It’s become something of a mantra for me, lately, but that doesn’t make it any less true. It goes like this: Electric cars aren’t coming, they’re already here. And, depending on who you ask, they’ve been here – they just haven’t quite made it into the mainstream, yet. With the dawn of the Rivian R1T (which became the first full-size electric pickup to reach series production earlier this month), though, a lot of people would have you believe that’s set to change. I happen to be one of them.
Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.
Collectively WiLL asked, “How do you do, fellow kids?”
The full-size truck race is competitive, and one can’t afford to fall too far behind.
After a few years of hearing criticisms concerning the Silverado, and how it’s not as stylish as the Ram 1500 or well-done as the Ford F-150, Chevrolet has unveiled an updated truck, with the intent of blunting those critiques and getting back in the game.
Volkswagen is in the midst of remaking its SUV lineup.
Just in the past few years the company has added a five-seat version of the Atlas – the Atlas Cross Sport – as well as adding the Taos small SUV and the ID.4 EV. Now the venerable Tiguan, which was the veteran of the group, has gone under the knife.
The chip shortage has struck again.
General Motors is going to temporarily halt production at most of its North American assembly plants, starting Monday, because the shortage of semiconductor chips continues.
Lucid has two new versions of the limited-edition Dream Edition in queue — one that focuses on power and one that focuses on range.
Naturally, their names reflect this focus — they are the Dream Edition Performance and Dream Edition Range.
Software updates. Precisely when we had to start having a conversation about software updates – over the air or otherwise – in an automotive context isn’t something I can answer. We didn’t have them for about 100 years. Then, we did. What’s more, it seems like everyone is more or less OK with that, but should they be? Are these software updates really making your car better, or are they slowly throttling back your car’s performance and functionality in a bid to frustrate you into buying a new one?
Let’s take a few minutes to explore the possibilities.
There’s new hotness in the compact-car segment, especially among the sportier models.
Since Volkswagen has two compact models — the mainstream Jetta and the spiced-up Jetta GLI — it probably can’t sit idly by in a year in which Subaru drops a new WRX, the Honda Civic is all-new (with sporty versions coming soon), and Hyundai has taken the wraps off the Elantra N sport sedan. An Acura Integra is also on the way, and it might be priced in the same range.
That makes it time for a refresh.
Hyundai’s performance offensive continues with the 2022 Hyundai Elantra N.
Which, yes, is available with a manual transmission.
Last week, we reported on Acura’s plans to bring back the Integra. In the article, I hinted at how Acura can go about getting it right.
I’d like to expand on that.
Since last night’s unveiling of the 2023 Nissan Z, I’ve been chewing over my thoughts on the car. Is it good, or is it another misfire from a brand that’s struggling to recapture glory days?
After exerting far too much brainpower on the question — I’d rather ponder what’s for lunch — I’ve arrived at my answer.
BROOKLYN, NY — The 2023 Nissan Z is here. And it’s dropping the numeric nomenclature.
That’s right. Just call it Z.
Tonight’s the night. The wraps finally officially come off the next Nissan Z.
Your humble author is sitting at a Starbucks in Brooklyn, counting the hours until tonight’s unveiling. And thinking about the future of not just the Z, but Infiniti.
The reviews are breaking today on the new Jeep Grand Wagoneer. As Jeep resurrects one of its most historical full-size nameplates from a three-decade slumber, it’s getting a lot of positive press coverage. But Jeep is in for a world of disappointment in a couple of years.
The differences between the 2022 Jeep Grand Wagoneer and the 2022 Jeep Wagoneer aren’t many.
The latter has a smaller-displacement V8, less power, an available 4×2 drive train, a cheaper price tag, and isn’t quite as deluxe. But it’s still upscale – just not quite as much as the SUV with Grand as part of the moniker.
That means the overall experience of driving the Wagoneer isn’t too different from the Grand Wagoneer, yet there are still some noticeable variations. Read More >
Recent Comments