Updated: Ineos Starts Building the Quartermaster Pickup

by Chris Teague

Published: November 28th, 2023

ineos starts building the quartermaster pickup

Updated Monday, December 4, 2023 with a correction to the Quartermaster's reservation status.

Ineos is one of the most unique automakers to hit the market in years, focusing only on building old-school, gas-powered off-road vehicles with more rugged capability than luxury and style. The company’s first vehicle is the Grenadier, an SUV that recently went on sale in several countries. Now, Ineos has begun production of its second vehicle, a pickup truck named the Quartermaster that shares the Grenadier’s boxy, old-school styling.

The truck’s wheelbase is around a foot longer than the SUV’s, but it has the same BMW 3.0-liter inline-six and ZF eight-speed automatic transmission. That powertrain gives it a 7,700-pound towing capacity, and the truck should offer the same rugged off-road potential of its SUV counterpart.

Ineos will build the truck at its plant in France, where it also produces the Grenadier. Preorders for the U.S. version will begin in early 2024. Ineos hasn’t outlined pricing or a specific release date for the Quartermaster, but it carries a higher MSRP than the SUV in other markets, so it will likely start at a slightly more expensive price point than the $73,100 Grenadier.

Interestingly, the Quartermaster will be subject to the chicken tax, a 25 percent tariff on light-duty trucks imported to the United States. Though automakers like Toyota and Honda are based in Japan, they can sell trucks here without a tariff because of domestic production. Ineos won’t have that, but the company said it’s already collected around 7,600 orders for the Grenadier SUV, but has not yet opened reservations for the truck.

[Image: Ineos]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 15 comments

Zipper69 on Nov 29, 2023

The Grenadier was designed ground up to be a "better Land Rover" and by most press accounts comes close.
What little we know about the Quartermaster it's clear that it's intended for serious off road work without additional aftermarket fettling needed.
The price is clearly a barrier, but IF it's the real deal, it will have a slot in the market.

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Wolfwagen on Nov 30, 2023

Note to Ineos. Please make an "affordable" rival to V8 Defender 90

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