Augmented Reality Ram? There's an App for That

Tim Healey
by Tim Healey
augmented reality ram there s an app for that

So you just bought your 2021 Ram 1500 TRX. You’ve got a supercharged 6.2-liter V8 from the Hellcat underhood, making 702 horsepower. You’re ready to take on the desert, if not the world.

Yet, you have no frickin’ clue what a certain infotainment-system setting does. You’re stumped. You’ve dove into the owner’s manual and the dry prose has you flummoxed and the index is no help. What’s a truck owner to do?

Pickup your phone, fire up your app store – whichever ecosystem you’re in – and download an augmented reality app that will use your camera to explain to you what you need to know.

Just use the app to point your phone camera at the part of the vehicle that you want to learn about, and the app will use augmented reality to identify the part and explain to you what it does/how it works/how to use it.

Oh, and it’s called Know & Go. Just like Stow & Go.

“We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” said Carolina Harris, Feature Innovation Manager – FCA, and co-creator of Know & Go, in a statement.

“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” said Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go, in a statement.

The app came to life as part of an FCA internal process in which FCA employees submitted 500 ideas. Those were whittled down to 50, then 14. Those 14 were then pitched to a panel of judges involving company executives, including FCA CEO Mike Manley.

[Images: Ram]

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  • Inside Looking Out Inside Looking Out on Sep 23, 2020

    I consult my car before making decision to invest in stock market. It always comes short on Tesla (mine is Ford).

  • Jeff Semenak Jeff Semenak on Sep 27, 2020

    I bought a 2001 Olds Bravada used, in 2004. The most left Button under the Stereo was unmarked and, the Owners Manual had no description of it's possible function. Ejection Seat? Or, just a button to push, out of ennui...

  • Wolfwagen I see my comment was deleted (BTW nice way to censor) so i will say it again:GTFO here with the pseudo "wealth distribution" BS. A crime is a crime is a crime.Its a slippery slope, what happens next, Jail a rich guy when he kills a pedestrian and let the poor guy who kills a pedestrian walk? What about if the poor guy is a crappy driver and has the record to prove it then what?Or we could go crazy and just institute the death penalty across the board for every driving infraction. That will make people better drivers or stop driving altogether which will make the greenies happy (damm it I just gave them an idea - SOB!!!)
  • Wolfwagen No. Bring back the J80 with an inline six and reduced electronics (i.e. no giant touch screen) and they will probably sell like hotcakes
  • David S. " test vehicles sometimes make sudden stops when uncertain about how to navigate traffic."??? Test vehicles are programmed by humans, HUMANS sometimes make sudden stops when uncertain about how to navigate traffic, Duh!!
  • Frank The last guy was doing fine, this is a sales emergency that they're hoping Tim can fix. They want to hang onto the crazy margins from the covid era, which now in the face of abundant inventory, insane interest rates and inflation are a long distant wet dream. Its time to start offering value again, cash on the hood and 0% financing. Move the metal!
  • Gimmeamanual The new Wrangler isn't that new, it's still a JL and so is limited to what the platform can handle as far as addressing on-road handling. One thing Jeep should have done is increase the length of the front lower control arms by using the ones THEY ALREADY SELL with the Mopar lift. That 1/4" makes a big difference.