QOTD: How Can I Get You Into a Chinese Car Today?

Corey Lewis
by Corey Lewis
qotd how can i get you into a chinese car today

It’s no use continuing with the idealistic notion that North America will reject advances from Chinese-made cars on our shores. The Buick Envision is Fabrique en Chine, as well as the long-wheelbase Volvo S60, and more recently the Volvo S90. Yesterday, Steph Willems reported on a patent filing from the Guangzhou Automobile Company for its largest SUV offering, the GS8.

You don’t have to like the upcoming Chinese onslaught, but it’s necessary to accept it as reality. So, today we’re asking you to twist your mind and wring from it your thoughts on what it would take for a Chinese auto manufacturer to be successful in North America on a large scale.

It’s perhaps easy enough for an American company like Buick to foist a Chinese-made product here when it’s wearing an American badge. And Volvo (owned by Chinese company Geely) markets its Chinese Volvos with a regular Volvo badge on the front — hardly an indication of the country of manufacture. What we’re talking about here, however, is a new brand entry.

Whether GAC uses its Trumpchi name in North America (probably not advisable), or comes up with something more palatable to English-speaking tongues, the result is the same: A brand new line of cars from China, foregoing the benefit of a familiar-to-locals badge at the front.

GAC indicated it would not rule out distributing vehicles through FCA dealers. Let’s assume Sergio is not prepared to reject Chinese funds outright, and agrees to such a distribution arrangement. In every major city, Trumpchi or similar-branded vehicles start appearing on lots, sitting next to Durangos, 300s, and the Fiat 124.

What will these vehicles need to be to interest the average consumer, to get them to overcome an inherent bias of purchasing a whole car from a country that supplies probably 70 percent of their household appliances? Price, styling, reliability, economy, service, luxury? We want you to make the case for the success of a full-line Chinese brand offering in North America.

It happened with Japan, it happened with Korea, and it’s about to happen again. The payout is 25:1, so enter your bets.

[Images: GAC]

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  • Big Al from Oz Big Al from Oz on Nov 16, 2017

    Reading through the thread it is apparent that maybe the Chinese do have a chance of producing exportable quality vehicles. This appears to create fear and angst among some of the B&B. I would like to point out some observations; 1. There are those who just make statements along the lines of "Chinese only produce crap". My answer is maybe the "crap" they produce represents good enough value for the consumer. Also, many countries produce "crap". Do you want to pay more for homegrown "crap"? 2. The Chinese produce inferior vehicles. Well, I wouldn't say the US has produce the best and finest vehicles historically. Even the current crop of Chinese vehicles are more reliable than what the US has produced in the past. I would dare to add that FCA, GM and Ford do produce cars on par with the Chinese. 3. The Chinese are taking our jobs. I don't think the Chinese have taken as many jobs as some would like to believe. The Chinese have done what the US could not of done for the price. That is create a market of disposable products that need replacing every so often. An example of disposable consumerism is the auto market and the US tries to lead the way with discarding "out of date" motor vehicles to upgrade. But, it seems okay by the B&B for the US to have a disposable auto market. The reality is the Chinese will be around exporting vehicles for years to come. They will become the worlds largest exporters of EVs, EVs most can afford without handouts. Here's some food for thought to the pickup frat. The Chinese, even Thailand export more pickups than the US. So, how can the US pickup frat make those ridiculous comments regarding pickups? The Chinese are learning. I do believe that the very fact they are Chinese vehicles will have the Chinese exporting relatively good vehicles early on. Here is a notable Chinese vehicle we'll be getting this year. The "scary" part is it has a higher safety rating than many of it's competitors. Here is a link about the new Chinese LDV D90 we'll be getting in Australia; http://www.caradvice.com.au/587441/2018-ldv-d90-australian-details/ Here's a link for the LDV T60 pickup. It will be the largest midsize sold in Australia. It comes with a VM diesel, similar to the Colorado, but down rated. http://www.caradvice.com.au/598929/2018-ldv-t60-review/

  • Whatnext Whatnext on Nov 16, 2017

    Americans love cheap crap, witness the ascent of Walmart. Patriotism won't stop them from scooping these up and it will be just another nail in the coffin of American manufacturing.

  • Art Vandelay It is a shame, this is the perfect sort of vehicle for EBFlex and Tassos to puff each other's peters in but as it is electric, EBFlex will miss out. Sad
  • Art Vandelay Coming to a rental lot near you. And when it does know there is a good chance EBFlex and Tassos have puffed each other's peters in it!
  • Art Vandelay I doubt there is even room for EBFlex and Tassos to puff each other's peters in that POS
  • Art Vandelay The lack of side windows is a boon for EBFlex and Tassos as nobody can see them puffing each other's peters back there!
  • Art Vandelay They all have sunroofs which is good for EBFlex and Tassos...one can stand and hang out the roof while the other puffs his peter