Category: Product Planning

By on February 24, 2021

We recently published an article about Hyundai’s upcoming Ioniq 5 EV and closed by suggesting it might be desirable that North America wouldn’t be the first to get them. If you read our post about the automaker’s current situation with supplier LG Chem, you may have already been able to guess why we feel this way. The manufacturer is looking down the barrel of an expensive recall relating to battery fires and EVs have a propensity to experience botched product launches. Considering the newness of the technology, some of that is to be expected. But that may not be the whole story.

News has begun circulating that Hyundai and Kia would begin sourcing more products from China’s Contemporary Amperex Technology (CATL) and Korea’s SK Innovation. We’ve likewise seen reports coming out of Korea stating that the automaker had decided to install SK batteries in the Ioniq 5, presumably because the units it has already sold to Hyundai haven’t been implicated in any fire-related recalls.

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By on February 17, 2021

Ford badge emblem logo

Another day, another automaker making promises about electric vehicles. Today’s company is Ford, which has vowed to make all European automotive sales electric-only by 2030.

This comes with the footnote of having the ability to soften that promise with plug-in hybrids. But, since this is all about corporate virtue signaling, that’s not what automakers tend to lead with. The industry wants to focus upon net-zero carbon emissions, sustainability, and other buzz terms that allow something to sound environmentally friendly without our needing to check if that’s actually the case. By the time 2030 comes around, only a few dozen people are even going to remember these promises if they’re not kept anyway — giving companies another opportunity to move the goalpost.

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By on February 10, 2021

While Europe often appears as a safe haven for punchy subcompacts, the reality is that the continent’s biggest sellers happen to be reasonably sized automobiles equipped with a tepid engine option. The Volkswagen Golf, Toyota Corolla, and Škoda Octavia (especially if you happen to travel through any former satellite states of the Soviet Union) are absolutely everywhere. Europe also has a strong taste for many of the compact crossovers that are popular here in North America, giving subcompacts an increasingly small share of the overall market. And it’s projected to get smaller (globally) under the existing European regulations.

Pint-sized economy vehicles aren’t exactly profit leaders for automakers and their margins are only going to become slimmer. The EU is now reaching a point where building them won’t make sense, as tailpipe regulations will eventually force some amount of electrification. This will jack up their price to a point where the kind of people that might have been considering them will probably shop used. But don’t take our word for it; Audi CEO Markus Duesmann recently said this is probably what will kill the A1.  Read More >

By on January 26, 2021

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

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By on January 25, 2021

Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.

I think this is the beginning of the end for Mitsubishi in North America.

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By on January 12, 2021

Jaguar Land Rover

Jaguar Land Rover marked the end of 2020 in a quagmire, a sales slump of more than 20 percent worldwide.

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By on January 4, 2021

Grand Highlander

According to a report by gr86.org, Grand Highlander is the name Toyota has filed a trademark application for in the U.S. and Canada.

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By on December 21, 2020

TTAC Christmas wish list unrealistic - Images: AutomakersFrench hot hatches. Affordable full-size wagons. Manual-shift rear-wheel-drive sports sedans under $30,000. Production versions of the Chevrolet Code 130R, Dodge Hornet, and Ford Start. The reincarnation of Isuzu’s VehiCROSS and Trooper. Standard-of-the-world Cadillac sedans and ordinary BMWs that drive as well as modern Cadillacs. A hiatus on coupe funerals.

My unrealistic auto writer’s Christmas wish list could go on forever. Much of it is based on nostalgia. Some of it simply isn’t cognizant of current market trends. A healthy portion of it simply denies the lack of performance-oriented interest among 2020’s car buyers. The remainder shows a lack of gratitude for the spectacular automotive era in which we live.

But what about realistic hopes of what could be gifted to the auto enthusiast community in the new decade?

This is my realistic Christmas wish list for 2020, not for me personally but rather for the North American auto industry as a whole. Read More >

By on December 11, 2020

Mitsubishi released a teaser image of the new Outlander on Thursday, making good on the summer promise that it would actually continue designing new vehicles. Unlike the recently refreshed Eclipse Cross, the 2022 Outlander will be an entirely new model.

The brand is promising refined, on-brand exterior styling and some modest changes in the vehicle’s overall dimensions. Outlander is supposed to herald in a new design strategy without looking out of place in the existing lineup. While the teaser was too shadowy to offer much help, some light image manipulation on our part has given us a better sense of what the crossover will look like when its global debut takes place in February.

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By on December 2, 2020

After teasing, promises, and COVID-related delays, the Infiniti QX55 debuted a few weeks ago, as Infiniti eagerly drew direct comparisons between their new “classy” successor and the departed FX35/45. You might remember that shapely SUV headed to its demise in 2017 after it was left to rot for a few years, then renamed QX70. Infiniti chose to ignore its final QX70 name in the press materials and call it FX instead, which says something about their branding strategy, doesn’t it?

Today I’m here to tell you this “new car” is a perfect example of exactly what’s wrong at Infiniti, and the changes needed years ago, not sometime in the future.

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By on November 11, 2020

ford logoAs we reported a couple of weeks ago, Ford is set to debut its new E-Transit electric van tomorrow. An announcement was made yesterday regarding the Transit’s production location. And the new van brings along some cash, and jobs as well.

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By on October 27, 2020

Mercedes-Benz has been committed to building many of its vehicles in North America for some time, and has bestowed an important and ultra expensive new version of the GLS upon its plant in Alabama. At around $200,000, it will be the most expensive passenger vehicle produced in the United States. It’s an on-trend holiday gift for your spouse in The Current Year!

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By on October 12, 2020

Just like the updated Ridgeline pickup we reported last week, the rest of the Honda brand is going more macho as well. The company’s former spokesperson has been replaced in favor of WWE fan favorite wrestler John Cena.

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By on October 7, 2020

Bugatti ChironThere have been some turbulent times at Bugatti in the second half of 2020. In addition to wearing a For Sale sign over at Volkswagen’s headquarters, the company is discovering that The Current Year just might not be the best time to create a new and super-exclusive hypercar. So it isn’t.

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By on October 5, 2020

Image: TeslaTesla continues their aggressive plans for dominance in the EV market. As we reported last week, the company has ambitious plans to enter the Indian market next year. While that market will certainly require a cheaper model than what the company sells now, Tesla’s on it. The brand intends to drive toward EV adoption with better, longer-lasting batteries and less expensive models.

And on Friday, word leaked of a deal over in Germany that’s an important part of Tesla’s expansion plan.

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