By on March 3, 2022

Not to be outdone by corporate siblings Hyundai and Genesis, which have announced plans to launch 17 electric, or at least electrified, vehicles combined by 2030, Kia has claimed it will have 14 EVs (or, again, vehicles that at least have some electrification) by 2027.

Including two pickup trucks.

It’s important to note the distinction between EVS — those that have an all-electric powertrain — and “electrified” vehicles, which have some sort of electrification but aren’t totally electric. Hybrids and plug-in hybrids, essentially. This is both to avoid falling for overly optimistic marketing speak — OEMs sometimes seem to conflate “EVs” with “electrified” in order to garner green cred — and because Kia’s plans include what appears to be a pure EV truck and a truck for emerging markets that may use internal-combustion power to some extent.

We’ll also pause here to remind you that all these announcements about EV plans should be taken with a grain of salt. It’s easy to say you’re going to do something, and much harder to actually do it, especially when some factors are beyond your control.

All that aside, Kia’s specific plans, as reported by Motor1, start with production of the all-electric truck in 2024, the same year an EV mid-size SUV will also go into production. Small and mid-size EVs are planned for Europe the following year, with entry-level and mid-size EVs planned for the Indian market. Meanwhile, mid-size EVs will be going on sale in China even earlier, for the 2023 model year.

This all follows the planned introduction of a production version of the Kia K9 Concept (shown at LA in 2021) for next year. That large EV SUV will have a range of 300 to 336 miles, over-the-air updates, and the ability for consumers to purchase features after they’ve taken delivery, either via a one-time payment or a subscription plan.

According to Motor1, Kia wants to sell about 1.2 million EVs by 2030, and it’s working to increase battery supply and battery density while reducing battery manufacturing costs as part of the overall strategy.

The ultimate goal appears to be sales of four million units a year, with half or more being EV, or at least electrified.

Again, all such statements should be taken with at least a pinch of salt, no matter how serious the automaker seems or how capable they are of achieving the goal. That said, it’s not impossible.

Time will tell. One thing is for sure — the EV truck market will soon be quite crowded if Kia sticks to this timetable.

[Image: Kia]

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42 Comments on “Gone Truckin’: Kia to Have Two EV Pickups By 2027, Report Says...”


  • avatar
    Art Vandelay

    If they were smart, they’d take the Santa Cruz, make it look like a truck (not dorky like the Hyundai) and give it a Hybrid Power train as this has already been proven to be a successful market. Build a Korean Maverick and actually build them in numbers people seem to want them in.

    • 0 avatar
      Jeff S

      Agree and lower the price to better compete with the Maverick. Once the chip shortages subsides the competition will heat up.

      • 0 avatar
        bd2

        A big chunk of the Maverick’s lower price is being built in Mexico, followed by its cheap, plasticky interior and missing many features.

        Personally, like the fact that the SF is built in the US – and it doesn’t seem the higher price or non-traditional looks are hurting sales in any way as Hyundai is selling everyone they build.

        Adding a hybrid variant would be key to increasing sales, but that would also entail expanding SF production capacity.

        A “Korean-Maverick” is not what SF owners wanted – they much prefer the sleeker, more modern sheetmetal and nicer cabin of the SF.

    • 0 avatar
      JMII

      The Santa Cruz’s look to me is one of its best features, why do trucks have to be boring boxes all the time? The Mav looks outdated already. Hyundai took a chance with styling but truck buyers are too conservative so many don’t like it. I believe this fact along is the major driving force between who buys which. Based on looks alone I wouldn’t own a Mav. I’ve owned two traditional smaller trucks (a Ranger and a Dakota) and want something sleeker looking… the SC fits the bill.

      Now clearly this is the platform H/K should leverage for another “truck” or maybe use the next size up SUV as the base (Palisade/Telluride). The miscalculation was not offering hybrid power in the current Santa Cruz from the get go. The Tuscon (SC platform) has this option so there no reason other then the chip shortage I guess to not offer it. I think the base Maverick being a cheap hybrid caught everyone by surprise.

