Marchionne: 2019 Ram Production Is a Headache, Levante Launch 'Sucked'

Steph Willems
by Steph Willems
marchionne 2019 ram production is a headache levante launch 8216 sucked

Candid as always, Fiat Chrysler CEO Sergio Marchionne let off some steam during a first-quarter earnings call this week. The chief executive, due to retire early next year, revealed the launch of the next-generation 2019 Ram 1500 was not the smoothest process in the world, with the company taking on additional costs to get the pickup out the door.

Despite these troubles, the Ram 1500’s launch is nothing compared to the debut of the Maserati Levante SUV in 2017, which hit the market with a whimper. That launch straight up “sucked,” Marchionne said.

The content of the earnings call, reported by Motor Trend, is classic Marchionne, who channelled his inner Roger Murtaugh when discussing the goings-on at the retooled Sterling Heights plant. The higher-capacity plant, repurposed for 2019 Ram production, required an extra $300 million to get the truck ready on time. Still,

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  • El scotto El scotto on Apr 29, 2018

    Chrysler used to be known for its engineering prowess. Then there was the "merger" with Daimler. Then Cerebus' less than benign ownership. Then Chrysler was given to FIAT. Ole Sergio backs up a dumptruck to the money machine that is Jeep, perpetual Bronze Winner RAM, and large V-8 RWD sedans that continue to sell. No real updates needed on any of Chrysler's products; just more dumptruck loads of cash to corporate. Enough cash to make Jeep/RAM/Dodge/Chrysler look good to a Chinese company.

    • Highdesertcat Highdesertcat on Apr 29, 2018

      With Sergio retiring early next year, no one really knows what is in store for Fiatsler. They've got some hits on their hands, like the JGC and RAM, sell every one of the specialty supercars/supertrucks they make, but the future still looks cloudy, with a chance of meatballs. Now, selling to a Chinese or India company always remains a viable option because that's where the money is. America can always import them, like we do with JLR, Volvo and Buick. Wish the same would happen for GM, sell to a Chinese or India company that is. Ford is the ONLY American car maker left and they need to sell what buyers want.

  • Dantes_inferno Dantes_inferno on Apr 30, 2018

    >Marchionne: 2019 Ram Production Is a Headache, Levante Launch ‘Sucked’ FCA's motto: Dodge testing - RAM it into production.

  • Jeff S Corey--We know but we still want to give our support to you and let TTAC know that your articles are excellent and better than what the typical articles are.
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  • Sckid213 I actually do agree that most Nissans are ultimately junk. (I also think many BMWs are also). I was talking challenging the 3 in terms of driving dynamics. Agree all were failures in sales.
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