By on June 15, 2022

We pick up our Cruise-O-Matic automatic transmission coverage again today, as Ford’s first mass-produced gearbox found its stride in the Fifties. As consumers turned toward automatic transmissions in their two- and four-door domestic iron, they also turned toward more powerful V8 engines and big chrome bumpers and tail fins. Detroit’s manufacturers had to respond, and Ford’s answer was a second-generation Ford-O-Matic, the FX and MX. Both transmissions were marketed under the new Cruise-O-Matic moniker, while a new generation two-speed auto became the bargain basement Ford-O-Matic.

As we discussed in our last entry, in 1957 and 1958 Ford offered fiddly Keyboard Control. The whiz-bang new feature meant the Cruise-O-Matic was operated by confusingly marked dash-mounted buttons on select Mercury vehicles. And while Keyboard Control was limited to Mercury, an even worse version of the same idea was reserved for Edsel.

Ford was determined from the early part of the Fifties that it could one-up General Motors with a new brand of car. The new brand would look different, have different features, and a unique model range all its own that was “independent” of Ford-Lincoln-Mercury. The end result of those ideas was Edsel, which we’ll cover separately in Abandoned History.

The new and crazy-looking Edsel cars debuted for the 1958 model year and offered a variation on the Keyboard Control idea on offer at Mercury. It was the wave of the future, and it was called Teletouch! While you might expect Ford simply ported the Keyboard Control onto Edsels, not so.

Keyboard Control used simple mechanical activation and was implemented in the dashboard of Mercury’s vehicles. Teletouch was a powered electro-mechanical system and was added to the center of Edsel’s steering wheels. So while the two systems requested the same actions of the Cruise-O-Matic transmission, they worked very differently.

Teletouch was part of Edsel’s attempt to market its way into relevance. The new button system was promoted as the future of the personal automobile, where the steering wheel became the central focus not only of driver attention but of the vehicle’s controls. Teletouch buttons were placed in the middle of the steering wheel; in theory, advantageous since they were in plain sight of the driver. Additionally, less of the dashboard was obscured when ye olde bulky gearshift selector was removed.

Contrary to the confusing labels of Keyboard Command, the Edsel Teletouch was straightforward: P, R, N, D, L, in that order. Drive was further explained as “Dr,” and Low was “Lo.” The button arrangement was immediately turned into a festive and creepy face mask for dealers to (presumably) wear and give to interested customers.

Edsel hyped Teletouch in its marketing and made it standard on the upmarket Corsair and Citation. The unsafe and ancient standard gear level remained an option for Edsel’s wagons, as well as the Pacer and Ranger.

Almost instantly, Teletouch ran into issues. Owners and the media thought it was distracting, and contrary to the natural motion they were used to with a column-mounted gear lever. Drivers were also used to horn functionality of the center of the steering wheel, and in emergency situations sometimes slammed the Teletouch with a hand or fist. Those events seldom led to the selection of a different gear but did sometimes damage the Teletouch button panel. In a win for the driver, the Teletouch pod was stationary and did not turn with the wheel.

Aside from the location and usage issues, the mechanical execution of Teletouch was also unsuccessful. The system required a servo motor to translate a driver’s instructions to the transmission. The motor was located between the Cruise-O-Matic’s bell housing and the exhaust and hung above the road. The motor was accompanied in that hot, dirty, and exposed location by wires and relays.

Unsurprisingly, the location of the Teletouch electronics meant transmission operation proved unreliable. All fault lay with the servo and its related components, as the stationary steering wheel buttons themselves were reliable. The buttons included an inhibitor switch for their activation that worked with fluid pressure, so a different gear could not be selected accidentally at speed. But it was not fool-proof: If Neutral was pressed first the hydraulic pressure was removed from the inhibitor switch, and Reverse or Park could then be selected. Such action leads to a broken parking pawl, a big crash, or both.

