The Subaru Impreza has been with us since the 1993 model year, and you’ll still see plenty of the first-generation Impreza Outback wagons on the streets (and in the junkyards) of Colorado. All US-market Subarus got all-wheel-drive starting in the 1997 model year, so the company’s American marketers had to show a distinction between the outdoorsy/nature-loving image of the Impreza Outbacks and the rally-inspired image of the other Imprezas when the second-generation cars appeared here for 2001. Here’s a hard-to-find early-second-gen Impreza 2.5 RS sedan, showing off its WRX-like styling in a Denver self-serve yard. (Read More…)

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

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Today’s Rare Ride is an example of utmost care and maintenance. It’s a 31-year-old wagon which was driven and kept in showroom condition over more than 200,000 miles.

This particular wagon was unique enough that Subaru purchased it for their collection.

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The new 2022 Subaru BRZ is here, and it’s …. not all that different.

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We’ve already reported that a new Subaru BRZ is on the way. Now we have a date for the unveil.

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Subaru is adding a 1.8-liter turbocharged four-cylinder to the Forester. Great news if you were verklempt over the discontinuation of the 250-horsepower turbo-four after 2019.

And if you live in Japan.

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The Subaru BRZ, which shares its bones with the Toyota 86, is a delightful and affordable little sports coupe. It’s also a bit long in the tooth. Never fear, as a 2022 model is on the way.

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It hasn’t been a normal year, and all the plans you and I and even Subaru had for 2020 have more or less fallen flat. This year will not see the Japanese automaker grow its volume over 2019 levels. Targets set in the Before Times will not be met.

So why worry? Celebrate what you got.

That’s what Subaru did after tabulating its August sales tally, noting that the figure — representing a year-over-year loss of 17 percent — was actually its best showing so far this year. And once again, Subaru brass north of the border didn’t have to pretend. (Read More…)

Apparently not quite done with monthly sales reporting, Subaru produced two very different tallies for its U.S. and Canadian arms in July. Known for being able to build just as many vehicles as it can sell, the automaker habitually carries one of the slimmest inventories in the industry — and the pandemic didn’t help things on that front.

Domestic factories have been up and running since May, lessening the strain on both dealers and sales sheets, but normalcy remains out of reach for certain industry players. And that group includes Subaru. In the U.S., volume was down nearly 20 percent last month, but north of the border it was an entirely different story. (Read More…)

J.D. Power’s Automotive Brand Loyalty Study dropped this week, with Subaru and Lexus predictably topping the charts. Subaru actually edged out Toyota by a hair in the mainstream segment by retaining 60.5 percent of its owners, and is assumed to be aided by younger generations just getting into vehicle ownership. This is something we can back up anecdotally, as many drivers look back fondly at the nameplate and are eager for a second helping.

If your author had a nickel for every person that happily reminisced about the hand-me-down Subaru Legacy or Forester wagons they drove during their formative years, he would have a jar full of coins wasting space on a shelf somewhere because nickels aren’t particularly valuable.  (Read More…)

Would you enjoy piloting a tiny car that combines sultry coupe styling with t-tops, a powered metal convertible roof, and room for four real adult-sized humans?

Look no further than the Subaru Vivio.

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Today brings Part II of my 2012 Subaru Outback’s sales and ownership story, as the green all-terrain wagon recently pulled from the driveway for good. If for some reason you didn’t read Part I, find it here.

Now we press on with the vulgar topic of money.

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I last gave an update on the vehicles which occupy my drive back in February. At the time, the Volkswagen’s roof rattle issues had (finally) been corrected and I was all ready for a quick sale of my Subaru Outback. But said quick sale was interrupted by a few different issues, both local and global.

Uncertain Times for car sales, eh?

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Everyone’s doing it, and now it seems Subaru has joined the maddening crowd of sales reporting conformity.

Not long ago, Subaru, like most every other automaker, reported its sales totals on a monthly basis. And why wouldn’t it? The previous decade saw the brand’s popularity expand massively in the U.S., with volume up not on an annual basis, but on a monthly, year-over-year basis. It pulled off the latter feat 93 consecutive times.

Alas, times change. (Read More…)

No, I won’t rest until Subaru returns with a true successor to the brash and youthful Brat. I’ve harped on this desire in the past when we asked what vehicle the well fleshed-out Subaru lineup lacked, and I’ll do so again today.

With Hyundai’s Santa Cruz entering production in Alabama next year and Ford working on a unibody challenger, the timing will never be more right. (Read More…)