By on April 15, 2022

The 2022 New York Auto Show isn’t the first major auto show to be held since COVID-19 shut the world down in March 2020 – Chicago had shows in 2021 and 2022, and Los Angeles was in its usual slot last year. And there was Motorbella in Detroit last summer.

Still, for whatever reason – the loosening of COVID restrictions, the fact it was the first New York show since COVID, the presence of NY-based journos who don’t deign to travel west of the Hudson for those other shows – there was a pre-show feeling that this was it. This would be the show that marked the return of normalcy. Not LA in 2021 or Chicago just a couple of months ago – no, it would be this one.

Well, not quite. Not if you define “normal” as at least one auto-show press day filled with debuts of all-new and redesigned vehicles, maybe with a cool concept or two thrown in. Instead, we got two refreshed three-row SUVs that happen to share a platform, a refreshed crossover, a lengthened full-size luxo-barge SUV, one interesting concept that’s a variation on another concept that’s already been shown, a refresh for another crossover that was so quiet the manufacturer didn’t even bother with a press conference, and press conferences from a bunch of EV startups – only one of which seems worth keeping an eye on.

Blame it on COVID, supply-chain and chip shortage issues (which are, in part at least, related to COVID), the cadence of product launches, the slow move to off-site events at auto shows, or some combination thereof, but the 2022 New York International Auto Show was relatively quiet.

I don’t even have strong takes. The updates to the Hyundai Palisade and Kia Telluride are so mild that I shrug. Adding length to the Jeep Wagoneer and Grand Wagoneer doesn’t move my needle much, either, though I’ll note that already odd-looking proportions look even odder, especially in photos.

Other than VinFast, which, again, is a company that bears watching, my interest was mostly piqued by the Chrysler Airflow – it looked closer to production than one might have expected, and it could help put the shrunken brand back on the radar. It might be the closest any “new” vehicle shown got to being the star of the show. Ironically, the Chrysler stand – home of an arguable star – was way off in the corner.

Even the off-site action in NYC was limited. Ford did something with the Lightning that I was unable to make, and that appears to be the only off-site event in which a vehicle was shown – and the Lightning has already been unveiled. BMW also did an invite-only event on the morning of the show’s second day, and TTAC wasn’t on the guest list.

That’s a contrast to previous years, in which journalists stood awkwardly sipping cocktails in random art galleries and event spaces, waiting for OEM X or Y to take the wraps off a new car. The spectacle usually involved thumping music and boring, self-serving speeches – and occasionally some sort of artistic performance. I still remember a Scion – yes, Scion – event on the West Side that involved some sort of trapeze artistry and weird lighting tricks.

Maybe it’s just the lack of so-called “fun” cars. The Toyota GR Corolla was there, but it had already been shown off-site a few weeks ago. The only truly “sexy” cars unveiled at the show were a supercar from startup Deus and an electric version of the old Shelby Cobra. Otherwise, it’s crossover central, since that’s where the market continues trending.

Again, was the NY show a shell of itself because of the problems dogging the industry? Or just the result of the ebbs and flows of product-launch cadence? Is this just another sign of what I’ve argued for years now – that auto shows are for the consumer, and not the media?

I don’t know. If I did, I’d be working a high-paid consulting gig instead of slogging away as a lowly blogger. I think the real key will be seeing how a true late-summer show goes in Detroit this summer – and seeing what happens in Los Angeles two months after that.

Maybe the auto-show media day is dead. Maybe it isn’t. All I know is that if you’re hungry in Hell’s Kitchen, I know where you can get a good chicken parm sammich for a reasonable price. I also now know about a certain bagel place that seems shaky about getting orders right but produces food so good you won’t care.

I mean “TTAC eats its way around Manhattan” has to be better than a bunch of posts about forgettable crossovers getting forgettable refreshes, right?

OK, fine. I see that look you’re giving me. Let’s hope for more news next time.

[Image © 2022 Tim Healey/TTAC]

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50 Comments on “2022 New York Auto Show Recap – The City That Never Sleeps Takes a Nap...”

  • avatar

    Honestly – ‘TTAC eats its way around Manhattan’ does sound like a good article. I mean, what do you do in cars? Drive around, exploring new places. What do you do in those places? Eat stuff.
    Having never been to Manhattan, I’d like to see how it compares to, say, Montreal, Quebec (where I’ve been a lot!) I’m not sure anyone can beat Montreal bagels… Certainly no one can beat a Montreal Roast Beef Poutine!

