Ram Supports the Troops With a Truck Built to Serve

Tim Healey
by Tim Healey
ram supports the troops with a truck built to serve

The amount of limited editions that Ram puts out seems limitless. Yet the brand doesn’t stop.

Here’s one that’s intended to honor the people who serve in our military. Without getting political, I think whether you’re liberal, conservative, libertarian, or somewhere else on the political spectrum, saluting the troops for their service is a good thing. Even pacifists likely acknowledge the sacrifices troops are asked to make.

Ram sure does.

This is actually the third time Ram has built limited-production “Built to Serve Edition” trucks. This time, the theme for the Michigan-built Ram 1500s will be aeronautical. Buyers will be able to choose between Anvil or Billet Silver exterior paint. Inside, the primary color will be black, but there will be gray accent stitching. Production will be limited to 1,000 units of each one.

“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” said Mike Koval Jr., Head of Ram Brand, FCA – North America, in a statement. “The ‘Built to Serve’ adage is something Ram Truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”

The truck is being announced now because the Air Force celebrates its 73rd birthday on Friday. The launch pace for these “Built to Serve” trucks is approximately every three months, and Ram plans on honoring each of the five branches of services. Yes, five – I don’t know why the new Space Force isn’t listed, as it apparently is considered an independent branch. Perhaps Ram still considers it to be part of the Air Force.

The other color choices were Gator and Diamond Black; Ceramic Gray and Patriot Blue; Tank and Flame Red; Spitfire and Bright White. All but Spitfire and Bright White are/were built in numbers of 1,000. Those other two were/will be available in 500 units apiece.

Other details specific to these trucks include an American flag and “Built to Serve” badging, 20-inch aluminum wheels with a gray finish that is only available on these models, body-color wheel flares, black grille and surround, black bumpers, black lighting bezels, black badging, black side steps, and black exhaust tips.

The interior stitching is meant to correspond to the branch of the military that the truck is representing. Embroidered Velcro panels allow the owner to customize their truck with military patches.

There’s also webbing on the back of the front seats for extra storage, an instrument panel badge, available locking center console, “Built to Serve” instrument panel badge, bolstered cloth and vinyl Sport seats, Black Onyx chrome interior trim, and all-weather rubber floor mats.

All of these special-edition trucks get the 4×4 Off-Road Group package, which includes: All-terrain tires, electronic-locking rear axle, hill-descent control, front-suspension skid plate, steering-gear skid plate, fuel-tank skid plate, transfer-case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers.

This truck should be available to order in the fourth quarter of this year.

[Images: FCA/Ram]

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2 of 23 comments
  • Inside Looking Out Inside Looking Out on Sep 17, 2020

    Patriotism is not in fashion today. They better start making all black exterior/interior with tinted windows Land Management edition until it's not too late.

  • Akear Akear on Sep 18, 2020

    Can a French company be a patriotic American company? The answer is no!

  • Inside Looking Out "And safety was enhanced generally via new reversing lamps and turn signals fitted as standard equipment."Did not get it, turn signals were optional in 1954?
  • Lorenzo As long as Grenadier is just a name, and it doesn't actually grenade like Chrysler UltraDrive transmissions. Still, how big is the market for grossly overpriced vehicles? A name like INEOS doesn't have the snobbobile cachet yet. The bulk of the auto market is people who need a reliable, economical car to get to work, and they're not going to pay these prices.
  • Lorenzo They may as well put a conventional key ignition in a steel box with a padlock. Anything electronic is more likely to lock out the owner than someone trying to steal the car.
  • Lorenzo Another misleading article. If they're giving away Chargers, people can drive that when they need longer range, and leave the EV for grocery runs and zipping around town. But they're not giving away Chargers, thy're giving away chargers. What a letdown. What good are chargers in California or Nashville when the power goes out?
  • Luke42 I'm only buying EVs from here on out (when I have the option), so whoever backs off on their EV plans loses a shot at my business.