Kia EV6 Images Released Among Flurry of Marketing Speak

Tim Healey
by Tim Healey
kia ev6 images released among flurry of marketing speak

Kia is planning on launching the EV6 sometime this month, and as a tease, the brand dropped some images to go along with a bunch of marketing speak about design philosophy.

The company is using the phrase “Opposites United” to describe its overarching design philosophy, and for the EV6, it will use five “pillars” called “bold for nature”, “joy for reason”, “power to progress”, “technology for life”, and “tension for serenity.”

The press release goes on to describe each in a mish-mash of buzzwords that probably sounded great to some higher-up but gives us no real clarity on what any of it means.

I’ll try, though. The first pillar seems to relate to exterior design and connections to shapes seen in nature, the second seems to suggest Kia will create a fun experience for buyers via color choice while also trying to influence customers’ moods (presumably in a good way), the third implies that Kia will attempt to build off past successes, the fourth is about Kia using all sorts of new tech to wow buyers, and the fifth acknowledges the contrasts inherent in design.

I think I got that right. Google Translate still hasn’t added a “marketing BS to English” feature as of yet.

Maybe a couple of quotes from Kia will clear it up.

“EV6, as the first dedicated Kia EV, is a showcase of human-centered, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Center. “With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”

“We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the center of what we do and influencing every decision that we make,” Habib said.

If that doesn’t help, we at least have pics to gawk at.

Our initial take is that the EV6 is next in a line of current or upcoming EV crossovers with sleek exterior lines and minimalist interiors. Attractive, though not quite so sexy as to turn many heads.

Or, put another way – naturally bold with reasonable joy while presenting progressive power and including technology for life, all in a design that exudes serenity despite tension.

[Images: Kia]

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  • 28-Cars-Later 28-Cars-Later on Mar 15, 2021

    Stellantis has no positions in China and their Peugeot/Opel side of the house no doubt has Europe covered for whatever the EU politburo has in mind. What will happen is the Stellantis board will leverage the Chrysler brands in North America as profit centers as FCA did and as needed will introduce whatever EV is required but to the bare minimum because they simply won't be profitable in USDM (short of unforeseen geopolitical events). GM is more a PRC company at this point than an "American" one so long as their products are profitable in PRC, they will continue to sell things mainstream like the Bolt likely at a loss and perhaps niche things like the Hummer EV at profit. GMNA will likely overall be profitable though because of the truck lines which will not be challenged, so I don't think they are very worried about the next three to four years (GM sold its Opel operations and its European presence is minimal I imagine because it cannot profit there). Ford is the one most at risk IMO. Ford's presence in China is minimal, Ford Europe's sales were down 26.8% in 2020 (and it just announced its going full EV in 2030), and Ford as a whole in more recent years has relied on F-Series for something like 90% of its profits. Unless the F-150 EV sells very well and sells *profitably*, I'd say they are in trouble mid term. Should this occur, I believe they will continue to rely on conventional F-Series sales until they figure something else out. I also believe they will pretend the Mock-E never happened unless it is somehow a smash success, they would have been much wiser to introduce the trial balloon model as a "Edge EV" with less fanfare. In this way if it became a hit they could promote the hell out of it and if not, it was never something you pushed hard to try to create fans (and enemies) out of it - it could have gained those on its merits instead of propaganda and agitprop.

  • Inside Looking Out Inside Looking Out on Mar 15, 2021

    I don’t like the shape of steering wheel. Now all Kia needs to do is to start building Gigafactories with LG or Samsung or SK. Then it becomes the new Standard of the WORLD, at least in eyes of TTAC.

  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.
  • El scotto Never mind that that F-1 is a bigger circus than EBFlex and Tassos shopping together for their new BDSM outfits and personal lubricants. Also, the F1 rumor mill churns more than EBFlex's mind choosing a new Sharpie to make his next "Free Candy" sign for his white Ram work van. GM will spend a year or two learning how things work in F1. By the third or fourth year GM will have a competitive "F-1 LS" engine. After they win a race or two Ferrari will protest to highest F-1 authorities. Something not mentioned: Will GM get tens of millions of dollars from F-1? Ferrari gets 30 million a year as a participation trophy.