Dakota Reborn: Stellantis Gives Dealers a Glimpse of Its Upcoming Midsize Truck

Chris Teague
by Chris Teague

Automakers often invite dealers to view unreleased future products to give them an idea of what’s coming and to drum up interest in the brand. Mopar Insiders reported that Stellantis recently held its annual Dealer Business Meeting in Las Vegas and took the opportunity to show off dozens of upcoming vehicles, including a new midsize truck from Ram.

There hasn’t been a midsize truck in the Dodge/Ram universe in more than a decade after the Dakota disappeared in 2011. Though the truck dealers saw during the meeting wasn’t a production-ready model, officials said the model is designed for North America and noted that it took cues from Ram’s Revolution electric concept truck.

Though some midsize trucks, such as the Ford Ranger and Chevrolet Colorado, offer work-site appeal, Ram’s electric truck will be more of a lifestyle vehicle. Dealers reported that it features distinct Ram styling but is sportier in shape and not as rugged. 

Ram will lean on the Stellantis STLA Large platform for the truck, which also underpins the Dodge Charger Daytona concept and the Jeep Recon EV. The automaker also confirmed that the upcoming Charger would be a four-door vehicle and said that it would be offered with a range of gas engines on top of the electric powertrain. 

[Image: Stellantis]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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7 of 32 comments
  • David S. David S. on Mar 28, 2023

    "Stellantis" a woke company showing off evil ICE trucks!?! Bernie Sanders is having a stroke!!

  • Arthur Dailey Arthur Dailey on Mar 28, 2023

    I meant the grille and the profile along the passenger area. Look closely and it is reminiscent of the Journey.

  • Jimbo1126 Jimbo1126 on Mar 28, 2023

    Not sure how Maverick's sales are (I really should keep up) but the Santa Cruz is currently bombing in showrooms across the country. YMMV.

    • Don't Don't on Apr 17, 2023

      It's much more $ than the Maverick and Hyundai doesn't have a dedicated PU demographic. Honda didn't either but Ridgeline is much more capable.

  • Donald Donald on Mar 28, 2023

    All I know is my 1999 Dodge Dakota RT is pure entertainment !!!