Report: Subaru To Offer Four New EVs by the End of 2026

Chris Teague
by Chris Teague

Subaru currently offers one EV that it developed alongside Toyota. The Solterra is an electric SUV for outdoorsy types, and while it might satisfy the brand’s loyal customers, it’s not quite enough to make Subaru a competitive force in the EV market. That’s going to change over the next few years, as the automaker said it plans to offer four EVs by the end of 2026. 

Subaru’s also planning to expand its production capacity, allowing it to move 400,000 EVs a year starting in 2028. That said, the expansion is aimed at the company’s Japanese operations, so it’s not a promising sign for buyers wanting a federal EV tax credit.

Subaru’s new CEO, Atsushi Osaki, recently said the company had tripled its operating profits and will add a dedicated EV production line at its Japanese facilities. The automaker may offer leasing options for its new EVs, which is one way for customers to get around the new tax credit rules, but the outgoing CEO doesn’t believe a lack of tax credits will scare off buyers.

“I wonder if American consumers choose their cars solely based on tax credits. Our U.S. customers are quality customers. We have a higher ratio of customers buying Subarus with cash, and we also have low loan and lease rates. We also keep our incentives at low levels. We will try not to rely only on the subsidy program.”

[Image: Subaru]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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4 of 10 comments
  • SCE to AUX SCE to AUX on May 11, 2023

    The effect of subsidies is proportional to the fraction of the MSRP that they cover.

    I assume Subie's EV expansion will continue to be a joint effort with Toyota, which means watered-down and half-hearted.

    Keep in mind that plant capacity and sales are entirely different. No way they'll move 400k EVs in 2028.

  • Tassos Tassos on May 11, 2023

    Ι could care less if they ALREADY offered those inferior losers for sale, MUCH LESS that they just WANT to make them. Really lame news.

    When you going to report (it came out YESTERDAY) that TESLA GIGA TEXAS IS ALREADY MAKING 5,000 MODEL Ys EVERY DAY???

    This is another EPIC TESLA Achievement!

    • The Oracle The Oracle on May 13, 2023

      Was at the Tesla campus in Austin this past week and they really are cranking out Model Y their and building out the sprawling campus.

  • TheEndlessEnigma TheEndlessEnigma on May 11, 2023

    Nice product line extension, more Subaru's I'm not interested in.

  • VoGhost VoGhost on May 12, 2023