Ram

Automakers often invite dealers to view unreleased future products to give them an idea of what’s coming and to drum up interest in the brand. Mopar Insiders reported that Stellantis recently held its annual Dealer Business Meeting in Las Vegas and took the opportunity to show off dozens of upcoming vehicles, including a new midsize truck from Ram.

Mr. Guy wrote yesterday about how Ford F-150 Lightning owners are using their trucks for so-called "truck stuff" as much, if not more, than owners of internal-combustion engine F-150s are.

Today's used car of the day is a truck.

This 2012 Ram Laramie 2500 has four-wheel drive, 185K miles, and has been used to tow.

Stellantis is recalling hundreds of thousands of Ram diesel trucks due to an elevated fire risk. The issue relates to an older electrical connector, which can overheat and ignite.

Concept vehicles often see heavy edits before they reach production, as their wild designs can be impractical or unsafe under today’s regulations. Other times, automakers tame their concepts because it’s more likely that mainstream styling and features will be well-received by buyers. That’s exactly the route Ram took with the 1500 REV electric pickup, which will make its television debut during Super Bowl LVII.

The Ram Revolution Concept is here. Ram took the wraps off its competitor to the Ford F-150 Lightning and Chevrolet Silverado EV at the 2023 Consumer Electronics Show in Las Vegas today.

The Ram Revolution will be shown at CES today.

Ever the brand to produce the most in-yer-face variants of vehicles that already register on the Richter Scale of Aggression, Ram is amping up its 700 horsepower pickup truck by introducing the 2023 Ram 1500 TRX Havoc Edition.

It’s yellow. Did you notice?

People often need to leave their truck’s tailgate open to move longer items or cargo that won’t fit with the gate closed. It can be perfectly safe if everything is properly secured and marked for others to see, but having the tailgate open unexpectedly could cause big problems.

Step back in time with me to the Seventies, and imagine being in a boardroom in Highland Park, Michigan. The marketers and advertising copywriters of Chrysler were, at the time, reacting to the personal luxury vehicle trend with the Cordoba. Ricardo Montalbán had worked everyone up into a rich Corinthian lather, all but assuring buyers that good times and sexytime were simply a signature away at the local Chrysler dealer. 

In another room, the Dodge truck folks were trying to compete with crosstown rivals. Adding accessories and other fripperies to the D-series pickup created what was known as the “Adult Toys” lineup - including the black/gold Warlock model, as well as the smokestack-equipped Li’l Red Express. These factory customs acknowledged that people were buying trucks not just for work - and anticipated in part the explosion of the truck market that was to come.

But Khan himself could have never foreseen something like the 2022 Ram 1500 Rebel - a four-wheel drive, five-passenger truck that rides better than the nicest Chryslers and Imperials while handling truck duties better than any Dodge of the disco era. 

Early November isn't the only time the automotive world looks towards Las Vegas.

Sin City finds itself back in the spotlight every January for the Consumer Electronics Show. Automakers have long had a significant presence at CES, and now a report suggests Ram will be taking the wraps off of an EV concept there.

Pickup truck makers are seemingly bound and determined to explore the upper echelons of price and luxury, constantly layering trim after trim (and profit after profit) atop their popular models. The latest? For 2023, there will be a Ram 1500 Limited Elite available on dealer lots.

Stellantis has issued a recall of nearly 140,000 Jeep and Ram models equipped with the 3.0-liter, six-cylinder EcoDiesel engine due to a potentially faulty high-pressure fuel pump which could render the vehicles inoperable.

Stellantis has reportedly agreed to plead guilty to criminal conspiracy charges relating to emissions requirements on over 100,000 diesel-powered Ram and Jeep products sold in the United States. Fiat Chrysler Automobiles (FCA) was previously on the hook for $800 million in civil penalties over a so-called “defeat device” equipped to the automaker’s 3.0-liter turbo-diesel engine. Allegations began in 2017 as regulators were hunting for compliance violations in the wake of Volkswagen’s massive emissions scandal from a couple of years earlier.

