Report: LED Fog Lights Are the Most-Wanted Feature in New Vehicles

Chris Teague
by Chris Teague

New cars come packed with all sorts of advanced tech and safety features, but buyers have gravitated toward certain amenities over others. AutoPacific recently released its 2023 Future Attribute Demand Study (FADS), which rates the 10 most-wanted vehicle features, according to buyers.

This year’s FADS asked buyers to rate their interest in 145 vehicle features and express their intentions around powertrains, brands, pricing, and segments. The firm surveyed more than 11,700 consumers who said they plan to buy a new car within three years. AutoPacific then shared that data with automakers and noted that its study serves as a testing ground for companies to gauge interest in a feature or product before investing time and money in bringing it to market.

The most desirable feature in 2023 is LED fog lights, surprisingly. Almost half – 48 percent – of respondents rated the feature as a must-have. The same number of people also said that wireless device charging was important. Unresponsive driver stop assist was a must-have for 43 percent, followed by folding exterior mirrors. Wireless charging for rear passengers was next.

AutoPacific’s 2023 FADS found the top ten most-wanted features to include:

· LED fog lights

· Wireless charging for front passengers

· Unresponsive driver assist

· Automatic power-folding exterior mirrors

· Wireless charging for rear passengers

· Heated and ventilated front seats

· Household power outlets

· Sunroof/moonroof

· Self-cleaning exterior cameras and safety sensors

· Drive profile settings

Interestingly, some of the features AutoPacific found as dealbreakers for buyers also ended up on the list of most frustrating options in J.D. Power’s 2023 Initial Quality Study (IQS). The 2023 IQS found that new vehicle owners are increasingly frustrated with their wireless charging systems and more reported issues with advanced safety tech this year.

[Image: Lanski via Shutterstock]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 40 comments
  • Bof65705611 Bof65705611 on Aug 30, 2023

    My 2018 M3 does not include any of the top 10 most desired features (with the possible exception of the driver profiles…useless on a car only I drive). This is one reason why I love this car so much…all the tech I will ever need and nothing that I don’t.


    People need more attention to driving. You don't need fog lamps! You don't know how to use them if they are on all the time. Self-cancelling turn signals are for your benefit, so you don't have to watch them in front of you...but do you ever use them yourself? No, nobody does! But they are there for a reason...use them!

  • 285exp I have been assured that EVs don’t require maintenance, so this seems pointless.
  • Slavuta "The fuel-economy numbers are solid, especially the 32 mpg on the highway"My v6 Highlander did 31 over 10 hour highway trip
  • Aja8888 As I type this, my 4 months old Equinox's Onstar module that controls the phone is broken. Yep, 4 months (never worked right from day one). Replacement will be a REFURBISHED unit since no new ones can be obtained (from China?). I really don't miss the phone via Bluetooth. And I have a great Garmin that I have used for years for trips which has free lifetime maps and traffic.
  • Bd2 There's a reason why talented American execs have been leaving Stellantis in droves.Tavares seems intent in following "Le Cost Cutter" Ghosn into driving his company into the dirt, whilst "justifying" his ever expanding compensation.
  • Bd2 Too bad gm didn't make the C8 better looking to begin with...