Subaru has already sold as many cars in 2015 as they did in all of 2011, according to the company.
Last month, Subaru recorded its 16th-consecutive month of increasing sales, selling more than 44,000 cars in the U.S. The Forester and Outback were Subaru’s best-selling models.
In 2011, Subaru sold 266,989 cars according to the automaker. At the end of June 2015, they had already sold 272,418.
According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.
The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.
Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.
As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”
The SUV craze of the 1990s caught Subaru by surprise. The company simply did not have a product that everyone wanted. The North American division of Fuji Heavy Industries had no choice but to play the cards they were dealt. The engineers looked into the VW Golf Country 4×4 for inspiration, then took a Legacy wagon and lifted it, added some molding, big fog lights with mesh screens, and a roof rack. The marketing people ingeniously called it the Outback and hired the best known Aussie in America, Paul Hogan, to promote it.
The results of this marketing brilliance were sales that exceeded expectations, possibly saving the company. The Outback was such a huge hit Volvo and Audi followed suit and jacked up their own wagons, creating the Cross Country XC and the allroad quattro. At the 2014 New York International Auto Show, with yours truly in attendance, two models first dressed as vegan organic French-press coffee drinking hipster hikers, and later as that blissfully ignorant well-dressed couple that every thirty year old yuppie think they will always be, unveiled the fifth generation of the Outback.
In the very recent past, six-cylinder midsize sedans were often the cars consumers acquired because the basic four-cylinder powerplants were insufficient devices. As fuel efficiency became more of a concern, as economic concerns prompted families to consider less costly purchases, and as larger four-cylinder engines became more refined and powerful, the six-cylinder option gradually became less necessary.
In 2014, upgrading from the four to the six means an increase from sufficient power to over-the-top acceleration.
Of all the things that struck me during my week with the 2015 Subaru Outback at the end of August, it was the realization that this nameplate has been around for two decades which shocked me most.
Is this because I’m getting old, that when I think something occurred recently, I find out it actually happened 20 years ago? Subaru first showed North Americans a Legacy Outback at the New York Auto Show in 1994. In other words, there are people who have been driving for four years who never knew a world without the Subaru Outback.
Yet during this long period in which the Outback, and Subaru as a whole, became increasingly successful, there have never been any properly direct Outback rivals, at least none that have made real hay off the Outback’s format. And yes, by the Outback’s format, I really mean the AMC Eagle’s format.
When Eric pulled up in his properly blue WRX, I could see that he wasn’t entirely sure about the idea of letting me drive his car. To begin with, I’d changed the location of the meet three times in the past twenty minutes. Admittedly, that was because I hadn’t been to the Easton Town Center in a few years and the first few places I could think of to meet had been closed or moved — but attentive readers will also remember that this is how Jeremy Irons tormented Bruce Willis in the third Die Hard movie. I was wearing bleach-spotted shorts and, I think, a One Lap Of America T-shirt. Furthermore, I was muttering to myself and shaking my head like a poleaxed goat. I’d just discovered that my wallet had gone missing during an airport run I’d made for a friend. In short, I looked and sounded like a crazy person, and I appeared to have a very strong desire to take Eric’s WRX to the airport for no legitimate reason — which, attentive readers will recall, is what happened to Bruce Willis in the second Die Hard movie.
With a visible effort, Eric smiled and stuck out his hand. “I’m Eric.”
“I’m Jack,” I replied. “We need to take your WRX to the airport.”
Subarus shine when the sun does not. That reputation has been built on the back of Symmetrical All-Wheel Drive so that in places that freeze, Subarus are everywhere. Given the concerns of the customer base and a corporate commitment to sustainability, a hybrid Subaru seems like an obvious slam dunk. That’s why it’s surprising it took so long to get one, even with some ties to Toyota. The XV Crosstrek is the first Subaru to go hybrid. It’s definitely the Subaru of hybrids.
