Ford Revises Dealer EV Requirements

Matthew Guy
by Matthew Guy

In what could be a tacit admission the transition to electric vehicles is going approximately as smoothly as a Michigan secondary road, it is being reported that suits at the Blue Oval are rolling back some of the requirements demanded of dealers in order to shill EVs to customers.

According to those in the know at Automotive News, Ford is slashing the required dealer training on electron eaters in half, while also cutting the number of EV chargers a retailer must install. As an example, storefronts popping for the so-called Certified Elite badge of honor now need only install a trio of Level 2 chargers instead of the previous suggestion of five. As well, the requirement of building a burly Level 3 DC fast charger sometime before 2026 has been removed from the agreement altogether. 

Meanwhile, dealers fronting for mere Certified (sans Elite) status are on the hook for just two Level 2 chargers, again down from the previous watermark of five. Deadlines for the work to be completed in either case has been pushed back to the end of next June. Supply chain and infrastructure problems are being blamed for the changes.

Of course, our readers in the B&B know the difference. These alterations smack to high heaven of dealer pushback, showing up in the form of loud declarations from Dealer Principals to Area Managers about cost, timing, and color of the showroom tiles. In fact, over two dozen dealers in the state of Illinois successfully pursued a legal case in which they argued the old program violated state franchise laws. As anyone with half a brain would expect, many complaints were lodged about the cost of Level 3 chargers, most of which can recharge an EV in jig time but can hoover up a six-figure invoice without blinking. Dealers apparently argued that slow Level 2 chargers were more than sufficient to keep new EVs full of juice for test drives. 

It is worth noting that Level 2s are widely available from a host of different providers – both for commercial and residential installations – and are popping up quicker than kudzu in Kansas. Alert readers will also question how much language is in these agreements requiring dealers keep the chargers in good working order after installing them. If that caveat is not present, there’s every chance in the world those chargers - placed by unwilling dealers who also surely complain about giving away free electricity – will be deader than disco in no time.

[Images: Ford]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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5 of 22 comments
  • Ras815 Their naming scheme is almost as idiotic as having a totally separate Polestar brand for EVs that look exactly Volvos. But you can tell it came from the same idiocy.
  • Dukeisduke "The EX naming convention is used for the automaker’s new and upcoming EVs, the EX30 and EX90."Only upcoming when they can figure out the software.
  • SCE to AUX I've always said that consumer/business pressures will reign in government decrees, as they have in the past in places like California. That state has moved the goalposts many times for "ZEV" mandates.But the problem is the depth of politicization of the EPA. Mfrs need continuity and long-term commitment to requirements, not living on a 4-year political cycle of who's in the White House and Congress. Your President - whomever that is - isn't going to be around forever.Ironically, backing off the gas means handing a greater lead to Tesla, Rivian, and Lucid, (and possibly H/K/G). The whiners have begun heavy investments whose ROI will be extended by years, and their EV sales will reduce even further.It's like the coach granting his players less practice time because they're tired, while the other team stays fit - that's how you lose the game.
  • Dukeisduke The administration is slowly dribbling out details of the change - it's like they don't want to piss off environmentalists, the auto manufacturers, or the UAW. John McElroy covered this very well in today's installment of Autoline Daily: AD #3751 - 2024 U.S. EV Sales Could Grow 43%; China Price War Spreads To ICE; U.S Vehicles Biggest Ever, Also Lowest CO2 - AutolineAlso, even though vehicles in the US have gotten larger, heavier, and more powerful (thanks to the shift away from sedans to trucks and SUVs), according to a year-end report by the EPA, in 2023, average fuel economy was at its highest ever, and CO2 emissions of new vehicles were at their lowest ever ( The 2023 EPA Automotive Trends Report: Greenhouse Gas Emissions, Fuel Economy, and Technology since 1975, Executive Summary (EPA-420-S-23-002, December 2023 ).
  • Golden2husky How about real names instead of alphabet/numeric soup?