  • avatar

    Is this ‘writeup’ a professional work product or a cry for help?

    “BMW also did an invite-only event on the morning of the show’s second day, and TTAC wasn’t on the guest list.”

    Show BMW this article and see if they want to invite you for their next big product reveal. (They aren’t completely stupid.)

    Fortunes have been made in the time you have been editor. You could relatively quickly and easily triple your income (if that’s your thing) by making a few simple changes that have been repeatedly suggested by several commenters on the site [see millerluke’s suggestion above]. But vapid whingeing is somehow more rewarding? (It must be on some level – search your feelings.)

    You are sitting on a (potential) gold mine and driving people away. Why?

    • 0 avatar
      Tim Healey

      Whining? No. I only mentioned that we weren’t invited to the BMW event because you folks might wonder why others covered it and we didn’t. That’s all.

      Nor was I whining that the show is slow. If anything, it’s less work for us. But my job is to report what the show was like, and the press days were slow this year. Whether I like that or not is immaterial — it’s just the facts.

  • avatar

    No way can New York be considered a bellwether for future auto shows.

    Mucho businesses permanently closed thanks to the Chinese pandemic. People still working remotely. Many moved away. So the amount of people in the area capable for coming by for a few hours during or after work was way down. The mass transit ridership numbers prove that. Still down by roughly half.

    Then there are issues with crime and casual visitors. You do know a guy shot up a subway car this week? That’s on top of the carjackings, beatings, slashings, stabbings, and shootings that are reminding people of New York’s bad old days of the 60s and 70s. So if dad was mulling about taking a car loving youngster into town to check out some cars for a good father son outing — no way they’re coming in. Especially when the assailant stands to be released with virtually zero punishment thanks to an activist DA voted in by an idiotic electorate.

    New York’s pretty screwed up on multiple fronts these days. I certainly wouldn’t think its auto show would be a smashing success going in this year. Surprised anybody would given all the evidence of the poor shape the city is in.

    • 0 avatar

      Mr. Low Information,

      Maybe you should do your own reading before spouting off what the Faux News commentators said a few nights ago.

      I live in Brooklyn. Like many Americans faced with something scary, New Yorkers steel themselves, go about their business and live their lives. We take the subway because that’s how we get around.

      Yes NYC and all major city crime has gone up since the pandemic. I’ve lived here since e1986. In 1990 during the Crack Epidemic we had 2,100 murders. Last year was about 500. NYC has now replaced an idiot mayor with an ex-cop who takes violent crime, government efficiency, and sensible bail laws seriously. Crime went up, but your Chicken Little theory that we’re locking ourselves up in fear is ridiculous. Saying so makes it quite obvious that you don’t live here or have a clue beyond pre-conceived notions.

      Plenty of industry experts have noted that the era of the auto show was already obsolete by 2019. What people can now experience online – or in targeted, more contained in-person experiences – is so much better than being shuttled through big convention centers like cattle and paying over $20 for it.

      The only thing you have right is the need to commute into Midtown Manhattan is a lot less necessary than it was three years ago. But attendance at sporting events, live music, and Broadway theater is up to at least sustainable levels. People want to be in urban centers. Yes there is way too much office and retail space now, but the market will adjust.

      What happened on that train could and does happen anywhere in the United States – and every single damn day – because guns are just too easy to get. That’s not an NYC problem, a Chicago problem, or an LA problem. That’s a USA problem. Every smart person knows it. The problem is there aren’t enough smart people.

      N.B. The shooter – who turned himself in – was charged on a Federal terrorism crime and received no bail. He’ll never see daylight.

      • 0 avatar

        That’s a typical right-wing rant: not based in fact, but in trying to make people live in fear and to blame the “Libs”.
        The NYC DA has nothing to do with the Federal court system.
        Hey, Mitch, try running your “New York Sucks” nonsense by your hero, Rudy Guiliani, and seeing how much he agrees with you?

      • 0 avatar

        Pete, your response is nothing short of comical.

