Ford Just Gave the Bronco Sport a Significant Price Cut

Chris Teague
by Chris Teague

The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right. It’s also surprisingly affordable for what it brings to the table, and a new report from CarsDirect suggests it’s about to get even less expensive.

The publication uncovered a letter to dealers that outlines price cuts for the 2024 Bronco Sport, bringing prices down by close to $2,000 for some configurations. Pricing now starts at $29,795 before fees, $1,435 less than before. Two other trims, the Heritage Edition and Free Wheeling models, got $1,335 price cuts to a starting price of $32,365 for the former. Ford slashed prices on the Outer Banks variant by $1,980, giving it a $33,935 MSRP.

There weren’t many updates to the Bronco Sport for the 2024 model year. The Free Wheeling trim debuted, while the Outer Banks and Badlands trims picked up a new leather-wrapped steering wheel.

Powertrain options remain unchanged, with the turbocharged 1.5-liter three-cylinder holding as the entry-level mill. It makes 181 horsepower and 190 pound-feet of torque, while the available turbocharged 2.0-liter four-cylinder produces a healthier 250 horsepower and 277 pound-feet of torque. Both pair with an eight-speed automatic transmission and standard four-wheel drive.

Ford’s price cuts are a welcome change at a time when most vehicles become more expensive by the year. While it’s not a raging off-roader, it’s also refreshing to see a solidly capable SUV on sale for less than $40,000. That’s especially true when the automaker dropped the base trim of the larger Bronco, driving the starting price to more than $41,000.

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 26 comments
  • 28-Cars-Later 28-Cars-Later on Apr 15, 2024

    "The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right"

    No it's not.

  • ToolGuy ToolGuy on Apr 19, 2024

    TG likes price reductions.

  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.