. The rest of the design is pure Blade Runner with a dash of R8 for good measure. We’re hoping it’s a subtle hint that this styling could serve as the model’s eventual replacement.

Audi it has no plans to build the model, however. Disappointing, sure, but we understand that it may be a little too ambitious for the general market. Composed entirely of aluminum, carbon, and various multi-material composites to ensure lightness, the PB 18 e-tron is said to weigh less than 3,417 pounds. As stellar as that sounds, when you combine those high-cost materials with a large solid-state battery, cutting-edge race suspension, three electric motors, advanced 800-volt charging capabilities, and tons of electronic trickery, you’ll probably end up with an astronomical MSRP.

We’re still glad the Germans tossed this piece of magnificence together. It makes one feel excited about the future, especially as it relates to electric vehicles. Even if the PB 18 is a pipe dream, it still delivers hope. We’d be happy to see any aspect of it appearing in subsequent Audi models.

[Images: Audi]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Vehic1 Vehic1 on Aug 25, 2018

    salmonmigration: Gee whiz - perhaps someday VW will become a successful, major world company, like AMC!

  • Ceipower Ceipower on Aug 26, 2018

    Not quite as ugly as the new NSX ,but a close second place anyway.

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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