QOTD: New Prius, Who Dis?

Tim Healey
by Tim Healey

I am typing this from 40,000 feet over the middle of nowhere as I travel to L.A. for the auto show. Sometime tonight I will see the next Toyota Prius for the first time, along with hordes of other shrimp-eaters. Until then, however, I can surf my browser over to the Google machine and find information on the Japan-spec Prius, which has already broken cover.


Toyota has teased us already, and now we can see the real thing -- or, at least, the Japanese version. American specs will be different -- I have embargoed materials in my inbox that I have yet to look at it, lest I conflate the two cars and accidentally break embargo -- but we know the Japanese car will have 193 horsepower in series-hybrid guise. The plug-in hybrid version will have 220 ponies.

The gas engine that's part of the hybrid setup will be a 2.0-liter mill, replacing the old 1.8. Astute readers will note that both versions will offer significantly more power than the outgoing model, which has just 121 horses at work.

The stance is lower and the car looks sleeker, though it maintains the general Prius profile. Inside, the dash is one big sweeping unit, with a horizontal infotainment screen in the center and a smaller instrumentation screen ahead of the steering wheel. HVAC controls appear to be in the middle, and the shifter looks similar to what the current car has.

Again, the American-spec car will be different, at least somewhat. Check back at 6:30 PST tonight to see our take on the American version of the fifth-generation Prius.

What do you think, B and B?

[Images: Toyota]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Jeff S Jeff S on Nov 16, 2022

    Big big improvement in looks over the prior Prius and I am with Lou on this at least its not 50 shades of grey. I like the yellow.

  • Johnster Johnster on Nov 17, 2022

    The styling isn't bad, but not as distinctive as the older Prius. It seems like it could just as well be the new Corolla Hybrid.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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