      The main reason the SC is more expensive is the interior, its truly upscale compared to cheap plastic in the Maverick. To me the SC is a $40k vehicle you can downgrade to $25k by removing stuff, while the Mav is a $20k vehicle with options boxes that can push to it $36k. Hyundai pretty much only used fully loaded Limiteds as press vehicles where as Ford has pushed the $20k + 40 MPG angle since day 1 despite the fact they know most aren’t getting that stripped model. While these two vehicles are nearly identical on specs, including price for most trims, the approaches taken are complete opposites.

      • 0 avatar
        Jeff S

        Have you found a new Santa Cruz yet? They are very hard to find in my area and most are marked up 5k. I was going to buy one after they kept delaying production of my Maverick but there are very few and most are marked up above MSRP. Will wait for my Maverick hybrid. One thing Hyundai could do is offer a hybrid (preferably plug in) which is the main reason besides price why I ordered the Maverick. Would like to see Maverick offer a plug in hybrid.

        • 0 avatar
          SCE to AUX

          I’ve found several in the Pittsburgh area without markups.

          I like the sage gray (actually green) color, but that’s tough to find since it was the signature color of the early press vehicles. The white is nice, but I’ve already owned 6 or 7 white cars.

          Not sure if I want a truck, or a hatch/CUV with a trailer if I haul stuff. I haven’t sat in one yet, but the SC’s rear seats look tight for the grandchild seats we hope to put there some day.

          • 0 avatar
            Jeff S

            I did see a blue AWD one that was loaded that was 100 miles away from my home. The blue and the green colors on the Santa Cruz are similar to the Area 51 and Cactus Gray on the Maverick–I like either color. I ordered the Area 51 because it went better with the gray and blue interior of the XLT but I was tempted to get the Cactus Gray. There are some good reviews on You Tube of the Santa Cruz which cover the base and fully loaded models. I wanted a compact truck so I really only looked at the Santa Cruz and the Maverick especially since my wife has a 2013 CRV AWD and I need a truck.

        • 0 avatar
          JMII

          I’ve tried buying 4 of them, every dealer wants MSRP + 2 to 5k and will not budge, so much so they don’t even call me back because the vehicle sells the next day at their insane price… so I’m waiting. Current inventory is very low, Hyundai sales are up 8% YOY so they can’t keep anything in stock much less one of the most popular vehicles around. At one point last fall the SC was the fastest selling vehicle beating out even the C8.

          With Ford no longer taking Mav orders finding a SC has become even more difficult as many would be owners have given up on getting the Ford into their driveway.

          • 0 avatar
            Jeff S

            Yes they are rare and many are literally selling as they are unloaded at the dealer. The orders for the 2023 Maverick start on Aug 16. I ordered my Maverick on July 25 and it is scheduled to be made next week. On Ford’s site you can configure your own Maverick but Hyundai’s site just gives you the local inventory. I am not sure if you can order a Hyundai at a dealership but on the Ford’s site after you configure your vehicle it refers you to a dealer and they contact you which I was contacted within a few hours. If you want a Santa Cruz you might want to go to a dealer and find out if you can order one. If you order it would probably be a 2023 but at least you would have an order and a price that is locked in.

      • 0 avatar
        Lynchenstein

        In Canada, the Maverick starts at $26,900 where the Santa Cruz starts at $38,699.

        That’s a massive difference and you can’t dress the Santa Cruz down from that starting price.

        • 0 avatar
          Arthur Dailey

          I have seen 2 Santa Cruzs on the road and 1 Maverick. Prefer the looks of the Maverick. As previously noted the Canadian price for a FWD, hybrid Maverick with heated seats and blind spot monitor (the only options that we ‘require’) ran to just under $40k, inclusive. But not counting any additional dealer fees/markups. And of course Ford is not currently accepting orders for hybrid models.

          For some reason Hyundai decided to only sell ‘fully loaded’ Santa Cruz models in Canada. Despite Canada traditionally having a much stronger market for ‘base model’ inexpensive vehicles. The traditional ‘Quebec spec’ is a manual transmission hatch without A/C. I believe that Hyundai has made a serious sales/marketing error.

          I am keenly anticipating @JeffS taking delivery of his Maverick. Sort of like an expectant uncle I want to read/hear everything about it once it is ‘delivered’.

