 |
Mercury ReviewsMercury, an automobile marque of the Ford Motor Company, was founded in 1939 by Henry Ford's son, Edsel. The goal was to produce entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles. Mercury was its own division at until 1945 when it was moved into the Lincoln-Mercury Division. Ford's hope was that the brand would be known as a "junior Lincoln", rather than an upmarket Ford. |
With all the generations of the Cougar that Mercury sold, from the Mustang-based ’67 through the Mondeo-based ’02, which one sold the best? That’s right, the rococo Thunderbird-sibling 1977-1979 models, and most of them were luxed-up XR-7s.
Yes, the Man’s Car, slathered with chrome and vinyl and menacing feline-themed badging, proved to be the ideal machine for the Disco Period of the Malaise Era, and I’ve found this well-preserved ’79 in a Northern California self-service yard. Read More >
With minivan sales in decline and the Mercury brand itself locked in a death spiral, the bosses in Dearborn decided to create a Mercury-badged version of the Ford Freestar: the Monterey. No, not this kind of Monterey, which sought slightly devilish middle-managers with a sense of style as potential buyers, but an option-loaded and sensible family hauler for the 21st century.
Sales of the 2004-2007 Monterey started off weak and then bombed miserably, to be followed by the disappearance of Mercury itself by 2011. Here’s a rare example of this forgotten-but-interesting vehicle, found in a Denver self-service wrecking yard. Read More >
In between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.
Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. Read More >
The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).
Ordinary family sedans of the 1940s and 1950s look cool and everyone claims to love them, but the sad reality is that hardly anyone with the time, money, space, and skills to restore an old Detroit car bothers with the postwar four-doors. I see 1946-1959 American sedans, mostly in pretty solid condition, with depressing regularity in the big self-service wrecking yards I frequent, and this ’52 Mercury in Denver is the latest one. Read More >
Today’s Buy/Drive/Burn setup comes to us via commenter 87 Morgan, who suggested the trio a while ago. For consideration today: Malaise Era transportation for upper middle-class families. These gigantic wagons served as family haulers before the minivan came along and ripped the sculpted carpet from under their feet.
What will it be — the Chrysler, the Mercury, or the Buick?
Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. Read More >
What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?
This. Presenting the 2008 Edsel Citation:
In last week’s Crapwagon Garage QOTD, we combined truck and station wagon to create an SUV, picking five winners. In part VII of the series, we’ll combine truck and station wagon a bit differently and end up with a van.
That’s right, it’s time for some #vanlife (ugh). Car-based minivans also apply, so we’re not limited to things like the sweet Safari GT above.
Our own Sajeev Mehta pointed out this grey brougham box the other day. He always keeps his ear to the pulse of the Internets for any old Ford, Ghia, or Ford Ghia vehicles which come up for sale.
It’s luxury and elegance on a Grand level! Come have a look.
When the Picture Time post for the Villager Nautica went up on these pages last year, the idea for this particular edition of Buy/Drive/Burn was already on my mind. In fact, in the big list of trios I keep for this series, this one has always been at the top of the list.
The year is 1994, and you’ve got a luxury minivan to set alight.
Today’s post serves as a couple of milestones at TTAC (for me, anyway); 200 articles written, and a year of Rare Rides. Since I did not plan this in any way or think about it in advance, I thought we might make this post a bit special. Bringing us back to the very first Rare Rides entry of one year ago, we have another concept car Ghia designed for Ford which never saw the production green light.
Presenting the 1983 Lincoln Quicksilver.
Kicky appearance packages and vivid colors were all the rage among Detroit makers of cheap econoboxes during the late 1980s through middle 1990s, and so it became necessary for the Dearborn masterminds to create a Mercurized Ford Escort that would enthrall younger car shoppers. Thus was the Mercury Tracer Trio born. Here’s a screaming purple ’95, spotted in a Denver self-service yard. Read More >
Great handling, two seats, sporty styling, and coupe lines. No, we’re not talking about a Corvette Z06, because it’s another Malaise Day here at Rare Rides — and our topic of discussion is a shockingly orange Ford EXP.
I always thought those letters stood for EXtra Powerful, but maybe I was wrong. Let’s find out.
Last time on Rare Rides we featured a V8-powered American muscle car that started out as a coupe and had the roof removed by an aftermarket company. Opinions of the Callaway Speedster were mixed, ranging from “meh” to “1990s meh.” So for this Rare Rides entry, we are doing something completely different following the exact same formula, executed in a different way.
It’s a very special Mercury, at a much lower price point. McLaren anyone?
Recent Comments