The recent Rare Rides Icons post on the 1990 Chrysler Imperial Super-K Gingerbread Cookie Edition generated a few comments not only about the subject in question but its four-speed UltraDrive transmission. It seems more than one of you wants a discussion – no – an essay on the UltraDrive. Wish granted! Here we go.

Utility vans are fantastic vehicles, though many people still walk the Earth tragically untouched by the divine knowledge of unparalleled versatility. They see vans un-sexily driving about in their basic hues with nothing to gawk at, having clearly forgotten it’s what’s on the inside that counts. But Ram is throwing them a bone with the revised 2023 ProMaster by giving the formerly ugliest small van a complete makeover.

That means updated headlamps and a revised front fascia that makes the vehicle look more like the kind of vehicle European terrorists might use in an action flick, rather than some wide-eyed fish. Though there is also a gaggle of new technology inclusions and meaningful configurations designed to make the van better suited to individual needs/tastes — showing that style and substance don’t need to be mutually exclusive.

This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.

To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender.

Stellantis is recalling 212,373 Ram vehicles over issues relating to the side-mounted airbag inflators. Relevant safety reports were filed with the National Highway Traffic Safety Administration earlier in the month and describe circumstances somewhat similar to the nightmare that preceded the Takata airbag recall. Inflator components exposed to moisture may have a tendency to lose components or outright rupture, potentially spraying the interior with metal fragments.

The Ram inflators are believed to have been exposed to unnecessary levels of moisture during the manufacturing process, resulting in a weakening of the materials under pressure. FCA US (which is the name used on the NHTSA report, rather than the global Stellantis) started an investigation in December of 2020 after it had determined some pickups had been installed with side-curtain airbags with defective inflators. The company traced the issue all the way back to the 2015 model year.

Last week, we wrote up the G/T trim level that will be added to certain Ram models. That trim is focused on minor improvements to on-road performance.

So, naturally, Ram also has a new trim for specific models that is meant to make mild improvements to off-road driving.

Lost in the shuffle about Stellantis’ EV Day yesterday — and the weird slogans, especially the Dodge eMuscle thing — was another bit of news we weren’t able to get to yesterday.

Ram has an EV truck planned for 2024.

The list of trims within any given truck model always seems endless.

Well, Ram is adding one more trim for its 1500 Laramie and Rebel models.

Buy/Drive/Burn returns today with another “cheapest of” installment, the latest in a series that’s seen us cover sedans, midsize trucks, and most recently some convertibles.

And today we’re discussing the cheapest full-size trucks on offer in 2021.

“That sounds fun,” Spenser from roadside assistance thought to himself as he read the message from his dispatcher. “Four-wheel drive required.”

At least that’s how he’d related it to me when he arrived with his 4×4 midsize pickup and six-ton winch. Perhaps I imagined it in a delusion spurred by mild dehydration and hunger. You see, I was stuck.

Driving a capable vehicle like the 2021 Ram TRX will give you incredible confidence in the abilities of the vehicle and in your own driving. Unfortunately, when you finally run out of talent and road, you might find yourself well beyond the reach of your typical roadside wrecker service.

We’ve been on a cheapskate (or value, if you prefer) kick lately at Buy/Drive/Burn. We’ve covered the cheapest new sedans and trucks on sale in America for 2021, and today we tackle everyone’s favorite type of vehicle: vans. But these three aren’t just any plain cargo vans, they’re passenger vans you can use to haul around your whole family.

When the 2021 Ram 1500 TRX launched last fall, the usual suspects on auto-journalist Twitter started complaining that the truck offered more power than anyone really needed, at a terrible cost to the environment, since a truck like this would suck down fuel at a distressing rate.

These folks had a point, though they seemed to ignore that the TRX is likely to sell in such small numbers that it’s unlikely these trucks will add much fuel to the climate-change fire.