If you purchase a Scion FR-S with an automatic transmission, I hope you’re deeply ashamed. There might be a legitimate reason. I’d accept a condition that prevents you from working a clutch and shifter. You know, something like losing a tussle with gangrene as a child or an advanced Type-II Diabetes induced foot-ectomy.
Harsh, inconsiderate statements, but why the hell would you want this car with an automatic?
Please welcome Hooniverse editor Kamil Kaluski for his first review for TTAC.
Like much of the Playstation Generation, I spent much of the 90’s ogling over the forbidden fruit from the Land of the Rising Sun: Type Rs, EVOs, WRXs – fun, reasonably priced, reliable, econobox-based sports cars with great potential. Naturally, I bought a WRX as one as soon they debuted in 2002. Six months later I promptly sold it.
As the snow swirled in front of my headlamps, the radio crackled with a forecast of 18-22 inches for an early March Nor’Easter. Most people hate this weather. They huddle in their homes, presumably consuming the massive quantities of milk and bread they bought in a panic earlier that day. A public whipped into frenzy by The Weather Channel and local news stations with nothing better to do has been a predictable pattern for decades. Lately, I’ve noticed a new phenomenon. When it snows, the Subarus come out. My neighborhood was ringing with the thumping song of the flat four.
Scores of bug-eyed WRXs were frolicking in the storm. I was behind the wheel of a 2015 WRX, and I was part of that club.
For those who want a Subaru WRX or WRX STi, but prefer the utility of the previous hatchback over the current sedan offerings, they should start breathing again, as Subaru will not be bringing such a beast to the United States after all.
Subaru’s Legacy is unique in the midsize sedan segment, not just because it is the only entry with standard all-wheel drive, but also because it also comes with a standard continuously variable transmission and the $21,745 price tag is just $405 higher than the least expensive entry, the Passat. The value of that standard CVT and AWD system is around $2,600-$3,000 effectively making the Subaru a much better value than the base Volkswagen that is front-wheel drive with a manual. This value proposition is the key to understanding Subaru in general and the Legacy in particular.
I’ve written before for “New or Used?” regarding my ’04 Scion xB 5MT that I (mistakenly) ended up trading in towards my family’s 2013 Outback 3.6R last year. Since then I’ve been driving my wife’s ’06 Accord EX-L V6, now at 105k. It’s a nice enough car to drive, but was never “my” car, if you know what I mean (and I’m sure you do).
Between the A+ report card from Consumer Reports and a last-crossover-standing result for the IIHS small overlap test, even Tommy Callahan could sell somebody a Subaru Forester. “Here comes the meat wagon WEEE-OOO WEEE-OOO and the medic gets out and says, ‘Oh my God’. New guy’s around the corner puking his guts out – all because you wanted to buy a RAV4.”
Factor in some much-improved fuel economy from a continuously variable transmission, and the sales figures are like spank-tra-vision to Subie execs: up by a third year-to-date. Holy shnikes! Is this the year the lovable approach hiking shoe crosses-over from niche product to all-round segment leader? Let’s go camping.
Apparently I’m a stereotypical Subaru shopper. I’m in my 30s and live on 9-acres of redwood forest in Northern California where I run a small organic egg farm. My nearest neighbor is a mile away and the closest concrete or asphalt driving surface is a 3 mile trek through the woods. During the winter I value AWD and high ground clearance, not because I need it (my 2005 Jaguar XJ has never been stuck) but like most Americans, I feel safe and secure by having a larger margin for error. I also have a special place in my heart for station wagons. It was therefore no surprise to my neighbors when I drove home one day in the Outback’s little brother, the XV Crosstrek.
It’s double feature Sunday: Can TTAC’s Future Writers master the tough job of a car review? During Future Writers Week, you chose the writers you want to see again on TTAC. Here is today’s second Future Writer car review. Do you like it? Do tell.
