Lamborghini Electrifies its First SUV with the Urus SE

Chris Teague
by Chris Teague

SUVs make the automotive world go round, so much so that even exotic automakers are now in the game. Lamborghini was one of the first with the Urus, and the company recently announced an update to its hot family hauler with the Urus SE, the first plug-in hybrid SUV in the performance segment.

Lamborghini held a private unveiling event in New York, with CEO Stephan Winkelmann and others in attendance. The SUV retains its rowdy twin-turbo V8 and pairs it with a 24-kWh battery pack and electric motors to make a combined 789 horsepower. Its 0-62 mph (100 km/h) time is down to just 3.4 seconds, cutting a tenth off the gas-only model’s time. It also offers more than 37 miles of all-electric range.

The new Urus SE will go on sale in late 2024, and Lambo plans to launch another “HPEV” (high-performance electrified vehicle) to replace the Huracan around the same time. Lamborghini’s sales have been setting records in recent years, with the automaker seeing its best periods ever in North America, its top market region. The Urus has bolstered Lambo’s bottom line, growing from 5,367 units globally in 2022 to more than 6,000 last year. The Huracan also saw a record year, with almost 4,000 deliveries in 2023.

While electrification probably comes as a bummer for hardcore enthusiasts, it’s not like Lamborghini is giving up on speed. The Urus SE’s electric motor is integrated with its eight-speed transmission, boosting power and improving four-wheel drive performance. The only loss is sound at low speeds, which might actually improve owners’ standings with their homeowners’ associations.

[Image: Lamborghini]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • IBx1 IBx1 on May 01, 2024

    “Dare to live more”

    -company that went from making the Countach and Diablo to an Audi crossover with an Audi engine and only pathetic automatic garabge

    ”live mas”

    -taco bell

  • Add Lightness Add Lightness on May 02, 2024

    Lots of Eye rolling with the Urus.

    Less eye rolling with the equally useless (or should I say underutilized) LM002.

  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.