Arguments about possible contribution to the destruction of our planet aside, there really is no logical reason to buy a TRX. You buy a 702-horsepower dune-jumper because you want one and can afford it. That’s pretty much it.

For many years, the Ford Raptor has lived without any competition. Sure, there are trucks out there that claim to be “Raptor killers,” but none have competed head-on with Dearborn’s flying aluminum monster. That is, until now. The 2021 Ram TRX is not only legitimate competition for the Raptor, it beats the Raptor in a lot of ways that matter.

So you just bought your 2021 Ram 1500 TRX. You’ve got a supercharged 6.2-liter V8 from the Hellcat underhood, making 702 horsepower. You’re ready to take on the desert, if not the world.

Yet, you have no frickin’ clue what a certain infotainment-system setting does. You’re stumped. You’ve dove into the owner’s manual and the dry prose has you flummoxed and the index is no help. What’s a truck owner to do?

The amount of limited editions that Ram puts out seems limitless. Yet the brand doesn’t stop.

Here’s one that’s intended to honor the people who serve in our military. Without getting political, I think whether you’re liberal, conservative, libertarian, or somewhere else on the political spectrum, saluting the troops for their service is a good thing. Even pacifists likely acknowledge the sacrifices troops are asked to make.

Ram sure does.

Dodge fielded a full-size, truck-based SUV for many years and called it Ramcharger. Eventually for Some Good Reasons, ChryCo abandoned the segment and let Ford and General Motors rake in the dough instead. Today we check out a beautiful truck from the later period of the Ramcharger’s run.

Hope you really like brown.

If Fiat Chrysler handed a dime to auto scribes every time it introduced a new trim or special edition Ram, there’d be quite a few additional millionaires roaming the streets.

Today they’d be 10 cents richer.

Yes, there’s more choice to be had in the Ram lineup for 2021, both in the light- and heavy-duty camps. Because Night editions already exist in the Ram lineup, the truck maker was forced to think long and hard for this one.

Introducing the Limited Night:

Fiat Chrysler pulled the wraps off its latest supercharged creation on Monday, revealing a full-size pickup the automaker dubs the “apex predator of the truck world.”

Fear FCA’s baby.

As Ram’s answer to the Ford F-150 Raptor, the TRX dons a wider track, extra suspension travel, and tosses the model’s naturally aspirated engines for a mill that’s more familiar to the Dodge crowd.

Quite suddenly, large electric pickups have become the hottest thing you can’t yet buy. But they’re out there, looming, just waiting to see whether demand for this embyonic segment materializes.

Ford, General Motors, Rivian, Tesla, and Lordstown Motors all have a stake in the game, with the next two years promising to reveal exactly how much pent-up thirst exists for these battery-bound behemoths. Watching from the sidelines is Fiat Chrysler, an automaker whose historical aversion to EVs is a matter of record.

Not surprisingly, FCA plans to take a wait-and-see approach.

Ram bucked the trend of offering a short-term extension of a previous-generation product, keeping its older-model 1500 pickup in production for longer than the typical year, let’s say.

Having the old model stick around after the new-for-2019 1500’s appearance paid dividends, with Ram muscling past Chevrolet’s Silverado in sales last year. Without a midsize pickup with which to tempt lower-priced buyers, the brand felt that an aging full-sizer with a pared-down price tag was the next best thing for boosted volume.

For 2021, that recipe hasn’t changed.

In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.

Fine! Today we’ll move it forward a decade, and talk trucks in 1982.

Wandering the 2020 Chicago Auto Show floor on the second media day, I entertained myself by playing with trucks.

More specifically, I tinkered with the trick tailgates found on GMC and Ram models, plus the in-bed cooler offered by Honda’s Ridgeline. Also springing to mind is the available roll-up tonneau cover offered by Jeep’s Gladiator, as well as that old stalwart, the RamBox.

