Category: Industry

By on February 20, 2021

Mercedes-Benz

Mercedes-Benz USA announced the elevation of Nicolette Lambrechts to vice-president and managing director of sales and marketing for Mercedes-Benz vans, effective May 1st. Underscoring the van life movement, sales, marketing, service, and parts for the entire segment is under Lambrechts’ purview.

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By on February 19, 2021

ford logo

It’s 10 p.m. Do you know where your Ford with Takata airbags is?

Ford needs to recall just 45 Takata airbags from 2004-2006 Rangers, but it lost track of which trucks have them. So it’s recalled just over 153,000 old Rangers instead, hoping that casting such a wide net will allow the company to find and replace the faulty airbags.

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By on February 19, 2021

Imagine for a moment you’re not a well-heeled connoisseur of expensive cars and high finance, and there’s not a Bentley Mulsanne and a Land Cruiser in your garage. Instead, imagine you have to buy one of the three cheapest sedans on sale in America in 2021.

Today it’s Buy/Drive/Burn meets Ace of Base.

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By on February 18, 2021

Automakers around the globe have been issuing warnings for weeks that the semiconductor shortage will eventually result in fewer cars and leaner profitability reports. But the absent chips are affecting just about every industry producing modern connected devices, creating fears that electronic prices could skyrocket as availability dwindles. Lockdowns effectively crippled semiconductor supply lines right as demand peaked and everyone is starting to get a little worried about how it’s going to impact production in other industries.

The White House is reportedly taking steps to mitigate the issue by tasking Brian Deese (Director of the National Economic Council) and Jake Sullivan (National Security Adviser) with coming up with a solution. It’s also asking embassies to assist chip suppliers around the world however possible and hopefully suss out a way to stop the global shortage. Meanwhile, Deese and Sullivan will be focusing the brunt of their efforts on Taiwan.

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By on February 3, 2021

Daimler had decided some serious changes need to be made before the end of 2021, including a name swap and separate listing for its commercial truck division. While the reason given was to better facilitate the company’s transition toward a “zero- emissions and software-driven future,” investors have been critical of Daimler’s share price after it cratered in March of last year. Though we would argue the bigger concern is the automaker’s lackluster (or absent) growth and declining revenue since 2018.

Regardless, CEO Ola Källenius believes continued changes to the firm’s corporate structure are the only way to go. By 2022, Daimler will simply be known as Mercedes-Benz and have spun off Daimler Trucks with its own listing on the Frankfurt stock exchange.

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By on February 3, 2021

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

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By on February 2, 2021

The Coalition for Sustainable Automotive Regulation (CSAR) is officially withdrawing from a lawsuit between California and federal authorities over the coastal state’s ability to establish its own emissions standards. California leadership had vowed to ignore the Trump administration’s proposed rollback and began making binding side deals with automakers (specifically BMW, Ford, Volkswagen, Volvo, and Honda) committed to adhering to the aggressive limits established under President Obama. Unfortunately, this ran the risk of undermining the revised national standards penned shortly after the United States became energy independent. It also set up the CSAR to embrace any entity that had views conflicting with California Air Resources Board.

Federal concerns were that the Golden State setting its own targets would butt heads with the relaxed national benchmarks and ultimately divide the U.S. market and may even influence the types of vehicles that were manufactured for all of North America. But the issue became moot once President Biden broke the record for executive orders by signing 22 in his first week. Predictably, the brunt of these were designed to instantly undo any actions taken throughout the duration of the Trump administration and included one directing the Department of Transportation and EPA to reconsider the 2019 decision to remove California’s authority to limit tailpipe emissions by April and revise the fuel-efficiency standards for automobiles by summer.

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By on January 28, 2021

GMC

The Detroit Free Press is reporting that General Motors is looking to be gas-free by 2040. Specifically, GM “aspires” to have light-duty vehicles in all global markets be zero-emission by 2035 and all products and plants be carbon-neutral by 2040.

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By on January 27, 2021

2020 Kia K900. Image: Kia

Say so long to the Kia Cadenza and K900 sedans.

Cause of death: Poor sales secondary to the crossover craze and the existence of the Genesis luxury brand.

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By on January 26, 2021

BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.

Marketing departments always know what they’re doing, right?

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By on January 26, 2021

Joe Biden. Shutterstock.com/lev radin

We asked you a bit ago what the Biden administration might mean for the automotive industry.

We now have a partial answer.

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By on January 25, 2021

Mitsubishi has an important product debut coming up: the all-new 2022 Outlander three-row crossover. In what will be the fourth-generation Outlander since 2001, the 2022 model ditches Mitsubishi’s ancient GS platform the Outlander has used since 2007 and sees a migration over to the same platform as the Nissan Rogue.

I think this is the beginning of the end for Mitsubishi in North America.

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By on January 22, 2021

F-series

The most popular car for 2021 isn’t a car at all, it’s the Ford F-series pickup. Among the top 10 most popular cars, the Silverado and the Tacoma, both trucks, join the F-150.

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By on January 13, 2021

Rare Rides has covered earlier variants of the Taurus twice in prior entries, with a sparkling SHO from 1990 and the one-off Sable cabriolet from 1989.

Today we go further back in history, and look at an excellently preserved 1987 Taurus LX.

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By on January 13, 2021

 

 BrightDrop

General Motors has rolled out BrightDrop, moving them further into the business of first-to-last-mile products, software, and services for delivery and logistics.

“BrightDrop offers a smarter way to deliver goods and services,” said Mary Barra, GM Chairman and CEO.

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