          • 0 avatar
            Jeff S

            @Arthur–I have not seen a Santa Cruz on the road yet but I saw my first Maverick last weekend in Area 51 and an XLT which is identical to what I ordered. I really liked the looks and looking forward to getting it. My Maverick is scheduled to be made next week.

          • 0 avatar
            Lou_BC

            I’ve seen one of each on the road. The Santa Cruz looked smaller and more sporty. Both were driven by an elderly couple. The Maverick is definitely the more “truckish” of the pair.

          • 0 avatar
            bd2

            Limited supply for Canada, hence only offering higher trims.

  • avatar
    FreedMike

    We must now Pickup All The Things, because Pickup. Bleach.

    • 0 avatar
      Lorenzo

      It’s the high profit model! Companies will go broke catering to the midsize sedan market. As mentioned above, a hybrid for better fuel economy makes more sense in a pickup. Good luck selling EV pickups to the usual market that wants twin exhausts, a dock bumper, a trailer hitch, and hitch nuts.

      • 0 avatar
        FreedMike

        I get it, but I’m sick of getting stuck in traffic looking at the a** end of vehicles with the approximate rear area of a cargo ship that you can’t see around.

        (Yes, that was a rant.)

        • 0 avatar
          JMII

          Its even more fun with a daily driver like my C7. Most full size trucks block the sun like an eclipse from my point of view. I’m often looking at nothing but rear diffs all day in traffic.

          The F150 has been the best selling vehicle for 30 years. Honestly its shocking they don’t get more competition because obviously the truck market is massive.

          I think the EV truck market will catch on because these things offer huge HP and instant torque. Most truck buyers I know got one because its a Laz-y-Boy on wheels – they could careless about payload and towing they just want a big spacious cabin.

        • 0 avatar
          Jeff S

          @FreedMike–True and when I am driving my Lacrosse I feel like I need a periscope to see around the big tall trucks. It is especially bad if you are parked next to them because when you are backing out you cannot see the incoming traffic. I keep hoping that the real big tall trucks fall out of favor or that the price keeps going up to where many will stop buying them. So far its been futile.

        • 0 avatar
          Lou_BC

          @FreedMike

          “you can’t see around.’

          Get with the program, you need a bigger pickup. LOL

          • 0 avatar
            Jeff S

            @Lou–Maybe I will get one of those monster trucks with a ladder to get in and if any of the rolling coal diesels get in my way I will just run over the top of them. Make my own monster truck crushing show.

          • 0 avatar
            Lou_BC

            @Jeff S – I literally need a step ladder to get in my son’s lifted F150. My arthritic knee would not let me jump in it. His truck is a built bogger so it isn’t a street queen brodozer.

          • 0 avatar
            Jeff S

            @Lou–Age is catching up with you. When I reached 60 I noticed each year I would feel a little more pain and had a little less energy. Now I have reached 70 I have more to look forward to. Someone once told me that getting old ain’t for sissies. I had a little more issues getting in my Isuzu 4×4 even with the running boards and my wife couldn’t get in at all one reason I ordered the Maverick. Stay healthy and enjoy yourself.

          • 0 avatar
            Lou_BC

            @Jeff S – thanks. As long as I can swing a leg over my dualsport bike, I’ll be fine. LOL

    • 0 avatar
      28-Cars-Later

      Well slightly more useful than the crossover wagons.

      • 0 avatar
        Arthur Dailey

        Large trucks are simply the evolution of the domestic luxury vehicle. Back in the 1970’s My Old Man and members of his generation derided European ‘luxury’ vehicles as being too small, and having ‘tiny’ engines. Luxury was largely defined by how big and heavy and ostentatious the vehicle was, and the size of its engine. Luxury was ‘large seats, isolation from the road and the sense that your vehicle was bigger and therefore ‘safer/more dangerous’ than the other vehicles on the road. The worse the MPG the better as that demonstrated that you did not have any ‘money worries’. Notice how similar those qualities are to the current large pick-ups, and that the owners of these vehicles cite similar beliefs.

        • 0 avatar
          Lou_BC

          “Large trucks are simply the evolution of the domestic luxury vehicle.”