Like Edsel itself, Teletouch was not long for the world. It was used only in 1958, and in 1959 the feature was cut along with part of the Edsel lineup.  And around the time Teletouch was about to become the scourge of Edsel, Russian automaker GAZ was in development of an automatic transmission for its new vehicles.

As we learned last time, Ford and GAZ had a formal relationship in the Twenties and Thirties. The first vehicles GAZ produced were licensed Fords. After that, the company took Ford’s Model A in a truck direction and then branched out into a lineup of its own cars. By the Fifties, the company was Russia’s premier automaker, with a lineup of off-road passenger cars, utilitarian trucks, and executive luxury cars for the communists who did not believe in being executive or luxurious – until they did.

In the Fifties, part of Russian luxury meant an automatic transmission. GAZ sought to add an automatic to the new GAZ-21 Volga midsize executive sedan (1956-1970) and to the GAZ-13 Chaika (1959-1981), the most luxurious car the company had ever produced. The Chaika (“seagull” in Russian) was a replacement for the first luxury car GAZ ever made, the American-looking GAZ-12 ZIM.

GAZ did a little investigation into automatic transmissions on offer at western automakers and decided the two-speed Ford-O-Matic and three-speed Cruise-O-Matic were the best. Then GAZ set about engineering their own copy and adding Russian spice to the existing Detroit flavor.

GAZ switched the Ford transmissions over to metric components so they’d be easier to manage. And both versions of the automatic received a new parking brake design that worked with a centrally-located drum between the bell housing and driveshaft. Ford’s parking brake grabbed the rear wheels. The GAZ setup meant a parking pawl was unnecessary and saved money.

For the lesser Volga, GAZ swapped the torque converter for an air-cooled version and then paired it to a 2.5-liter inline-four that was good for 65 horsepower. The Volga used a column shift, and drivers put it in H. Volga called its Ford-O-Matic take a three-speed, even though it operated in only two gears in Drive, like the actual Ford-O-Matic. The transmission was re-geared for Volga use.

The Volga automatic was not a hot seller and was discontinued within two years. The transmission was considered too difficult to maintain for the average driver, as few service stations could work on automatics and there was a general shortage of transmission oil. Less than 800 were made, and a conversion to manual transmission motivation was a common occurrence.

Cruise-O-Matic was the starting point for the luxurious Chaika limousine, and given the car used a 195-horse 5.5-liter V8 (of GAZ design) it required a bit less adaptation work than on the Volga. GAZ implemented a dashboard push-button shift like the Americans used at the time, and the Chaika even wore American styling. The transmission operated like a regular Cruise-O-Matic but was again geared to suit the Chaika’s smooth sailing requirements. GAZ left in a liquid cooling system for the transmission given all the power and torque.

The Chaika was available only with the GAZ-Cruise-O-Matic, and never built with a manual. There were not any proletariat maintenance concerns, as the Chaika was delivered only to state officials and never sold privately. With limited changes, the Chaika existed in its Fifties guise through 1981.

In the early Sixties, GAZ took the 5.5-liter and the three-speed Ford copy and put both into a midsize Volga. The creation was known as the GAZ-23, and the unassuming sleeper sedan was delivered in limited numbers to the KGB’s ninth directive. The 23 was mostly used as a speedy escort vehicle in personal security operations.

It’s a bit unclear just how long GAZ vehicles relied on the Cruise-O-Matic copy for their motivation, but it’s safe to assume it was at least through part of the Eighties, even outside the Chaika. We’ll return to domestic affairs next time, and discuss the Cruise-O-Matic’s transition into a C.

[Images: Ford, GAZ, YouTube]

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27 Comments on “Abandoned History: Ford’s Cruise-O-Matic and the C Family of Automatic Transmissions (Part III)...”


  • avatar
    Art Vandelay

    It has been 4,907 days since the Gators won a football national championship.

  • avatar
    Lou_BC

    I guess “step on the Gaz” would mean something totally different there?

    Even back then, people did not like push button shift controls.