It will surprise exactly no one to learn that a diesel engine option needs some sort of killer app in order to command the cash. Whether it’s power, towing capacity, or fuel economy matters not so long as it has some sort of advantage over its gasoline-powered brethren. Unfortunately for Ram’s EcoDiesel, the old engines were scarce on all three.

Being first to market is sometimes fraught with peril, but also has its advantages. Ram learned this in a number of different ways with its first couple of forays into the half-ton diesel game. Now that Ford and GM also have compression-powered arrows in their quivers, Ram is back with a third kick at the EcoDiesel jerry can.

This time around, it’s more than just a curious sideshow. This time around, it’s the first Ram EcoDiesel with a pulse.

Fresh off giving Chevy a good drubbing in the American sales race, Ram has announced pricing for its new batch of EcoDiesel half-ton pickup trucks.

We’ll save you a click and tell you above the fold that the cheapest way to get into a new Ram EcoDiesel is by way of two-wheel drive Tradesman wearing Quad Cab clothes. That truck stickers for $36,890 plus destination. There’s more to it than that, of course, so you’ll want to hit the jump to learn why Ram feels the need to offer not one but two different EcoDiesels in their showrooms at the same time.

For those of you who value, um, value in your pickup purchase, there’s good news. Ram’s 1500 Classic, the name given to the previous-generation half-ton that soldiers on alongside the new-for-2019 1500, shows no signs of impending death.

Fiat Chrysler CEO Mike Manley made that point abundantly clear during an earnings call last week. Debuting for the 2009 model year, the Classic earns its moniker, yet the advancements and refinements showered on its successor hasn’t diminished demand for the old model — the new-gen 1500’s higher price point assures FCA of a steady stream of buyers.

Amazingly, a refresh may be in the works.

Today’s truck trio includes three very expensive rigs that aren’t likely be used for hauling duties or any other truck-type responsibilities. And that’s a good thing, because they’re loaded up on equipment and leather, and covered in nice metallic paint. Which nice truck gets used as kindling? Let’s find out.

I’ve long scoffed at the class of trucks often referred to “Cowboy Cadillacs,” those seemingly built for the well-heeled Texan deep within every suburban dad who wants to prove he’s the king of the bagged mulch pick-up lane at Home Depot. Loaded down either from the factory or a catalog with big wheels, low-profile tires, buckets of chrome, boastful badging, and plush leather, these rigs seemingly took everything that was good about a proper full-size truck and amplified the douche factor.

Then I drove one — this 2019 Ram 1500 Laramie Longhorn. With badges illogically glorifying both Wyoming and Texas, I fully expected to be underwhelmed.

Nope. Not one bit. The newest Ram half-ton has had every possible superlative heaped on it, with good reason. This Ram is easily the best full-size truck you can buy right now.

As we told you yesterday, a settlement in Fiat Chrysler’s diesel quandary could come any day. Today, we’re telling you it could come, well, today.

According to sources who spoke to the New York Times, FCA plans to settle a 2017 Justice Department lawsuit by making a collection of 104,000 trucks and SUVs greener, while adding an average of $2,500 to owners’ wallets.

Fiat Chrysler Automobiles is on the cusp of reaching a settlement with the U.S. Justice Department over undeclared emissions control software that allowed 104,000 diesel vehicles to pollute beyond legal limits.

The settlement is expected to include significant civil penalties and fines to account for the excess diesel emissions while also covering claims from the Justice Department, various U.S. states, and vehicle owners — similar to Volkswagen’s “Dieselgate” settlement. A final agreement could be reached any day now.

Earlier this year, we asked if the current automotive styling trend of ever larger grilles had reached a peak of excess. Had automakers carried it too far? The vehicle that sparked the question was the new-for-2019 Toyota Avalon, a vehicle that saw fit to appropriate about 90 percent of its front-end real estate for the placement of a grille, some of it functional.

The trend shows no sign of abating. Lexus is still hard at it, as my current ES 350 tester aptly demonstrates. (Quite a spindle snout on the thing, which continues to remind your author of the controversial 1961 Plymouth.) Elsewhere in autodom, expansive maws proliferate like rabbits, some of them far subtler than others — though beauty always remains in the eye of the beholder.

