This is what handing 16.8 percent of your company’s ownership to another automaker gets you. Just days after BMW and Jaguar Land Rover announced an electric powertrain agreement, Subaru and Toyota claim a new, shared electric vehicle platform is on the way, as well as a jointly developed crossover.

The effort will mean Subaru — a brand with only a single (Toyota-assisted) plug-in hybrid on the market — will finally have the means to enter the growing EV field. (Read More…)

Subaru may be getting too big for its britches. Despite seeming like it was positioned for nearly incalculable growth at the start of last year, the automaker’s latest financial report showed the period was actually plagued with problems. Over the full fiscal year, which ends on March 31st for Subaru, the company basically showed that its operating profit had been cut in half.

How could this have happened? Subaru’s commitment to all-wheel drive has given its sales a shot in the arm as the crossover craze has escalated and it has one of the best reputations in the business. Seriously, ask any automotive layperson what they think of the brand and they will almost always have something positive to say. However, for all of its presumed advantages, the company is reporting a 48.5-percent decline in operating profit (to 195.5 billion yen) and a 6.3-precent loss of global sales volume.  (Read More…)

For 2020, Subaru’s revered Outback wagon undergoes a host of changes while remaining unmistakably an Outback. And, as New York is hardly the first locale that springs to mind when thinking “Outback,” Subaru decided to have the great outdoors accompany the next-generation wagon to this week’s auto show. The automaker brought both the Outback and an eye-catching display showcasing America’s national parks (as well as Subaru’s partnership with the National Park Foundation).

Yes, Outbacks look great with coniferous trees in the background. As for the car itself, we called it. As predicted, the turbocharged 2.4-liter Boxer four that appeared in the Subaru stable for 2019 didn’t remain the sole property of the Ascent crossover for long. (Read More…)

What happens when specific used car requirements combine with some old fashioned encouragement from TTAC staff?

A one-way road trip spanning five states, that’s what.

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It is arguable that the original Subaru Outback was one of the vehicles that blazed trails for the whole “rugged wagon” movement that eventually morphed into the crossovers we see flooding driveways across America. Those of you with long memories will recall that “Outback” was originally a trim on Legacy wagons, before making the jump to being a standalone model.

Fast-forward to the 2020 model year and we find Subaru in an enviable position: taking advantage of market trends and posting a gob-smacking 88 consecutive months of year-over-year growth. Next week, the company will drop a new Outback at the New York Auto Show.

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As the future of the Toyota 86 and Subaru BRZ began looking rather bleak in the West, we spent the the better part of this year trying to figure out the automakers’ next move. While both automakers were rumored to have something in development, subsequent reports looked less promising. Much talk surrounded what Subaru might do if Toyota pulled out of their next cooperative endeavor.

Maybe we were all just worked up over the sudden surge of special-edition models heralding the final stage in the vehicle’s lifespan. Still, with only minor reassurances coming from either manufacturer, concerns mounted. Some even floated the idea that Japan’s base-level Supra could eventually replace the 86 globally. However, it seems these fears were overblown. Toyota has confirmed that a new 86 is in development in conjunction with Subaru.  (Read More…)

Recently, I’ve shared musings about selling my old Infiniti, as well as the coupe or sedan options pegged to replace it. You readers had your helpful hearts in the right place, with funny suggestions of Challenger, Charger, and Mustang. A couple of weeks have elapsed since then, and there have been developments. Let’s chat.

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Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart. (Read More…)

For the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

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A vehicle most American enthusiasts would want — or at least claim to want — has undergone an emergency operation. Debuting at the Geneva Motor Show, the revamped Subaru Levorg will no longer thrill buyers in entry-level form.

Counterintuitive? Definitely not, says Subaru. Apparently, the Levorg, which can best be described as a WRX wagon offered in two power flavors, scared buyers away. What else could Subaru do except lower its standard horsepower? (Read More…)

Subaru has unveiled yet another concept wearing the Viziv name. This time it’s called the “Adrenaline” and appears to foreshadow the next Crosstrek. Styling is suitably wild for a show vehicle, but enough of Subaru’s current design language remains to make us believe the model isn’t terribly far away from a production model.

However, no one can say anything definitive. Subaru provided no indication that the vehicle is anything other than an opportunity to test its new design concept — a spin-off of its earlier “Dynamic x Solid” styling theory, which the manufacturer calls the “BOLDER” design philosophy. Bolder is the word for it, too, because the vehicle features a pretty wild roof design and some of the most aggressive panel protection we’ve ever seen on a vehicle not entering a combat zone.  (Read More…)

Expanding by leaps and bounds in the new millennium, Subaru effectively quadrupled its share of the U.S. market in the process. However, most of its production growth occurred in the last decade — leading to quality control problems unbefitting for a company that prides itself in sharing the same love as its customers.

Recalls are to be expected. No automaker can escape faulty components forever. But the frequency and scope of Subaru’s recalls (and scandals) over the past few years are especially bothersome, as they hint at an inability to catch mistakes, or perhaps a willingness to cut corners, as the company’s production volume targets the stratosphere. A new recall looming on the horizon will probably be the company’s largest to date.  (Read More…)

Automakers across the globe are readying teaser images for models they intend to debut at the 89th Geneva International Motor Show next month. For Subaru, that means the latest addition to its Viziv line of concept vehicles.

While initial Viziv concepts were highly conceptual designs, the line has gradually evolved to deliver models more in line with Subaru’s production vehicles. The 2016 Viziv-7 ultimately led to the creation of the Ascent and both the 2017 Viziv Performance Concept and 2018 Tourer Concept appear to directly foreshadow future incarnations of the WRX. But the new concept is an unknown quantity.  (Read More…)

A thought struck me the other day – since joining TTAC, I’ve liked just about every Honda I’ve reviewed. I even found little fault with the Clarity, which I was otherwise neutral towards.

That doesn’t mean I like every Honda. I drove the Fit for 10 minutes at a media event last fall (no review … 10 minutes isn’t enough time) and while I found it pleasant, it didn’t resonate with me the way the first-gen car did. The HR-V is fine, but I don’t think it would be my first choice in that class. I have yet to drive the CR-V and Pilot.

Realizing that I like most of Honda’s present offerings, I started wondering. Were I to work for an automaker, forced to switch vehicles every 60 or 90 days in order to cycle through the lineup, which brand has a roster I like enough that I’d want to rotate completely through?

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With the 2020 Legacy gaining improvements in the form of an optional turbocharged engine, many wonder how long it might be until the rest of Subaru’s mainstream fleet offers the manufacturer’s FA24 motor. The Ascent has it, and we already know the Outback gets it in 2020, but what about Subaru’s other volume models? What about the Crosstrek and Forester?

You’ll have to wait. Apparently, some of Subaru’s models are just too dang popular to receive turbo power. Is this a pathetic excuse or simply a grim reality the automaker must confront? Subaru, obviously, claims the latter and we’re inclined to agree, based on recent evidence. But there remains a silver lining; it probably won’t be this way forever.  (Read More…)