Porsche's Next Flagship Will Be an EV Crossover

Matt Posky
by Matt Posky

Despite hardcore motorsport enthusiasts collectively proclaiming the 911 as Porsche’s greatest model of all time, it’s presently being outsold by the all-electric Taycan sedan. As a subsidiary of Volkswagen Group, Porsche was already poised to electrify its entire lineup in anticipation of government restrictions on gasoline-powered models. But consumer interest in high-end EVs may be accelerating the process.

On Monday, Porsche CEO Oliver Blume confirmed plans to launch a full-electric crossover positioned above the Cayenne and Macan that’s likely to become the brand’s most expensive vehicle. This is being done to help prime the pump for the upcoming initial public offering we won’t be able to learn about until we learn more about what its agreement with Volkswagen for the structure of a partial listing looks like. But it also seems that Porsche believes there’s good money in EVs. Considering how well its high-margin crossovers have performed, this seems like a natural progression of its lineup.

Blume said the vehicle would be “a very sporty interpretation” of an SUV — which is already on brand — but provided no additional information on what the model will offer. Codenamed K1, the crossover will be manufactured in Leipzig before the end of the decade. Porsche doesn’t want to give too much away right now and it looks like the vehicle is likely to go through a pretty intense development cycle due to the hardware that’s said to be included.

Last November, Automotive News leaked dealer info that the K1 crossover was slated to arrive sometime after 2025 and may be large enough for a third row of seats. Since then, we’ve also heard that the all-electric flagship will be incorporating hardware from the motorsport-focused Mission R — namely its 920-volt electrical system designed to improve notoriously slow EV charging times.

But it’s hard to say how serious we should be taking this prospective model. Porsche is very obviously trying to hype investors ahead of the IPO and the related announcement focused more on the company’s present positioning, opportunities for growth, and ethereal statements about how it’s redefining luxury.

“Porsche is a global and iconic luxury brand. We are 100 percent sports car and 100 percent luxury,” stated Blume. “As an exclusive sports car manufacturer with the benefit of the economies of scale from our cooperation with Volkswagen Group, we are in the sweet spot of the luxury automotive industry. This results in structural growth opportunities for us.”

[Image: Porsche]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Master Baiter Master Baiter on Jul 21, 2022

    I like the "like" button. Even better would be "agree", "disagree" and "troll" options.

  • Dukeisduke Dukeisduke on Jul 21, 2022

    Mixed emotions on the site redesign. I had to sign up again. Is that a requirement? I didn't see a way to log in with my username.

  • GregLocock Not interested at all. Apparently I've got Apple car play but I've never used it in 3 years. The built in nav is ok.
  • Corey Lewis Probably worth about what they're asking, given its condition. The color combo isn't a desirable one, they look sharper in non-beige shades. Like two-tone green, maroon, navy, or gray. The end of the time when MB built its cars properly. No shame in turning up in a clean W126, they'll always command respect.
  • Lou_BC Another way to look at this is the upgrading of hardware and software. ...............The average length of car ownership is 10 - 12 years ....................The average lifetime ownership of a cell phone is 2.5 years. ................................................................... My phone will remain up to date, my vehicle won't. Especially if you buy a new "end of run" model.
  • TheEndlessEnigma "...we could be seeing a foundational shift in how Americans and car buyers see Stellantis products." yeah, I view Stellantis products as being off the cross-shop list. Stellantis is doing an excellent job of killing the Chrysler and Dodge brands and turning Jeep into something it isn't.
  • 2manyvettes 495 hp in a base C8 is more than enough. 800+ hp in a ZR1 is not worth the extra $60k (plus dealer markups). Unless the buyer is going for bragging rights. I remember when the C7 Grand Sport came out, and a reviewer got his hands on one and put it on the track at Lime Rock. His conclusion? Save yourself $15k and skip the Z06 and get a Grand Sport.
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