However, slapping a daring face on a relatively low volume car isn’t the same thing as making over your company’s bread and butter. That brings us to a tale of two trucks.

The Ford Super Duty line grew fairly grotesque in its latest iteration, and yesterday’s reveal of the 2020 Chevrolet Silverado HD turned some people’s hair white with fright. I’ll admit the Chevy’s design works (looks better than the Silverado 1500, IMHO), but it’s jarring nonetheless.

With so much styling excess on hand, this writer often calls up images of the current, aging Ram 2500 and 3500 and breathes a sigh of relief. Soothing nerves since 2010, the Ram HD is. As Fiat Chrysler has now worked out the production bugs plaguing its 2019 Ram 1500, the stage is set for a larger follow-up. Next year brings the first new heavy duty Ram in a decade, and fear was high that FCA might join its Detroit comrades in going way out and wild.

Breathe easy. We’re here with completely uncamouflaged photos of the 2020 Ram HD line to show you there’s nothing to fear.

Despite redesigning the 1500-series for 2019, Ram’s leaner, meaner, and more economical pickup was already in danger of being overshadowed by the parade of special edition models pouring out of the factory. While many emphasize style over substance, the inverse is sometimes true — which happens to be the case with the 1500 North Edition.

Visually, there’s not much going on here. It’s definitely the new Ram 1500, but lacks some of the bolder designs that typically epitomize a special edition model. Based on the Big Horn, the North Edition focuses entirely upon adding equipment that might be useful in the snow. Presumably, Fiat Chrysler realized that bold graphics and bright colors lose some appeal when covered in road salt.

Unveiled to the New England Motor Press Association (NEMPA) members Monday evening, the truck will eventually be shipped to dealerships across America — so long as they see snow every winter. The North Edition Ram 1500 comes standard with winter-rated three-peak mountain snowflake (3PMSF) Falken LT tires, one-inch factory lift, 4×4 transfer case (with auto, high and low), electronic locking rear axle, and engine block heater.

You win some, you lose some. For Fiat Chrysler, the new Ram 1500 represents more of a win, both in terms of quality, drive experience, and especially crash ratings, which just rolled in from the Insurance Institute for Highway Safety.

The previous-generation 1500 lost marks in two areas: driver-side small-overlap front impacts (a weakness it shares with FCA’s rear-drive passenger cars) and roof strength. Both of these tests earned the 2018 1500 a “marginal” rating from the IIHS, sinking its overall score. FCA engineers clearly did their homework — the new truck aced all crash tests. Too bad about those peepers, though.

With Fiat Chrysler’s third-quarter earnings report, released Tuesday, the automaker showed it could improve on the boosted North American profitability seen under late CEO Sergio Marchionne.

The automaker posted an EBIT (earnings before taxes and interest) profit margin of 10.2 percent in the region, helped by heady Jeep and Ram sales and the 2016 decision to cull its unpopular small cars. That’s up from the record 8.4 percent margins seen in the second quarter of last year, and a 51 percent increase from Q3 2018.

Good times? Overall, yes, but net profit took a hit from last year’s 3.0-liter EcoDiesel saga. FCA expects to pay the federal piper for its undeclared auxiliary emissions control devices, with a dollar figure now attached to its penance.

In a bid to leapfrog General Motors in pickup sales, Fiat Chrysler Automobiles CEO Mike Manley now claims his company’s Saltillo, Mexico assembly plant might continue cranking out heavy-duty Ram trucks after the next-generation model arrives.

Back in January, with the U.S. threatening steep tariffs on Mexican-made vehicles, FCA announced it would move Ram HD production to Warren, Michigan. The automaker promised $1 billion to Warren Truck Assembly to make it happen. Now, with a free trade agreement in place between the U.S. and Mexico, Manley says he doesn’t care where the trucks come from, so long as Americans choose them over FCA’s rivals.

