Category: Product Planning

By on October 15, 2021

Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s.

Today we look at a 1980s domestic example of an idea that fell flat. It was the time Cadillac thought applying lipstick to a Cavalier-shaped pig would make the BMW and Mercedes-Benz 190E customer come a’callin.  It’s time for Cimarron, a J-body joint.

Read More >

By on October 4, 2021

Honda has previewed the upcoming Civic Type R, now that it has prototypes testing at the Nürburgring. Knowing that the public would soon be seeing leaked photos of the model whizzing around the Rhineland, the manufacture has offered up some flattering images of it wearing a minimal amount of camouflage.

While the paint scheme still manages to break up its lines, this is probably the best look we’ll be getting of the model until the production version is ready to be revealed. For all intents and purposes, this is the 2022 Honda Civic Type R. Read More >

By on September 29, 2021

If you were hoping the returning Acura Integra would be the peppy, three-door liftback everyone coveted 20 years ago, we may have some bad news for you. Based on the latest teasers coming from the Honda Motor Company, the fifth-generation model will likely harken back to the five-door vehicles that rarely saw themselves equipped with aftermarket body kits or cold-air intakes and barely received any screen time in the Fast & Furious films.

Rather than focus on the cars of the 1990s (arguably the high-water mark for the Integra), Honda has decided to base the new model on the first-generation and even included a photo of the 1986 Acura Integra RS 5-Door in the latest marketing materials to drive the point home.  Read More >

By on September 29, 2021

Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

Read More >

By on September 24, 2021

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. Read More >

By on September 23, 2021

Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.

The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.

Read More >

By on September 22, 2021

Despite being the target of a German lawsuit accusing the manufacturer of not being green enough, Volkswagen Group is probably the legacy automaker touting the merits of electrification with the most enthusiasm. While undoubtedly influenced by the diesel emissions catastrophe that cheesed off every regulator in the Western world, its brand has actively been delivering EVs and praising alternative energy automobiles whenever possible.

There was more of that this week. Porsche has reportedly decided to make the 718 to be an all-electric model by 2025 and Audi recently announced that it’s employing rally icon and Hoonigan founder Ken Block (who broke with the Ford Motor Co. earlier this year) to develop EVs. Read More >

By on September 21, 2021

The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.

And here’s the first one, the WiLL Vi.

Read More >

By on September 20, 2021

Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.

Collectively WiLL asked, “How do you do, fellow kids?”

Read More >

By on September 17, 2021

Mazda had elected to make all future CX SUVs default to all-wheel drive, rather than front-wheel drive, as it continues to shift its products upmarket. However, the announcement was curiously hidden within the marketing materials for the refreshed CX-5, rather than being allowed to stand on its own.

From the 2022 model year onward, all Mazda products carrying the CX designation will come equipped from the factory with i-Activ all-wheel drive. For now, this pertains exclusively to the U.S. market and will undoubtedly result in vehicles carrying a higher price tag. AWD typically requires shoppers to tack another $1,500 (give or take) onto the MSRP and we doubt Mazda will be giving away the extra parts for free.  Read More >

By on September 13, 2021

The plain white van you see here is the subject of our second edition of Abandoned History. Though it was produced and sold domestically as eStar by Navistar, it was actually developed in England years prior. In fact, the story of this electric van begins with the traditional black London taxi.

Read More >

By on August 26, 2021

In Part V of the Rare Rides series on the Eagle Premier, I mentioned an abandoned project at Chrysler called Liberty. Announced in 1985, Liberty was supposed to be a direct challenge to GM’s recently announced Saturn brand. Or it wasn’t, depending on what day of the week Liberty was addressed.

Chrysler’s PR department and CEO Lee Iacocca seemed at odds on what the Liberty project was, but they were both sure it was very important and it would build something, probably.

Read More >

By on August 23, 2021

Following the PSA-FCA merger that resulted in Stellantis, Dodge has been promising that it would reinvent muscle cars to become all-electric vehicles. This rattled many Mopar fans, with the hardest day being when the automaker teased what was undoubtedly an EV concept inspired by the original Dodge Charger in July. In an act of true sacrilege, it even carried the Fratzog logo worn by many Chrysler products from the era.

This week, Dodge CEO Tim Kuniskis provided a loose timeline for the company’s planned EV offensive and what we might expect. He also acknowledged that the company knows that some fans of the brand are filled to the brim with trepidation at the prospect of an electric muscle car. Read More >

By on August 11, 2021

2019 Silverado Work Truck features a “CHEVROLET” graphic across the grille and tailgate, blacked-out trim and 17-inch steel wheels for maximum durability. The interior features durable vinyl or cloth seats and 7-inch color touch screen.

With Ford currently enjoying the brunt of the all-electric pickup coverage, General Motors needed to something to help highlight its Silverado EV and come up with rear-wheel steering. It’s something the upcoming electric F-150 will lack and could give the Chevy some advantages when moseying around a cluttered construction site or tight urban landscape.

In addition to a tighter turning radius, rear-wheel steering should also help the Silverado EV tackle trailers with a more ease. There are few things more terrifying than feeling the load you’re pulling start trying to have its way with the back half of your vehicle. Having the back wheels pivot to account for sway could be another big advantage Chevrolet could lean on once its electric pickup is going head-to-head with Ford’s.  Read More >

By on August 10, 2021

It often feels like the automotive industry has hit a creative wall where every concept vehicle has to be another electric vehicle offering next-generation connectivity and some self-driving claims that will later be tamped down. We’ve gotten used to being disappointed but there has been one brand that’s been furnishing concept vehicles that are at least interesting.

In 2018, Audi debuted the PB18 E-Tron Concept (AI:RACE) in an attempt to highlight what’s possible with a pure EV using the skateboard platform. Without a driveshaft hogging interior space, the automaker felt it could build a supercar with an interchangeable driving position that allowed the pilot to transition from a central F1-style cockpit to something that’s more suited to the daily commute. The company has since decided to build on that idea with the Skysphere Concept, which alters the roadster’s exterior based on whether it’s you or the car that’s doing the driving.  Read More >

Recent Comments

  • dal20402: Looks like the LFX is pretty susceptible, but not too many bad things happen as a result. The LGX is a lot...
  • mcs: “I still think that Corvette is supposed to be a sports car/muscle car hybrid, and that mid engine doesn’t...
  • SCE to AUX: @carcomment: Agreed. I overheard someone talking the other day about how her husband can’t afford...
  • Corey Lewis: Ouch
  • Ol Shel: I still think that Corvette is supposed to be a sports car/muscle car hybrid, and that mid engine...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber