Ram It: Lunar Editions Added to Rebel, TRX

Tim Healey
by Tim Healey

Few companies – automotive or otherwise – are as skilled with the fine art of introducing special editions of existing products as Stellantis. It’s a great way to string along an interest in an existing product; for the sake of a pot of paint and some creative naming, they get fresh coverage from a site like this while moneyed gearheads get a new color to distinguish themselves from their equally moneyed friends.

As you’ve likely guessed, these Lunar Editions offer up unique features and paint combinations not previously available on Rebel and TRX, making them relatively cost-effective additions to the range instead of fettling with pricey bits such as the suspension or engine. Although, speaking to the latter, it wouldn’t kill Ram to engineer the new Hurricane engine – with 510 horsepower and towering torque – into its line of half-ton trucks. After all, the present powertrain lineup is proven but getting aged.

Nevertheless, this Ram 1500 Rebel Lunar Edition is equipped with the 5.7-liter eTorque Hemi V8 and shows up for duty only after one has selected the $4,495 Level 2 Equipment Group option. This means the truck will have a 12-inch Uconnect 5 jumbotron touchscreen, heated front seats, Harman/Kardon sound, and a raft of parking helpers. The new Lunar designation essentially points to the Ceramic Gray paint, new graphics on the bed and hood, black-out exterior trim, and 18-inch gloss black wheels. Price? You’re looking at $70,310 plus destination.

For the Alphas who like their pickups with a double shot of testosterone, the TRX Lunar Edition comes with the outrageous 6.2L supercharged V8 which makes 702 horsepower and about a million acres of torque. This is apparently good for a 0-60 mph run in 4.5 seconds, if you’re into trying that sort of thing in a truck, or enough power to quash any off-road trail into absolute submission. Like the Rebel, opting for the Lunar package means getting the Level 2 Equipment Group, again opening the door for that Ceramic Gray paint and black graphics. Those are 18-inch beadlock-capable wheels at each corner if yer wondering. The expected scattershot of badges and stitching, this time in Surf Blue, dot the interior. It’ll dent your bank account for $106,445 plus destination charges.

Expect to find them in showrooms later this spring.

[Image: Ram]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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5 of 9 comments
  • Chris P Bacon Chris P Bacon on May 11, 2023

    So as good as Stellantis is at hype, at what point does everyone (including TTAC) lose interest? When the "big announcement on May 10" was announced, the speculation was that this was going to be much bigger news than a new trim package.

    • Jeff S Jeff S on May 11, 2023

      I thought the big announcement was going to be the new Ram Dakota. Speculation is that the new Dakota will be an EV.

  • CoastieLenn CoastieLenn on May 11, 2023

    I honestly think that Ram and Dodge will struggle to sell any quantity of vehicles to remain profitable once the halo'ed superchargers and Hemi gets killed off. The Hellcats, Demons, 392's, and TRX's do wonders to sell lower tiered models to people that want to look like they have a Hemi at first glance. Once that engine and those cars go away, what's left? Ram was withering on the vine and Dodge was nearly dead before the Hellcat and TRX came to be. They injected life back into the brand to those who could ignore all the other faults of a "Chrysler product".

    • See 1 previous
    • Lou_BC Lou_BC on May 12, 2023

      The "TRX" is the AMG Mercedes G-Wagon of the truck world. It's expensive to buy and run, rarely will be used as developed, and isn't very practical.

      It does send a message, "I have a lot of disposable income and like to show off."

      My view is different, the message: "I'm a douche with money.".

  • Lou_BC Mr. Posky outraged over an old guy passing er releasing some gas. How are those sedan sales going?
  • Theflyersfan There's still the serious lingering doubt or fear about sinking so much money into an electric VW, a company notorious for having epic gremlins in that area. Honestly, I want to see long-term, at least 80,000 miles, examples and how they held up. Maybe then.
  • Lorenzo They were willing to go against their customers' preferences to satisfy government, but now that they see it doesn't pencil out, they change their tune. Now is the time to tell 'em what we really want.
  • Tassos Generally I prefer that exploited labor remain domestic like in the service and trade industries. Given the complex and global integration of supply chains and materials sourcing I accept that most manufacturing must be managed by foreign 'kapos'.
  • Lorenzo 1 million barrels is 42 million gallons. The country uses 368 million gallons a DAY. The reserve was set aside after Hurricane Sandy caused a gasoline shortage for emergency vehicles. The hurricane season starts on June 1 and is predicted to be active. Nice going.