      • 0 avatar

        BklynPete – you pretty much summed it up, including the blast of Big Bird! I’m a bit wary of Eric Adams but I have to give him a chance. Heck, he certainly couldn’t do any worse that’s for sure. While crime in NYC has gone up, it still is a remarkably safe big city. And the crime rate is up everywhere as you note. And next time you go to Kings Plaza, look at the lighting in the garage and think of me! I designed most of it back in the day!

        • 0 avatar


          I used to love going to Kings Plaza. I pass it sometimes still.

          My mantra for getting thru the pandemic is #BeCivilized. For the most part I get thru life fine that way. But when deliberate ignoramus trolls like mitch conner put down my home town based on some lying crap that SeanTuckerLaura said, I don’t see any reason to hold back.

          I have suspicions of Eric Adams too, he’s not 100% honest, but he did a good job as Borough President and he’s hired some good people to counter the not-so-good people . He’s automatically an improvement over Big Bird, but then so is my 5th grader.

          • 0 avatar

            True on Big Bird. NYC, like most big cities are often remembered for the bad news, not the good. My father and grandparents grew up in Brooklyn, and I worked there for quite a few years. Brooklyn has been good to me!

      • 0 avatar

        I take umbrage, with your line people want to be in Urban centers. I have lived in and worked in the NYC metropolitan area for 26 years (lived in Queens for 12 and have been out on LI for 8 years now). My wife is a Brooklyn girl. People want out of urban centers, especially NYC. did you forget about how moving companies in NYC (mostly Manhattan) were booked solid in 2020 and 2021? The moving companies were renting Uhauls and hiring people on 1099’s just to get the work done. In my neighborhood about 50 miles from Times Square a house Put up for sale in the morning is usually sold by the next morning. There was one house that went up for sale and there were about 50 people waiting to see the place. I have several friends in Queens (life longers) who say they no longer go into Manhattan for any thing other than work, if they have to. They feel that that the city is going back wards into the 70’s. My wife now refuses to go into the city for any thing except to visit her sister and a few relatives in Queens. Hell they recently found a dismembered woman’s body just blocks from where we lived in Queens.

        The city got cleaned up by a no-nonsense mayor, was kept clean by a similar mayor at first and then changed into a lefty and then a dumb lying progressive took over and shot it to shit. People only like change for the better not for the worse. The NY bail laws are Mega stupid. Yes guns are easy to get because they are illegal guns & stolen guns (criminals cannot go into a store and buy a gun) but many of the crimes that happen don’t even involve guns i.e., people getting pushed onto the subway tracks or beaten up.

        I think peak NYC is over. The brightness is starting to tarnish. Will it ever probably ever totally fad away, probably not. But it is no longer what it used to be.

      • 0 avatar
        Jeff S

        Agree auto shows for the most part are not the thing they once were more because people go on You Tube and watch videos on the vehicles they are interested in. We as a society are shopping more online and viewing things online. Newspapers and advertising for the most has been replaced by online. It seems more Right Wing Extremists Nut Jobs have been coming out of the woodwork and commenting on these articles.

    • 0 avatar

      Give partisan talk radio a break for 30 days. It will do wonders for you.

    • 0 avatar
      Arthur Dailey

      American cities with the highest murder rates. Note that NYC is not among them.
      Research and facts seem irrelevant to some.
      1. St. Louis, MO (69.4)
      2. Baltimore, MD (51.1)
      3. New Orleans, LA (40.6)
      4. Detroit, MI (39.7)
      5. Cleveland, OH (33.7)
      6. Las Vegas, NV (31.4)
      7. Kansas City, MO (31.2)
      8. Memphis, TN (27.1)
      9. Newark, NJ (25.6)
      10. Chicago, IL (24)
      11. Cincinnati, OH (23.8)
      12. Philadelphia, PA (20.2)
      13. Milwaukee, WI (20.0)
      14. Tulsa, OK (18.6)
      15. Pittsburgh, PA (18.4)
      16. Indianapolis, IN (17.7)
      17. Louisville, KY (17.5)
      18. Oakland, CA (17.1)
      19. Washington D.C. (17.0)
      20. Atlanta, GA (16.7)

      • 0 avatar

        Thank you for posting this. Those are all cities I’ve been to and liked for some quality they offer. I would gladly visit all of them again.