Fiat Chrysler CEO Mike Manley just can’t keep his hands off the Jeep brand. In his first management reorganization since assuming the top position in July, Manley placed the responsibility for key FCA brands in trustworthy hands, though the CEO seems reluctant to part ways with his beloved Jeep.

Prior to becoming CEO, Manley headed up both the Jeep and Ram divisions. Now, Tim Kuniskis will add the Jeep North America file to his responsibilities, maintaining his grip on the Alfa Romeo brand. Given that there was no mention in Manley’s letter to employees of who’ll oversee Jeep’s global operations, it is assumed the chief executive will continue nurturing FCA’s most valuable asset on the world stage.

Yet another special edition Ram pickup has landed for your trucking enjoyment. With the freshly renewed half-ton truck finally finding its way into showrooms, FCA is continuing to throw premium materials at its heavy-duty brother in an attempt to tide it over until an all-new machine bows for 2020.

Aimed squarely at wealthy cowboys who tow a lot of stuff, the 2018 Ram Heavy Duty Longhorn Ram Rodeo Edition (yes, the word “Ram” appears twice in its official title) is laden with leather, chrome, trailering gear, and badges the size of Texas belt buckles.

It’s been eight minutes since Fiat Chrysler’s Ram division last announced a special edition trim, meaning we’re overdue for news of an appearance/content tweak designed to make brand die-hards feel special. Thankfully, the automaker made sure we didn’t go into the weekend without one.

The Ram 1500 Rebel, at least in previous-generation guise, remains a favourite among some TTACers. It just looked and felt right for a slightly macho mid-level pickup. Unlike the larger Power Wagon, it wasn’t over the top. Still, there’s always a subset of buyers looking for more in their pickup — just a tad more features, maybe a little more prestige. With maturity comes an appreciation of the finer things.

So, for buyers who like the Rebel and don’t want to climb the model ladder to scratch that upscale itch, Ram created the Rebel 12. It’s like a six-pack of Carlsberg for people who outgrew that two-four of Bud.

If you’re in the market for a new Ram pickup, the current batch has a grotesque number of special edition models to choose from. There’s the 2019 Ram 1500 Kentucky Derby Edition, 2019 Ram HD Harvest Edition, 2018 Ram Southfork, 2018 Ram Limited Tungsten, 2018 Ram Harvest, and 2018 Ram Sport Hydro Blue.

We figured the Ram Rebel TRX would be the next model to become an official special edition vehicle, but Fiat Chrysler threw us a curveball, indicating that the (probably) Hellcat-powered pickup won’t be available until next year. That leaves FCA with a small window in which to cram yet another limited variant of the Ram.

It’s called the 2018 Ram Power Wagon Mojave Sand and it’s really not so much a special edition as it is a new paint scheme. However, since FCA plans on restricting production to 1,500 units through the remainder of this year, we suppose it qualifies as much as the Sport Hydro Blue — which is limited to just 2,000 units.

We’ve known since June that Fiat-Chrysler plans to re-enter a segment it abandoned at the dawn of the decade — in the U.S., anyway. A midsize pickup bearing the Ram logo will appear in 2020, a report claimed earlier today, joining what will by then be a stable made up of six brands. Ford makes a triumphant return to the segment this fall.

Luckily for Ram fans, it appears the forthcoming Ram truck won’t be some wimpy, unibody thing built on a Fiat platform, as Americans would like see such a creature as being worthy of contempt, and perhaps even ritualistic sacrifice. Still, a lot can happen in two years’ time. Analysts expect the auto market to cool off in the coming years, more so than the plateau we’ve been at for the past two.

If true, it’s news that should bring a smile to a certain American president’s face. Fiat Chrysler’s Toledo Assembly Complex, home to the current Jeep Wrangler JL and its upcoming long-wheelbase pickup variant, will become the assembly site of a new, midsize Ram pickup, a report claims.

