Mercedes Infuses the G-Wagen With Literal Diamonds

by Matthew Guy

Published: February 14th, 2024

mercedes infuses the g wagen with literal diamonds

Here’s one for all you Romeos who conveniently forgot to get their Juliet something for Valentine’s Day. Mercedes-Benz is launching a new campaign featuring 300 examples of a G 550 studded with a quartet of 0.25-carat diamonds.

Yes, we fully expect spicier members of the B&B to break our comments section with new and inventive insults aimed at such a vehicle. Nevertheless, we will tell you Merc intentionally decided to release this rose gold SUV on February 14th, featuring a quarter carat diamond set into all four door locking pins. How this affects insurance premiums in tonier parts of town is yet unclear, since there are now thousands of dollars of diamonds in plain sight of any nefarious passerby. Perhaps people who buy these types of vehicles don’t need to sully themselves with such thoughts.

At the very least, if an owner finds themselves in an unexplainable jam at the gas station in which their platinum card doesn’t work, we suppose they can pry one of the diamonds out of the door locks and leave it as collateral.

Other, erm, unique addenda on this G 550 variant include the expected littering of special insignia on places like the passenger grab handle and illuminated door sill plates. Even the key has a silver badge design bearing the name of the special edition and a diamond emblem. There’s no mention of any powertrain changes, so don’t expect portal axles or a million horsepower engine to carry this thing to your Valentine. In case you’ve forgotten, a standard G 550 utilizes a 4.0L V8 engine making 416 horses and 450 lb-ft of torque.

Now you’ve clicked on this story, the internet will surely store infernal cookies somewhere and bombard you with ads for this thing from now until the end of the month as part of Merc’s advertising campaign surrounding this vehicle, which starts today. No pricing was mentioned but a carat of diamonds can cost upwards of $20,000 for high quality gems.

[Image: Mercedes-Benz]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

#MercedesBenz #SUV #G550 #Luxury

Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments

Join the conversation

2 of 32 comments

ToolGuy on Feb 14, 2024

I have some diamond tip screwdrivers. Don't use them very often.

1 Reply
Sobhuza Trooper on Feb 15, 2024

I used to think that $20,000 Rolexes must be great watches, until I found that much of that was due to the precious stones glued onto them. That's when I decided that the watch to aspire to was the Patek Philippe.

1 Reply

Recent Comments

Peter Buying an EV from Toyota is like buying a Bible from Donald Trump. Don’t be surprised if some very important parts are left out.
Sheila I have a 2016 Kia Sorento that just threw a rod out of the engine case. Filed a claim for new engine and was denied…..due to a loop hole that was included in the Class Action Engine Settlement so Hyundai and Kia would be able to deny a large percentage of cars with prematurely failed engines. It’s called the KSDS Improvement Campaign. Ever hear of such a thing? It’s not even a Recall, although they know these engines are very dangerous. As unknowing consumers load themselves and kids in them everyday. Are their any new Class Action Lawsuits that anyone knows of?
Alan Well, it will take 30 years to fix Nissan up after the Renault Alliance reduced Nissan to a paltry mess.I think Nissan will eventually improve.
Alan This will be overpriced for what it offers.I think the "Western" auto manufacturers rip off the consumer with the Thai and Chinese made vehicles.A Chinese made Model 3 in Australia is over $70k AUD(for 1995 $45k USD) which is far more expensive than a similar Chinesium EV of equal or better quality and loaded with goodies.Chinese pickups are $20k to $30k cheaper than Thai built pickups from Ford and the Japanese brands. Who's ripping who off?
Alan Years ago Jack Baruth held a "competition" for a piece from the B&B on the oddest pickup story (or something like that). I think 5 people were awarded the prizes.I never received mine, something about being in Australia. If TTAC is global how do you offer prizes to those overseas or are we omitted on the sly from competing?In the end I lost significant respect for Baruth.