        I personally think we should be alert and street smart, live our lives as we see fit, but not give in to irrational fear. Maybe I’m foolhardy for thinking I’m not going to be shot every time I turn my back. Or maybe it’s because I have enough life insurance. To me if the Good Lord has your number, you can’t exactly plead for mercy ahead of time.

  • avatar

    NY city was just victimized by a hate filled racist psycopath that openly published his views and plans to kill on social media for years. But he was not banned or “content mediated ” by lib controlled social medea. Only after he shot multiple people was the woke FBI and NYPD interested. So you can keep your car show. The good news is the citizens are protected from mean tweets on twitter. Mean = opinions that differ from the lib talking points.

    • 0 avatar

      Racism is one way street. It is white Europeans vs the rest of the world. If you hate whites is normal according to progressive culture. To make it clear – I am not white.

    • 0 avatar

      @KC Don’t tell Brooklyn Pete that. You might make him spit up his Montreal bagel, stamp his feet, and call you names. In case you didn’t know, New York’s just awesome these days. LOL.

      • 0 avatar
        Arthur Dailey

        Murder rates by American state/territory. Yeah gun ownership protects you and the south will rise again. (sarcasm)
        District of Columbia
        Puerto Rico
        South Carolina
        North Carolina
        New Mexico

    • 0 avatar

      …The good news is the citizens are protected from mean tweets on twitter. Mean = opinions that differ from the lib talking points…

      Anyone is free to make comments but when people with massive influence use these platforms to spew hate, lies, and misinformation that’s not an “opinion”. BTW, no doubt your ok with the ongoing banning of books that don’t tell the story the way you want it to be told…

      • 0 avatar

        “Anyone is free to make comments but when people with massive influence use these platforms to spew hate, lies, and misinformation that’s not an “opinion”.”

        And there it is. Anyone who thinks barring free speech is ok as long as they are the arbiters of what is acceptable is lost. Free speech means you have lots of misinformation, vile lies, etc in the public forum. But the censorship the left is exercising now over nearly all media is producing the same thing. The only difference is the misinformation, vile lies, etc is all coming from the left. To allow free exchange of ideas and facts requires free exchange of garbage as well. Youtube will ban you if you suggest there was fraud in the 2020 election. But youtube will actively promote you if you suggest the same thing about the 2016 election. If you think that’s ok you are begging to be a subject, not a citizen.

        • 0 avatar

          Did you see the news today? Florida has banned over 50 math books because they don’t like the content. Book bans are growing rapidly. That’s ok? Free speech may contain a lot of lies, etc. and when it comes from the general public, yes I agree that is part of the deal. But when people with a big megaphone (politicians, wealthy people, celebrities, news personalities and the like) spew damaging misinformation, that’s not acceptable. Then again Putin is counting on it to get his bromance rekindled. Your example makes a good point. 2020 election fraud was just that, a fraud. Every case brought up was dismissed for lack of evidence.

          • 0 avatar

            I don’t think the books are “banned” per se – it’s not like you can’t buy them in the state. But, yeah, this “I see critical race theory in my cornflakes” stuff is nonsense.

            What kills me about Florida is that these yahoo “conservatives” down there act like they’re in Alabama, where they’d have a supermajority, but they clearly don’t. The last election was a 52-48% affair. Wouldn’t make the crap DeSantis is pulling any more defendable, but I don’t get where these guys think they have this kind of political capital.

        • 0 avatar

          “But the censorship the left is exercising now over nearly all media is producing the same thing. The only difference is the misinformation, vile lies, etc is all coming from the left.”

          Watched One America News lately?

          Seriously, bias is a problem in the media but the claim that “it’s all from the left” is just incorrect…and biased.

          • 0 avatar

            FreedMike – the problem is the vast majority of people simply go to the news source that tells them what they want to hear. A problem on both sides of the political spectrum. I rotate through 6 different news channels and frankly it is often hard to know they are talking about the same issue.

    • 0 avatar

      As near as I can tell, the NYC subway shooter’s YouTube channel was never reported because his audience was so small his content never found someone who would be offended by it enough to push the button.

      Silver lining, I suppose.

    • 0 avatar

      @KC Exactly!

