Ram Seriously Tamed the Revolution Concept for Production-Ready 1500 REV Pickup

Chris Teague
by Chris Teague

Concept vehicles often see heavy edits before they reach production, as their wild designs can be impractical or unsafe under today’s regulations. Other times, automakers tame their concepts because it’s more likely that mainstream styling and features will be well-received by buyers. That’s exactly the route Ram took with the 1500 REV electric pickup, which will make its television debut during Super Bowl LVII.

Ed. note -- If you're wondering why this wasn't part of our Chicago Auto Show coverage, the unveiling was Sunday morning via a press release, not Thursday at the media-preview day. This is why we didn't cover it Thursday -- we had no idea Ram planned this. Talk about a Sunday surprise! I am checking with some show contacts to see if visitors to Chicago will see a production unit on the show floor and will update as necessary.

Though the Ram Revolution Concept looked like a lunar lander, the 1500 REV looks like a modernized version of the everyday Ram 1500. It’s the same approach Ford took with the F-150 Lightning, and its order books have remained full since well before the truck’s launch date. 

Ram hasn’t shared many details on the 2025 electric truck but has shown a few key points, including a spacious frunk and a large infotainment touchscreen. Interior renders also show a passenger touchscreen, which will likely be optional and offer similar features to the screens Jeep offers, including passenger navigation views, entertainment features, and exterior views using the vehicle’s cameras. 

Buyers can reserve a Ram 1500 REV now at ramrev.com. The truck's debut comes in a Super Bowl ad, which might be one of the funnier automotive commercials to date. “Premature Electrification” plays with the annoying pharmaceutical ad format to make a hilarious preview for the truck. 

[Image: Ram/Stellantis]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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4 of 20 comments
  • DenverMike DenverMike on Feb 13, 2023

    I’m way more interested in the house. What is it about Modern architecture and car glamour? A Craftsman bungalow can’t cut it for a truck?

    • David David on Feb 13, 2023

      A typical craftsman bungalo's garage won't fit a RAM 1500 (229-242"L x 82-88"W x 77-81"H). I know my 1956 ranch's garage cannot...

  • Carlson Fan Carlson Fan on Feb 13, 2023

    That's a good looking truck! Can I get it w/hemi V8? EV pick-ups aren't ready for prime time on so many levels for those of us that actually use them like trucks.

    • ToolGuy ToolGuy on Feb 14, 2023

      STLA Frame platform. Does "BEV-centric" accommodate a V8, transmission and driveshaft? "Modular and scalable"... Stellantis knows how to make my eyes dilate. Some interesting battery plans on that page.

  • The Oracle This thing got porky quick.
  • Kwi65728132 I'll grant that it's nicely kept but I'm not a fan of the bangle butt designs, and I know better than to buy a used BMW while living anywhere in the world other than in the fatherland where these are as common as any Honda or Toyota is anywhere else.
  • ChristianWimmer When these came out I thought they were hideous: now they’ve grown on me. This one looks pretty nice. Well-maintained, low mileage and some good-looking wheels that aren’t super fancy but not cheap-looking or boring either, they are just right.
  • Aja8888 Someday in the far away future, all cars will look the same, people will be the same color, dogs will be all mixed beyond recognition, and governments will own everything. That car looks like my son's Hyundai Tucson without badges.
  • Tassos Of course, what the hell did you expect? A SERIOUS, BEAUTIFUL car you can ACTUALLY USE AS YOUR DAILY DRIVER???............. NOOOOO, THIS IS TIM WE ARE TALKING ABOUT. SO HE FINDS SOME OBSOLETE POS WHICH IS 22 years old, .............AND HE PURPOSELY MISSES THE BEAUTIFUL MODEL, THE Classical Beauty E39 that ended in 2003. ...........So he uses his column as a WASTEBASKET once again, to throw the first year of BMWs BANGLED 5 series (as in the INFAMOUS CHRIS BANGLE WHO SCREWED UP THE DESIGN ROYALLY). ................................................ As Dr. Evil, Fake Doctor Jill Biden would scream at the top of her voice, so her senile idiot husband could hear her, "Good Job, (Tim)! You answered all the questions and ticked all the boxes!" ..... KEEP UP THE S---Y work, Tim!