QOTD: Can Nissan Get Rolling?

Tim Healey
by Tim Healey

We reported this morning on Nissan's plans to roll out new versions of the Armada, Murano, and Rogue as part of a plan to revitalize the brand and generate more sales.

Will it work?

Obviously, it depends on how good the new products are. Personally, I don't think Nissan's offerings are the worst on the market, but many do feel a bit outdated and/or downmarket. It might help for the company to switch away from CVTs to "standard" automatic transmissions. I'd also advise Nissan to really put more money and effort into new models and redesigns -- the fact that the new Z is something like 80 percent old Z suggests a company that is trying not to spend, even if it could. Then again, the new Z is pretty darn good, even with those old bones, so maybe Nissan is just being cost-effective. It's easy for me to criticize from behind a keyboard, after all.

Ahem, I digress. I am asking you, the B and B, to weigh in and let us know if you think a new product offensive from Nissan would boost sales.

The company certainly seems capable of understanding how to improve its offerings. The latest Pathfinder is much better than the soft-roader it replaced, and if it can move the Murano a bit more upscale while holding the line on price, that will help. The Rogue may be bland, but it exhibits basic competence and is a perfectly fine crossover -- making a few tweaks to make it stand out more can't hurt. Finally, with a new Infiniti QX80 on the way, Nissan has a chance to bring the Armada into the present while keeping to its mission as a large people and cargo mover.

What say you?

Sound off below.

[Image: Nissan]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 36 comments
  • Theflyersfan Theflyersfan on Apr 28, 2024

    Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom.

    Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps.

    All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.

  • JoeCamaro JoeCamaro on Apr 29, 2024

    I lost interest in Nissan vehicles years ago after they killed off the 300Z the first time. Good luck!

  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.