    • 0 avatar

      It’s surprising they’ve returned today.

      https://lh3.googleusercontent.com/proxy/1TAA-qLMmKUUq6L5j1hxe2EyJpQucVcdeuSZ89sfUt4rok1anPJgiIimZ0bVEPzexCsJ13L0m8D_30ec9aF6CK-Bn1nGeWGb0YSaeKHhUKLIQBQ5fC9C4aDwEfm26EUHOLBdcmUTmMWutr-Vupq7RbyDPIqp3dgYrEfbUc1tM-Sgqkut_w

    • 0 avatar
      Lorenzo

      People aren’t crazy about shifting with knobs either. For adjusting volume or bass, they’re okay, better than a slide, but a red-blooded American driver wants to grab a stick to shift, whether on the floor or on the column, but not on the instrument panel, and drivers in other countries want the same.

      • 0 avatar

        In other climate change conscious countries, like China and France, people made a transition to EVs and do not care about shifting gears anymore. Air polluting Americans as usual are far behind and are cursed to switch gears for eternity.

  • avatar
    Jeff S

    What’s old is new again.

    • 0 avatar
      Lorenzo

      “Those who do not remember the lessons of history…”.

    • 0 avatar
      MRF 95 T-Bird

      When I saw that the now discontinued Continental and MKZ did away with a shifter and went for a row of PRNDL buttons along side the console I thought it’s the modern version of the 50’s Lincoln.

      • 0 avatar
        bunkie

        I will never understand why the buttons on the MKZ garner so much negative response.

        They took me all of one minute to get used to and I really appreciate the advantages: No stupid, space-hogging shifter and the bonus of usable space under the console. A plus is that the buttons are in plain sight.

        The very notion of an automatic shifter made to look like that of a proper manual has, always, seemed to be a cruel joke, especially in cars with some notion of a sporting nature.

      • 0 avatar
        bunkie

        I will never understand why the buttons on the MKZ garner so much negative response.

        They took me all of one minute to get used to and I really appreciate the advantages: No stupid, space-hogging shifter and the bonus of usable space under the console. A plus is that the buttons are in plain sight.

        The very notion of an automatic shifter made to look like that of a proper manual has, always, seemed to be a cruel joke, especially in cars with some notion of a sporting nature.

  • avatar
    wjtinfwb

    Acura/Honda must have hired a few cast-off Ford engineers for the pushbutton transmission controls on their latest offering. Our MDX requires the push of a button to engage reverse, pushing a separate, different button to engage drive and a third button for park. If you’ve been driving for a long time this is totally non-intuitive. I prefer a standard console lever, and have gotten used to the knob in some Stallantis and Ford products but the buttons should be reserved for radio stations and A/C controls and stick with widely-accepted standards for drive controls.

    • 0 avatar
      sgeffe

      At least the Reverse “gesture” is different, pulling back on a toggle instead of pushing a button down. 2019 Accord Touring 2.0T with the 10-speed slushbox, including the pushbutton shifter.

      I almost always simply shut the power off, which puts the transmission in Park. I have to be careful if I’m driving another car with keyless ignition, though, as I discovered last summer when I had a 2021 Accord Sport SE as a rental, and it took me a half a second to realize that the car was still in gear after I shut it off. (Presumably Honda CVTs have electronics between the standard shift lever and the transmission itself, but you still have to put the lever in Park when you leave the vehicle.)

    • 0 avatar

      ” I prefer a standard console lever”

      Then why you bought Honda?

  • avatar
    Jeff S

    With shifting being less mechanical and more electrical more manufacturers will eliminate the standard console shifter to save console space and to save costs. A dial is less expensive than a shifter. This is true with the parking brake that no longer is mechanical but electrical so the manufacturers eliminate the emergency brake pedal or the brake lever. Less moving parts and more chips. I miss the shift lever but I am getting use to the dial.

  • avatar
    indi500fan

    That shifter system was a pretty ambitious mechatronic design. But understandable why it didn’t stay in production very long.

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