Sometimes the demographic stereotypes for particular car buyers exist for a reason. Being a current legal student that first graduated from that big Colorado university in the People’s Republic of Boulder and will almost certainly become the basic “yuppie”, Subarus have held some appeal to me. The idea of a rugged, capable, different family sedan has piqued my interest for awhile; I nearly purchased a used Subaru several years back, settling on a Volvo when I decided that the comfortable box would be a far greater companion on cross-country drives than the quirky, boxer-engined Subie. However, much of the automotive industry has been on a course of bland convergence since the late-nineties production of both of those vehicles; for Volvos that has meant the demise of the canal-boat-esque 5 cylinder sans turbo found in my old S70, but what does it mean for the Subaru Legacy? Are my stereotypes of Subaru outdated, or should I join the ranks of ex-Boulderites who slowly toil around in a stick-shift Legacy? For better or worse, an impending snow storm in Vail appeared to put a wrench in my cheapo rental car plans for my head-clearing pre-law school semester trip, and Enterprise Rent-A-Car responded with a 7500-mile Subaru Legacy.
I will hear this many times today.
In the many underpowered cars that I had driven up a hill, around a bend, or towards an intersection, a well-meaning friend, instructor, or authority figure in the seat next to me inevitably yelled: “Shift!!” This was to entice me to stir the stick, and to keep me from killing the engine either outright or in a frenzied over-rev.
This time, it is different. I am in Japan, and I sit in Japan’s first kei-car, a Summer-of-Love generation 1968 Subaru 360. Next to me sits his owner, Chiharu Tamura, and he shouts “don’t shift!!”
Its squat boxer architecture meant a low centre of gravity, and by building in a low rate of roll and very little offset or castor in the MacPherson strut front suspension, the handling was truly revelatory, refreshingly neutral with precise steering…endlessly chuckable. [They]…were willing rather than fast, and there was more grip than the boxer engine…could ever hope to exploit…away from straight roads it still took a genuinely quick car to catch one.
Does this sound like a review of the 2012 Subaru Impreza? You may be surprised to read that the words here describe a car from a completely different country, with a culture and ethos that couldn’t be more different – but a car that may be the spiritual predecessor to the Impreza.
Some cars appeal to the head. Others to the heart. Judging from the marketing pitches that festooned the corporate-owned, dealer-supplied 2012 Impreza, Subaru hopes the redesigned compact will appeal to both. On the rear bumper: “The most fuel efficient All-Wheel Drive car in America at 36 MPG.” And on each front door: “Experience love that lasts.”* Will the Impreza truly “love you long time”? We went on a date to find out.
It’s the particularly unpleasant sort of weather that Vancouver does best: temperature hovering just above zero degrees socialist, wind whipping a smirr of fine rain up and around uselessly flapping umbrellas and directly into your unprotected earhole, an all-pervading dampness seeping up from the puddled sidewalk and penetrating to the very bone. “Beautiful BC” my chilly posterior; today’s as cold and wet as a Beluga’s swim trunks.
Then again, it’s also perfect weather for testing out a new Subaru.
Let’s face it, Subarus used to be strange. When I was a kid, Subaru was in the same category as Volvo, Saab, Sterling and anything from France. Once upon a time, when friends rode in your Subie they were intrigued by its quirks and idiosyncrasies. As time moved on though, everything has become increasingly mainstream. Well, except for the French. To prove the point we hit Subaru up for a 2011 Legacy 3.6 Limited.
When Subaru introduced the 2005 Legacy GT wagon with a turbocharged flat four, all-wheel-drive, and a manual transmission, it went straight to the short list of cars I’d buy…if I was buying a car. But I wasn’t buying a car. Apparently there were too many like me, for Subaru discontinued the manual transmission the following year, then dropped the Legacy wagon altogether with the 2008s. With the 2010 redesign of the Legacy, Subaru appears to be giving the GT incarnation one last shot. While other Legacies and Outbacks are powered by naturally aspirated fours and sixes, the GT retains the turbo four—and is available only with a six-speed manual transmission. Clearly it was developed for enthusiasts. But will enough enthusiasts return the favor? Should they?