  • avatar

    Don’t go.
    I’m just back from the NY Auto Show. Disappointment is an understatement. Why? Well, what was missing? BMW. Honda. Audi. Volvo (two electrics in the basement). Polestar. Cadillac, Buick. Mercedes Benz. (Well, there was a Benz EQS in the basement, which had won some award for best car, but it was kind of a lost puppy. Benz couldn’t even rah-rah this?) Acura wasn’t there, either. Isn’t marketing their whole reason for existence? The entire NY auto show was like the local big box store… a lot is missing, and they’ve spread stock to look full. The basement, which used to be every truck, was turned into a track where you could… ride in an electric car!

    NY is all about real estate, and that there were tracks upstairs and downstairs showed that the space wasn’t much in demand. The most interesting display on the main floor was a company that imported JDM 25 year old cars… which normally would belong in the basement, in the back. Stellantis showed a fun green CUV, in euro market trim, and two 392 Chargers buried in the back. No Cadillac Escalade. No Audi Q5, 7, or 8 or SQ5. Toyota showed up. Subaru took advantage of a lot of space. Lincoln had an exhibit. Porsche, Range Rover, and a few others had literally two cars each, behind a faux hedge. I see more in the parking lot here in the nice suburbs on the school run, and the faux hedge is tone deaf. No selfies this trip. You could see a few electrics… the Thunderbird, er, Mustang (why not call it Thunderbird?) was nice. I drove a Taycan recently, but there wasn’t one there to compare. E-Tron ? No-Tron, MIA. The NY Auto Show has been a staple my entire life. Bring the glitz, show it all off with a bit of Magic, Disney style. Aspirational. Rows of folks who can’t afford the ride taking selfies in an S-Class or an BMW M… crowds around the Corvette… fantasy and fun. You could sit in all of the cars, next to each other, and do a real comparison. This? A hollow shell of what it used to be. Major players absent. Those that were there, phoned it in… on a bad cell connection. Stay home, do an off Broadway play, don’t bother. It’s sad. They didn’t even try… all of them.

    • 0 avatar

      @speedlaw, thank you for sharing your detailed and common sense review. Cadillac BTW was absent from SF Auto Show for last 6 or 7 years. I do not even remember when I saw Cadillac last time.

      • 0 avatar
        Jeff S

        Cadillac has also been absent from the Cincinnati Auto Expo for years as well. I like auto shows but with modern technology many potential buyers will do their research online.

    • 0 avatar

      Exactly! This has nothing to do with current conditions in NYC. The manufacturers aren’t making the effort for so little reward – especially when they can’t even produce the vehicles that generate actual excitement.

      Like Speedlaw, this was my annual tradition from about 1978 (in the old and long-gone NY Coliseum) to 2017. But each year in the 2010s it got worse as the Internet and more targeted events got better. Now there is little reason to go to NYIAS any more. Frankly I don’t know if the investment will be made in marketing to generate that enthusiasm again. Same for Detroit, which was IT 15 years ago. I am hopeful it’ll make itself known in other ways.

  • avatar

    We went to the Auto Show on Saturday and it was truly disappointing for me and the kids. Department of Corrections were more well represented with their electric vehicles than anyone. We did have fun on the way home picking out all the manufacturers that weren’t represented at the car show while we drove home on the LIE.

  • avatar

    I don’t understand why NY would be such a big show given that much of NYC doesn’t own a car, unlike say LA or DTW where it’s a necessity. That being said, how many of last years hot new cars are actually able to be obtained at MSRP or within 6 months? If I’m an auto exec I may want to leave some bullets in the chamber for when I can actually produce new or exciting cars and sell those Ecosports at MSRP for another year. It’s just frustrating and depressing how nothing is available

    • 0 avatar

      Have you ever really spent time in the NYC metro area outside of midtown Manhattan? It’s really not all that different from the rest of the U.S.

      Yes, most working people in Manhattan, Brooklyn and the Bronx don’t own cars. It’s expensive to insure and run, parking is sparse, and most people don’t need them. But areas like Same with eastern Queens and eastern and southern Brooklyn have high car ownership. We call then transit deserts, where subways don’t go, buses are unreliable, so people either get their own cars if they can afford it or rely on Lyft, sketchy dollar vans, etc.

      Then there’s Staten Island, which might as well be New Jersey, Westchester County or Long Island’s Nassau and Suffolk Counties. All of those areas are as car-dependent as Greater Los Angeles or any other spread-out, suburban area with a huge population.

