Ram Seriously Tamed the Revolution Concept for Production-Ready 1500 REV Pickup
Concept vehicles often see heavy edits before they reach production, as their wild designs can be impractical or unsafe under today’s regulations. Other times, automakers tame their concepts because it’s more likely that mainstream styling and features will be well-received by buyers. That’s exactly the route Ram took with the 1500 REV electric pickup, which will make its television debut during Super Bowl LVII.
Ed. note -- If you're wondering why this wasn't part of our Chicago Auto Show coverage, the unveiling was Sunday morning via a press release, not Thursday at the media-preview day. This is why we didn't cover it Thursday -- we had no idea Ram planned this. Talk about a Sunday surprise! I am checking with some show contacts to see if visitors to Chicago will see a production unit on the show floor and will update as necessary.
Though the Ram Revolution Concept looked like a lunar lander, the 1500 REV looks like a modernized version of the everyday Ram 1500. It’s the same approach Ford took with the F-150 Lightning, and its order books have remained full since well before the truck’s launch date.
Ram hasn’t shared many details on the 2025 electric truck but has shown a few key points, including a spacious frunk and a large infotainment touchscreen. Interior renders also show a passenger touchscreen, which will likely be optional and offer similar features to the screens Jeep offers, including passenger navigation views, entertainment features, and exterior views using the vehicle’s cameras.
Buyers can reserve a Ram 1500 REV now at ramrev.com. The truck's debut comes in a Super Bowl ad, which might be one of the funnier automotive commercials to date. “Premature Electrification” plays with the annoying pharmaceutical ad format to make a hilarious preview for the truck.
[Image: Ram/Stellantis]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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I’m way more interested in the house. What is it about Modern architecture and car glamour? A Craftsman bungalow can’t cut it for a truck?
That's a good looking truck! Can I get it w/hemi V8? EV pick-ups aren't ready for prime time on so many levels for those of us that actually use them like trucks.