Used Car of the Day: 1969 Mercury Cougar Eliminator

Tim Healey
by Tim Healey

We're going full muscle car today with this 1969 Mercury Cougar Eliminator.

As a child of the '80s and '90s, I grew up with angular Euro-inspired Cougars. Those cars were fun in some ways, but there is something about a big, strong muscle car with the long hood and short deck.

This one was originally a Hertz car -- a numbers-matching Rent-a-Racer that is one of 101 built.

Our seller says it has been cleaned and tuned up within the past year and the mileage is just 23,000.

Under the hood is a 351 V8 that pairs to an automatic transmission. There's a 3.0 rear axle out back.

This one has a factory power sunroof, power steering, and power front brakes.

This is a pretty rare car that's apparently in pretty good shape, so it's priced accordingly at $65,000. This car is based in California.

Click here for more.

[Images: Seller]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at He also worked as an industry analyst at Mintel Group and freelanced for, CarFax,, High Gear Media, Torque News,,, among others, and of course Vertical Scope sites such as,, and He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 38 comments
  • Jbltg Jbltg on Jun 05, 2024

    This example seems to be something that should be sold through a fancy auction house, assuming it is what the seller says it is.

    I was a kid in 1969 and was very much aware of the muscle cars of the time, but do not remember this one. Cougars always had an extra measure of cool, as Arthur Dailey notes.

  • Eric Eric on Jun 05, 2024

    I sincerely doubt the mileage claim. After being sold by Hertz in 1970 or 1971 it still only has 23k miles? Doubtful.

  • ToolGuy Learn to drive, people.
  • Corey Lewis I saw a TVR Griffith 500 (mfd 1990-2002) back in June 2014 at the Ault Park Concours, in a side parking lot. It had plates on it, but was MUCH too new to be in the US, especially so as the 500 was a later model 1993+. Luckily I took pics as proof!
  • Bd2 This is when BMW started to go downhill design-wise...
  • Jalop1991 "...their resale value to be in par with a 80's GM diesel wearing a Yugo badge." Those words, sir, paint a picture.
  • Wjtinfwb "If I had asked idiot traitors what they wanted, they would have said faster horses".... What they wanted, vs. what they'll actually pay for are clearly two different things. It's not hard to want the vision of EV's the Biden admin sold everyone; inexpensive, fast charging with long-range, charging on every corner, minimal impact on the environment. The government delivered none of that. They threw automakers under the bus at the last minute after many of them made huge investment in tech, plants, R&D. Then Biden and his hapless bunch just walked away, built no charging stations, no support for natural resources and doubled down by stoking the labor fires increasing automakers costs substantially. EV's are absurdly expensive for the utility they provide and time is demonstrating their resale value to be in par with a 80's GM diesel wearing a Yugo badge. Sorry, it's not the consumers job to make a fairy tale come true. Making and selling cars is extraordinarily capital intensive, the automakers aren't throwing good money after bad betting on a senile old man who has delivered on none of his promises and is rapidly making himself irrelevant in the national conversation.