Category: Mercury

Mercury Reviews

Mercury, an automobile marque of the Ford Motor Company, was founded in 1939 by Henry Ford's son, Edsel. The goal was to produce entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles. Mercury was its own division at until 1945 when it was moved into the Lincoln-Mercury Division. Ford's hope was that the brand would be known as a "junior Lincoln", rather than an upmarket Ford.
By on June 3, 2019

1978 Mercury Zephyr Z7 in California wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsIn between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.

Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. Read More >

By on May 28, 2019

The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).

Read More >

By on April 1, 2019

1952 Mercury in Denver wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsOrdinary family sedans of the 1940s and 1950s look cool and everyone claims to love them, but the sad reality is that hardly anyone with the time, money, space, and skills to restore an old Detroit car bothers with the postwar four-doors. I see 1946-1959 American sedans, mostly in pretty solid condition, with depressing regularity in the big self-service wrecking yards I frequent, and this ’52 Mercury in Denver is the latest one. Read More >

By on September 11, 2018

Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.

What will it be — the Chrysler, the Mercury, or the Buick?

Read More >

By on August 27, 2018

1983 Mercury Lynx wagon in Arizona wrecking yard, LH front view - ©2018 Murilee Martin - The Truth About Cars
Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. Read More >

By on August 22, 2018

What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?

This. Presenting the 2008 Edsel Citation:

Read More >

By on June 27, 2018

Image: GMC Safari GTIn last week’s Crapwagon Garage QOTD, we combined truck and station wagon to create an SUV, picking five winners. In part VII of the series, we’ll combine truck and station wagon a bit differently and end up with a van.

That’s right, it’s time for some #vanlife (ugh). Car-based minivans also apply, so we’re not limited to things like the sweet Safari GT above.

Read More >

By on March 19, 2018

Image: 1976 Mercury Grand Monarch GhiaOur own Sajeev Mehta pointed out this grey brougham box the other day. He always keeps his ear to the pulse of the Internets for any old Ford, Ghia, or Ford Ghia vehicles which come up for sale.

It’s luxury and elegance on a Grand level! Come have a look.

Read More >

By on February 26, 2018

Image: 1994 Toyota PreviaWhen the Picture Time post for the Villager Nautica went up on these pages last year, the idea for this particular edition of Buy/Drive/Burn was already on my mind. In fact, in the big list of trios I keep for this series, this one has always been at the top of the list.

The year is 1994, and you’ve got a luxury minivan to set alight.

Read More >

By on February 5, 2018

Image: 1983 LINCOLN QUICKSILVER GHIAToday’s post serves as a couple of milestones at TTAC (for me, anyway); 200 articles written, and a year of Rare Rides. Since I did not plan this in any way or think about it in advance, I thought we might make this post a bit special. Bringing us back to the very first Rare Rides entry of one year ago, we have another concept car Ghia designed for Ford which never saw the production green light.

Presenting the 1983 Lincoln Quicksilver.

Read More >

By on January 15, 2018

1995 Mercury Tracer in Colorado Wrecking Yard, RH front view - ©2017 Murilee Martin - The Truth About Cars
Kicky appearance packages and vivid colors were all the rage among Detroit makers of cheap econoboxes during the late 1980s through middle 1990s, and so it became necessary for the Dearborn masterminds to create a Mercurized Ford Escort that would enthrall younger car shoppers. Thus was the Mercury Tracer Trio born. Here’s a screaming purple ’95, spotted in a Denver self-service yard. Read More >

By on October 30, 2017

Image: 1983 Ford EXPGreat handling, two seats, sporty styling, and coupe lines. No, we’re not talking about a Corvette Z06, because it’s another Malaise Day here at Rare Rides — and our topic of discussion is a shockingly orange Ford EXP.

I always thought those letters stood for EXtra Powerful, but maybe I was wrong. Let’s find out.

Read More >

By on August 28, 2017

Image: 1985 ASC McLaren Capri Convertible, image via seller

Last time on Rare Rides we featured a V8-powered American muscle car that started out as a coupe and had the roof removed by an aftermarket company. Opinions of the Callaway Speedster were mixed, ranging from “meh” to “1990s meh.” So for this Rare Rides entry, we are doing something completely different following the exact same formula, executed in a different way.

It’s a very special Mercury, at a much lower price point. McLaren anyone?

Read More >

By on June 14, 2017

1991-ford-taurus-sho-beige-front-quarter

It’s been a couple of weeks since we took a stroll down memory lane together. I asked you in May about the worst car you could recall in your high school parking lot. The incoming responses made it seem like our enthusiast B&B members were often aware they were the winner of the bad car blue ribbon in school. That speaks to our level of enlightenment and self-awareness. Think of how many people go through life not ever realizing how bad their cars are.

For today though, we run away from the rust buckets and 75-horsepower Malaise Wonders. I want to hear about the most awesome car in your high school lot.

Read More >

By on May 3, 2017

Mercury Villager Nautica, Image via Ford

I’m back again. Shortly after today’s QOTD about special editions went live, I received an email back from a kind contact at Ford. She provided me with the press photos of the Mercury Villager Nautica I had requested. Since they’re so nice, and you probably haven’t seen them anywhere else, it’s Picture Time.

Feast your eyes on this tasty minivan.

Read More >

Recent Comments

  • Art Vandelay: I understand Tariffs and frankly as they have been proposed, I’m ok with paying them. The...
  • Art Vandelay: “Colin Powell’s speech to the UN was weaksauce that they used to justify sending my friends to...
  • mcs: “drivers are often stuck waiting while their car recharges” That’s totally untrue. Often is...
  • Art Vandelay: When the idea of doing as you describe and sending them to sanctuary cities was discussed, the leaders...
  • ravenuer: It’s interesting that immediately following this article is a T-Mobile ad completely in Spanish....

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States