      Finally NYC is rich. Wall Street, big media, finch, marketing, they’re all here. The number of 10-percenters living in Manhattan and Brownstone Brooklyn who own cars to show off or drive up to their weekend places would astound you!

      So yes, people from the greater NYC metro area have traditionally trudged to Manhattan for the auto show to see the latest and greatest. The NY auto show in the Javits Center was elbow-to-elbow for years, so someone likes cars and was going.

      Only now they don’t. I do think the time of the auto show has come and gone regardless of what big city, town or mall it’s held in. The Autoextremist, Sweet Pete DeLorenzo, has been pushing this narrative for years and it’s one thing I agree with. Through their non-participation in the big shows even prior to the pandemic, the automakers seem to agree as well.

      As for the lack of product right now, yes why pay to see what you can’t get? That is frustrating and depressing too.

    • 0 avatar
      Tim Healey

      My understanding is that despite NYC being a city that one can navigate without a car, the show still matters because a) many people in the region commute into the city from Jersey/suburbs/Long Island/CT, b) the city is the media capital of the US, so automakers can get press from the mainstream media and business media that they don’t get in Chicago or LA or, depending on the year, even Detroit and c) Because some NYC residents choose to keep a car, despite the cost and hassle. Not to mention that Manhattan or especially Midtown aren’t representative of the entire city — I’ve been to parts of the five boroughs that are a bit more car-friendly (ie easier parking). So the show does have reasons for importance even in a city that is so walkable/has an extensive subway system.

  • avatar
    SCE to AUX

    1. The internet killed the auto show – it’s that simple. There are no more surprises because the media (you) already told me everything I need to know. I used to go to auto shows to get some tactile experience with the product, but I’m not in the market now, anyway.

    So why should I go?

    2. Auto shows have dubious ROI, and ROI is king. 2b: Car ads have dubious ROI, and Tesla’s success with zero advertising gives pause to the legacy mfrs’ marketing teams who need to justify their paychecks.

    So why should the manufacturers go?

    • 0 avatar
      Tim Healey

      From what I hear, the OEMs, or at least the local dealers, still get a lot of sales leads during public days.

      But yeah, you’ve got a good point when it comes to ROI for the OEMs and media days.

    • 0 avatar

      When I was doing auto show planning 15-20 years ago, ROI was very evident. There were still good reasons for committing all those marketing resources. In 2022 even if supplies were normal, the need just doesn’t exist anymore. If I’m going to pay to go to a car show, it will be a classic vehicle gathering.

  • avatar

    Building on what everyone said above, I think what’s happening here is part of the trend when it comes to auto shows – they were getting more lame by the year, and that’s been going on for quite some time now.

    Here in Denver, most of the European and lux brands pulled out a few years ago, so for the low, low price of $20 (plus parking!), you could wait five minutes to go check out the new RAV4 (O, be still, my zooming heart!).

    COVID probably accelerated the process.

  • avatar

    To further echo the comments above, it’s kinda sad what’s happened to the NY Auto Show. Each year over the past decade it seemed like you’d spend more and more and see less and less. Coming in from NJ, whether I took a bus in or drove in and played the street parking roulette and walked about a mile to get to the Javits Center, it was expensive (let’s not even talk about the years I splurged and took the ferry over).

    It used to be packed, even if you went on Good Friday, or Easter Sunday some years; it was usually wall-to-wall with people. At least you had a chance to see basically every manufacturer, and some of the oddballs in the basement or on the main concourse. Now, I suspected as much when I decided not to attend this year: It wasn’t worth the effort to go and see a show that’s a shell of its former self. And this from someone who just missed his 1st show since he can remember, honest. I remember attending shows at the old NY Coliseum in Columbus Circle before the Javits Center was built. Strange times, indeed.

  • avatar
    pale ghost

    I was going to go but looked at their website which listed exhibitors and it did not include BMW, Mercedes, VAG, Volvo and others. Did I interpret it wrong and BMW was there? Auto shows are useful to me if only as a first cut in the selection process. For example if a car is an uncomfortable fit, I can cross it off the list with out having to find one at a dealer and endure the salesperson’s pitch. Also saves him/her an up on somebody who is not at the stage a serious prospect.

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