Porsche's Next Flagship Will Be an EV Crossover

porsche s next flagship will be an ev crossover

Despite hardcore motorsport enthusiasts collectively proclaiming the 911 as Porsche’s greatest model of all time, it’s presently being outsold by the all-electric Taycan sedan. As a subsidiary of Volkswagen Group, Porsche was already poised to electrify its entire lineup in anticipation of government restrictions on gasoline-powered models. But consumer interest in high-end EVs may be accelerating the process.

On Monday, Porsche CEO Oliver Blume confirmed plans to launch a full-electric crossover positioned above the Cayenne and Macan that’s likely to become the brand’s most expensive vehicle. This is being done to help prime the pump for the upcoming initial public offering we won’t be able to learn about until we learn more about what its agreement with Volkswagen for the structure of a partial listing looks like. But it also seems that Porsche believes there’s good money in EVs. Considering how well its high-margin crossovers have performed, this seems like a natural progression of its lineup.

Blume said the vehicle would be “a very sporty interpretation” of an SUV — which is already on brand — but provided no additional information on what the model will offer. Codenamed K1, the crossover will be manufactured in Leipzig before the end of the decade. Porsche doesn’t want to give too much away right now and it looks like the vehicle is likely to go through a pretty intense development cycle due to the hardware that’s said to be included.

Last November, Automotive News leaked dealer info that the K1 crossover was slated to arrive sometime after 2025 and may be large enough for a third row of seats. Since then, we’ve also heard that the all-electric flagship will be incorporating hardware from the motorsport-focused Mission R — namely its 920-volt electrical system designed to improve notoriously slow EV charging times.

But it’s hard to say how serious we should be taking this prospective model. Porsche is very obviously trying to hype investors ahead of the IPO and the related announcement focused more on the company’s present positioning, opportunities for growth, and ethereal statements about how it’s redefining luxury.

“Porsche is a global and iconic luxury brand. We are 100 percent sports car and 100 percent luxury,” stated Blume. “As an exclusive sports car manufacturer with the benefit of the economies of scale from our cooperation with Volkswagen Group, we are in the sweet spot of the luxury automotive industry. This results in structural growth opportunities for us.”

[Image: Porsche]

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  • Master Baiter Master Baiter on Jul 21, 2022

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  • Dukeisduke Dukeisduke on Jul 21, 2022

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  • Theflyersfan I was living in one part of the world when China and Russia were completing their 21st century scramble of Africa. They were pumping billions into the economies of these countries building new dams, bridges, skyscrapers, freeways/toll roads, utilities, power plants, you know - projects that would benefit the average resident of said location. All they wanted in exchange were the mineral, mining, fishing, timber, etc., rights of said location. And they got them. So during that era when they were looking at global expansion, we were fighting unwinnable wars and our "leaders" on the left were yelling at the "leaders" on the right and vice versa, and what happens when all you do is stare and focus on one thing like DC is known to do? The world moves on around you. And that's what happened here.We had the same opportunity to build Africa up and to make the same deals as other countries, but our "nation building" tends to take place via the conversion from something solid and standing to something in pieces and in rubble. So it looks like we'll continue to have to deal with hostile nations holding our feet into the fire and working through their many geopolitical issues just so we can continue to get cheap electronics and necessary materials in our manufacturing just because we decided around 40+ years ago to ship it all overseas because we wanted to save 50 cents on a pack of socks and the CEOs needed their next quarterly statement to look even better to the shareholders so they could increase their pay and bonuses, consequences be damned.
  • DweezilSFV I didn't think GM could make a worse looking truck than their full-sizers.Success.
  • DweezilSFV GM. Still trying to make OnStar happen.And still the answer to a question no one ever asked.
  • Corey Lewis Look, here's the voice warning record player!http://japanesenostalgiccar.com/wordpress/wp-content/uploads/2009/05/datsun_810_maxima_voice_box.jpg
  • Buickman as Donnie Brosco said... Forget about it.
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