The new Ram model, which apparently eschews unibody construction in favor of rugged (and traditional) body-on-frame architecture, doesn’t have a name, but at least it now has a tentative home.

Which is to say, not close at all. The automotive brand born of the farm equipment giant produced its last passenger vehicle — the long-in-the-tooth Scout SUV — for the 1980 model year, five years after its pickup line bit the fertile Midwestern dust. Not long after, International Harvester ceased to exist as an independent brand, shacking up with Tenneco subsidiary I.J. Case after the company hit the skids and sold off its agricultural division. Navistar International Corp. rose from the remaining IH ashes.

The truck you see above is most certainly a Ram HD, but the paint is all International Harvester. You guessed it — the bright minds at FCA have come up with another special edition. By our count, it’s the 987th of the past decade.

For the majority of this year, Ram fans have been limited to a single choice of powertrain in the new 2019 Ram 1500 pickup truck. The stalwart and sonorous 5.7-liter Hemi V8 was the sole available selection for ages, with the eTorque-assisted V6 and V8 motors scarce on the ground until recently.

The feds have at last doffed their cloak from over the eTorque V6 and officially stamped an EPA mileage rating on it. Buyers satisfied with a two-wheel-drive truck powered by six cylinders will find themselves in command of a pickup rated at 25 mpg.

If the pithy sub-title to this review sounds familiar, give yourself a pat on the back. Or an extra carrot during feeding time. “Fresh horses” is a term deployed to describe steeds that riders substitute in place of the exhausted horses that grew tired during a long ride.

When Ram introduced its new 1500 pickup back in April, it was clear to all that the company shovelled many cubic acres of cash into revamping its exterior, chassis components, and interior. Lighter, sleeker, and more luxurious, about the only thing missing at launch were tweaks to the venerable Hemi V8 – an apparent lack of fresh horses, right?

The company promised tweaks in the form of a forthcoming mild hybrid system appended to both the truck’s V6 and V8 engines. Now, those fresh horses are here and we had a chance to let them run.

Fiat Chrysler doesn’t offer a hydraulic lift for its pickup beds, but having the tailgate swing down while the truck’s bouncing along at 75 mph might prove just as effective for rapidly unloading one’s cargo.

After an investigation turned up 5,000 instances of Ram pickups unexpectedly dropping their tailgates, Fiat Chrysler has another seven-figure recall on its hands.

The Ram brand isn’t shy about disclosing its identity to strangers. Many a passer-by has suffered retina damage after a shaft of sunlight caught the massive, seemingly foot-tall “RAM” lettering adorning the tailgate of the truck division’s pickup models.

The brand’s vans are another story. Perhaps feeling insecure due to their Mexican birthplace and Italian architecture, Ram’s ProMaster and ProMaster City felt it sufficient to display the horned Ram logo in the center of their Dodge-like crosshair grille. For 2019, however, the [s]Fiat Ducato[/s] and [s]Doblo[/s] Ram ProMaster and ProMaster City see a boost in self-esteem.

In 1985, the Coca-Cola Company replaced the original formula of its flagship soft drink and called the beverage “New Coke.” The new label was tucked into the corner, as this was to become the brand’s staple flavor. But the soda company knew better than to gamble its business on an unproven taste, so it retained the old formula and bottled it as “Coca-Cola Classic.” The end result was more sales and a safety net for those unwilling to steer their taste buds into adventure.

Fiat Chrysler Automobiles is doing the same thing with the Ram brand. The full-size 1500 pickup truck was replaced for the 2019 model year. However, FCA wanted to keep both the fourth and fifth generations of the half-ton hauler on the books.

Since Ram can’t call them both the 1500 and hope people recognize the difference, it’s appending the older model with the Classic nameplate. The brand will offer both the 2019 Ram 1500 Classic, known internally as the DS model, and the all-new 2019 Ram 1500, marked as the DT, at all North American dealers through the 2018 calendar year.