Subaru of America COO: BRZ Needs 'More Performance'
It seems enthusiasts aren’t the only folks looking for a little more performance from the rear-wheel drive Subaru BRZ. Subaru of America COO Tom Doll would also like a little more performance — in terms of sales — from the sports car co-developed with Toyota.
Thankfully, he sees the best way to increase interest in the BRZ is to give us what we want.
Speaking on Autoline Detroit (via AutoGuide), Doll said: “We may have to do some things to (the BRZ) to enhance the driving performance a little more; take it up a little bit. Because I think that’s one of the learnings we’ve seen out of that vehicle, if it had a little bit more performance to it, it could really take up the sales level even more.”
Earlier this year, officials at Subaru confirmed a STI-branded BRZ would go on sale in the United States, but didn’t reveal specs or additions beyond the current car.
In addition to admitting the BRZ needs more performance — whether that means bumping up the power or giving the car some other tweaks — Doll also mentioned a second generation of the BRZ is still up in the air and wholly dependent on the intentions of executives in Japan.
A second-generation BRZ may also depend on Toyota. It’s been rumored the larger Japanese manufacturer is envious of the new Mazda MX-5 Miata — so much so that they’d be willing to use the architecture for the next Toyota GT86 and Scion FR-S. If that’s the case, don’t expect Subaru to follow suit.
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