Like it or not, Subaru plans to make up for lost time by delving deep into the world of electrification. In a technical briefing Monday, the automaker outlined a plan to draw 40 percent of its global sales from electric or hybrid vehicles by the beginning of the next decade.
Currently, the automaker only sells the Crosstrek Hybrid, but that will change as its newly strengthened partnership with Toyota starts to bear fruit. (Read More…)
Late Friday, just before news of a resurrected Hummer broke, we regaled you with the story of the Subaru Forester Ultimate Customized Kit Special edition— a flashy Forester with no backstory that appeared at the brand’s Singapore Motor Show booth.
A Subaru bearing a expletive acronym was bound to make waves, and those ripples apparently reached the offices of Subaru of America. Company execs of the wholesome, family-friendly automaker were not amused. (Read More…)
“Famous flicks, Mr. Connery,” the fake Alex Trebek once said to the fake Scottish actor on SNL. The unspoken word in that long-ago sketch isn’t something you’d encourage your young kids to say, but it did help the career of many beloved stand-up comics.
Which brings us, oddly, to Subaru. The (predominantly) all-wheel-drive brand has crafted a very wholesome image of itself over the years, delighting children and seniors alike with its heavy use of canine actors in its ads. But there’s nothing wholesome about a vehicle that appeared this week at the Singapore Motor Show: the Forester Ultimate Customized Kit Special edition.
FUCKS, for short. (Read More…)
You read on Friday how Subaru exceeded its U.S. sales goal for 2019 by 117 vehicles, pushing its American volume to the highest point in the automaker’s history — up 2.9 percent from 2018, and more than 200 percent greater than its tally just a decade prior. A hard thing to achieve in a market that cooled off in 2019.
Subaru doesn’t see last year as a high water mark, however. For 2020, the brand has even loftier expectations, but everything will have to fall into place for it to happen. (Read More…)
Back in early October, after Subaru’s 93-month streak of year-over-year sales increases came to an end for a variety of reasons, Subaru of America CEO Thomas J. Doll said the brand was still “on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”
Despite a cooling new vehicle market, Subaru’s meteoric rise in the U.S. and its stable of all-wheel drive vehicles made the sales target appear an achievable goal. Turns out it was.
Subaru just barely cleared the bar, earning it another record. (Read More…)
There was a time when no one out-weirded Subaru. Gonzo digital gauges, windows within windows, and a general Birkenstock image cemented them as the choice of the grains-n-granola crowd. These days, the cars still march to a different beat but appeal to a much wider audience. The company’s winning sales streak stands as proof.
For 2020, the Pleiades brand has tweaked its Impreza sedan ever so slightly … but that’s not why it stands as today’s pick. It is, so far as our research shows, the cheapest way to buy a brand-new all-wheel drive car in America.
Recently I reached out to you, dear readers, for some suggestions on replacing a 2012 Subaru Outback. The wagon has occupied my driveway for the past two years, but, for reasons outlined previously, it’s time for it to go. My initial idea for a replacement was a Kia Niro, but that didn’t seem like it was going to pan out. So I turned to the real experts around here.
Comments poured in, and four suggestions were clear. Let’s narrow things down a bit.
The unappetizingly named Subaru Levorg (a portmanteau of Legacy Revolution Touring) has always been a model we wanted to grace our shores. With used WRX wagons getting harder to find than the Lost City of Atlantis, we could certainly use it in North America. Yet we’ll have to continue going without, as Japan still doesn’t seem interested in exporting the model here.
While unfortunate, Levorg can still serve a purpose. Subaru debuted the prototype at the Tokyo Motor Show this week, proving the automaker wasn’t joking about the styling it previewed via its latest concepts — especially the Viziv Tourer Wagon. Levorg is also giving us a taste of the next-generation WRX, as the two are closely related. (Read More…)
TTAC’s a great place to share car search stories (particularly for used cars), and I’ve taken advantage of this soapbox on a couple of distinct occasions when looking to replace one of my close personal rides with something else. I’ve gathered you all here today because that time has come once again.
The Subaru Outback is going to glide off into the fall sunset, and soon.
One aspect of Subaru’s incredible growth spurt in the U.S. market was its ability to post consecutive monthly year-over-year sales increases with boring regularity. It seemed like nothing, barring the outbreak of a second civil war, could upset the brand’s uncanny knack for ending the month with more vehicles sold than in the same month a year prior.
Last month was the 93rd such month, and it also happened to be the brand’s best sales month in the country to date. Over 70,000 Subarus left the lot in August; a striking number, considering the brand sold just 187,699 vehicles in all of 2008. Of course, back then the brand’s market share was less than one-and-a-half percent. Last year, Subaru’s slice of the U.S. market stood at just a tick below the 4 percent mark, with this year poised to rise well above it.
While new achievements and milestones still await Subaru in the U.S., September will not go down in history as the 94th consecutive month of year-over-year sales gains.
The streak is broken. (Read More…)
Following a long period of speculation, the future of the Toyota 86 and Subaru BRZ — affordable, jointly-developed rear-drive sport coupes that American buyers seem allergic to — has now become clear. Following a joint announcement from the two automakers, we now know the slow-selling Toyobaru twins will live on into a second generation.
Toyota and Subaru announced Friday that their ongoing partnership, birthed in 2005, will broaden into a greater alliance in the coming years. Part of that pact will ensure a new pair of low-end sports cars, though Subaru also stands to gain more hybrid vehicles. (Read More…)
Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.
A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.
But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so, and Subaru’s unparalleled streak of year-over-year sales growth – now at 93 consecutive months – now appears in little danger of collapsing. (Read More…)
Subaru has teased the prototype for its second-generation Levorg, confirming the model will debut at the Tokyo Motor Show on October 23rd — alongside the WRX STI EJ20 Final Edition. However, it’s not the commemorative EJ20 we’re interested in. As the Levorg shares its heritage with the Legacy, Impreza, and WRX, the model will likely to preview the group’s evolved styling.
While the Viziv Performance Concept was also supposed to do that, its radical design seems a bit ambitious for the sixth-generation WRX that’s supposed to debut next year. Meanwhile, Subaru’s latest Levorg teasers appear to showcase a production adjacent automobile. Any physical changes the wagon undergoes prior to production are likely to be minor. (Read More…)
Subaru has been on something of a tear lately, cashing in on the crossover craze and ringing up ledgers full of sales. In fact, as of July this year, the company can boast of 92 consecutive months of year-over-year growth. That month was also the second best in Subaru history, just 435 units off its best month ever, recorded in December of last year.
For 2020, the Exploding Galaxy has paid attention to its Legacy sedan, imbuing it with fresh styling and all manner of safety features. Despite these advances, this big car still bears a base price of just $22,745. And, yes, all-wheel drive is standard.
Spend a few minutes talking to a normal, regular person, and they’ll probably reveal very little knowledge of a vehicle’s mechanics or specs while boasting plenty of knowledge of a brand’s (or vehicle’s) marketing efforts and media coverage.
The general consensus, at least according to your author’s mother, is that dogs help sell cars. Full stop. At the very least, they sprinkle a helping of feel-good fairy dust over a brand, leaving a positive impression of the company in the minds of viewers. Audience manipulation is the sole purpose of advertising.
As Subaru walks away from its most recent sales month with yet another healthy volume increase, however, one model seems to have run out of momentum. It remains to be seen if a heaping helping of dogs can turn it around. (Read More…)
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