          There’s much truth to that statement. Big, floaty, roomy, bigly horsepower.

          • 0 avatar
            Jeff S

            Agree very much truth to Arthur’s statement. I miss the old sedans with large trunks and boat like cruising on the highway but those days are gone never to be seen again. I understand why large crew cab pickups along with large suvs and crossovers are popular but their days are numbered as well. Our future is EVs with no soul with the option of making fart sounds (I am looking at you Tesla). I will try not to be too negative and maybe get an EV that makes a Hemi rumble which is better than a stupid fart.

          • 0 avatar
            JMII

            “There’s much truth to that statement. Big, floaty, roomy, bigly horsepower.”

            Same observation here. The guys I work with that have full size trucks always answer “comfort” when I ask why they drive such things. Never had one of them mention payload or towing as the reason. Once SUVs became assocated with soccer moms the full size truck has become the default guy-ride.

        • 0 avatar
          Jeff S

          Arthur–If you haven’t already you must go onto Curious Cars and Rare Classic Cars to get some of the great survivor land yachts and personal luxury cars from the 70’s thru the 80’s. Both are great and give me just enough satisfaction since I don’t have the room to collect these cars at the very least I can appreciate them. The knowledge both sites have on these cars is endless.

  • avatar
    kcflyer

    Forgive the non sequitur but I have a miata dilemma and I need to poll the B&B

    My son is trying to order a 2022 MX-5 soft top manual transmission Grand Touring in Blue. Problem is Mazda says you cant have blue on a Grand Touring for 2022 but you can on a club. So imagine our surprise when we find a youtube video posted in early January from a Mazda dealer in San Juan Capistrano Cali doing a walkaround of a 2022 miata grand touring soft top manual in blue. The video clearly shows the window sticker and it is a 2022. So off we went to our local Mazda dealer with the video. We have waited patiently but so far they have gone radio silent. Can anybody shed light on this? How can there be one and not the option to order more? Soooo Frustrating.

    • 0 avatar
      Arthur Dailey

      Have you contacted the dealership in San Juan Capistrano to ask them about that vehicle and how they came to acquire it?

    • 0 avatar
      FreedMike

      Just tried building that model in blue, and it only let me select the “Club” trim.

      It’s a shame the one in San Juan Capistrano is sold – I was there last weekend, and it’s right off the Pacific Coast Highway. Can’t think of a more perfect place to pick up a new Miata.

      Besides – and, yes, this is my opinion – Soul Red is the ONLY color to buy any Mazda in.

      • 0 avatar
        kcflyer

        I like the Soul Red too. I sat in a Mazda 6 in that color with the white interior a few years ago. Nicest looking sedan I’ve seen in person in years. But son says red is too cliché. Our Nb is red too. The color thing is maddening. Why oh why would you offer your car marketed to enthusiast in such a limited and boring palate? And for Pete’s sake why offer blue in the club but if someone wants to spend 4 grand more they can’t have it? Mazda could charge 1-3 thousand for unique colors and I’d bet a significant number of the custom orders would take them up on it.

      • 0 avatar
        Jeff S

        A Miata with the top down would be a perfect cruiser for the Pacific Coast Highway. Really a nice drive and the scenery is beautiful.

        • 0 avatar
          FreedMike

          @Jeff:

          When I was out there last week, my ride for the PCH was a Mustang convertible. Amazing drive, but the car was underwhelming – I never bought into the “Mustangs without a V8 are a waste of time” argument, but I do now. Might write about the experience.

          • 0 avatar
            Jeff S

            FreedMike–Great idea please write an article for TTAC and include pictures of your Mustang and the Pacific Coast Highway. I would welcome the perspective and welcome a change from the politically fired articles.

  • avatar
    dal20402

    I don’t especially care about the pickups but I’m very eager to see the production version of that EV9 concept in the photo. I’m ready for a 300-mile, three-row EV CUV; bring it on!

  • avatar
    dantes_inferno

    From the words of Elon Musk himself:

    “https://twitter.com/elonmusk/status/1499907549746937860”

  • avatar
    jdmcomp

    5 years out, you got to be kidding. better have something next year.

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