Ram Teases Inscrutable Truck

Matthew Guy
by Matthew Guy

It’s the week to write about truck teasers, it seems. Perhaps tired of Toyota getting all the digital ink about shadowy references to future product, Ram dropped a post on Instagram suggesting they also have something up their sleeve.

Taking advantage of the myriad Star Wars jokes on May 4th, the Detroit truck brand captioned their video by saying a new “force” is coming, before going on to provide a date just five days from now. Hey, at least with less than a week between teaser and reveal, Ram trounces Toyota by refusing to play the stretch-it-out-for-months game.

But to what are the marketers referring? Pausing the video and enlarging the image does precisely no good, since the cinematography is nothing more than a huge cloud of desert dust and a pair of vague headlights. There is an engine note screaming through the speakers for those who don’t have their device on mute, suggesting this is not an EV or even the expected range-extended version of the all-electric Ram Rev. After all, it is unlikely an internal combustion range extender would produce anything remotely like this racket, though we are talking about Ram which is a close cousin to Dodge. In short, anything’s possible with this crowd in terms of over-the-topiary vehicular expression.

This leaves us with a trio of possibilities. The reveal could be some sort of long-awaited midsize pickup from Ram, perhaps called the Dakota and set to take on Tacoma et al. The hyperactive exhaust noise doesn’t suggest this but – again – Ram has a penchant for the extreme. Another suggestion is the company is finally putting a variant of their Hurricane inline-six in the Ram pickups, supplementing the old-as-dirt 5.7L Hemi with a mill an option that cranks out 510 horsepower from its 3.0L twin-turbo.

Or, and we’re just putting this out there as a Wild Rumour of the Day, perhaps Ram is juicing the TRX to Redeye levels of horsepower. After all, we know they can sell every single one of the things they make, to say nothing of the fact that Challenger/Charger production is wrapping up at the end of 2023 – come hell(cat) or high water. Gotta use up those parts bin leftovers, right?

[Image: Ram]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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3 of 11 comments
  • Lou_BC Lou_BC on May 07, 2023

    All that smoke. Must be a VoltCat TRX

  • Festiva Rob Festiva Rob on May 10, 2023

    Bro my 2500 don't do that, what they do to that poor truck?

    • Festiva Rob Festiva Rob on May 10, 2023

      Wait, wait, wait, that ain't no Ram. Hear me out, I have grown up working on a Land Rover Series IIA and those small headlights, are the drivelights of a IIA!

  • Lou_BC While we discuss Chinese cars, Chinese politics, and Chinese global desires, I'm looking at TTAC and Google display advertising for Chinese tires. They have nukes aimed at us but their money and products are acceptable to consumers and business?
  • TheTireWhisperer And a thankful Memorial day to all.
  • Kwik_Shift_Pro4X Take some time today to realize that virtually zero soldiers had died defending your border.
  • Tassos As somebody who is NOT a stupid fanatic about EVs one way or the other:No manufacturer has built a "Better Tesla" EV yet. Most have tried, we wait for TOyota only (last hope for the Tesla haters)UNLESS a DIRT CHEAP Model 2 comes along (will never happen in the next 2 or 3 years), Do NOT expect that 7% to go to even 10%, let alone the ... 30% clueless Idiot Joe Biden voters expect. If anything, PLUG INS and HYBRIDS may, in the SHORT term, bring the 7% down.
  • Pig_Iron 💝